This is an introduction to Micro-Pulse: How small touches impact the heartbeat of your brand. It was presented at OpenBeta3 on October 22nd, 2009.
--
Chris Wilson
http://www.freshpeel.com
9. Image by sekihan on Flickr.com
AWhole
NewWorld
Touchpoints take on a whole new
dimension now that consumers have
access to brands whenever and
wherever they want.
10. Touches are pushed
by consumer actions.
A brand is pushed to the foreground or fades into the
background as people take actions around and with it.
11. This makes every single
touch with consumers,
no matter how small,
a crucial interaction.
12. Brands need to make
themselves available
in ways that fit into
people’s everyday life.