Create, send, and track the perfect, personalized outbound campaigns from within your CRM.

1. SALES CAMPAIGNS
by

2. How many times have you received an email that reads
‘Ignore if you have already seen this’

3. Source
The chances are mighty HIGH.
Almost 84% of all emails we receive
are marked as

4. The truth is that,
emails are
B R O K E N

5. While advertising has moved on to
being personalized and targeted

6. emails are stuck in the ‘90s.

7. We’re all special snowflakes living in an era of personalized Coke
bottles and tailored movie selections.
Then, why are our emails still generic?

8. The bulk of the emails sent are still
Impersonal. Irrelevant. Ineffective.

9. 44% of millennials
are likely to permanently disengage
with your brand on account of spam
Source

10. Bad emails can cause
Lowered Expectations
Failed Communication
Decreased Engagement
Increased Customer Acquisition Cost

11. How can we make
email cool again?

12. By making them
smart, relevant, and personalized.

13. Introducing
Sales Campaigns

14. With Sales Campaigns,
you can now
Create, Send and Track,
personalized outbound campaigns that
help you start meaningful conversations
with your customers.

15. 04
03
02
01Step 4
Define exit criteria and hit
publish.
Step 3
Add steps to be executed.
Step 1
Define the audience.
Step 2
Choose campaign type.

16. ● Send real-time emails. Not dated, irrelevant emails.
● Have smart conversations based on customers’ activity. Don’t send emails with subject lines that read
‘ignore if you have read this email’.
● Eject/add prospects to your campaigns based on their intent—a demo, a trial signup, lead stage.
● Maximize ROI for every email sent. No more bulk spam one size fits all emails.
So what is changing?

17. ● With Sales Campaigns, sales teams do not have to use an additional tool to create and send and
track targeted outbound campaigns, and create follow-up tasks that enable you to have more
effective conversations with your prospects.
● All your customer data through the entire customer lifecycle lives within your CRM, making your CRM
the single source of truth.
● Other features such as Lead Scoring and Intelligent Workflow Automations that work in tandem with
Sales Campaigns ensure that sales teams prioritize the right leads and focus on selling rather than
scrolling through multiple tabs and/or manually entering data.
What are the benefits of using Sales
Campaigns?

18. Sales Campaigns helps you...
Know your
customers
Identify potential customers, develop a database of likely customers, systematically
communicate and drive conversions.
Build
relationships
Effectively nurture relationships with your buyers at every stage of the sales funnel and
through every step of the buyer’s journey.
Improve product
experience
Create customized product onboarding email sequences and enable your users
to hit the ground running with your product.

19. Stay engaged with your customers using consistent, targeted emails and
establish real, valuable, long-term relationships.
Build customer
retention
Deliver maximum value to existing customers and fast-track revenue growth
with intelligent and well-timed upsell email campaigns.
Multiple product lines? Make email campaigns your ally in maximizing your
current customers’ revenue potential by cross-selling to them.
Win customer
love
Maximize revenue
potential
Sales Campaigns helps you...

20. Annexure

21. Now for some numbers
929 Million business email accounts
200 Billion business emails sent/received daily
21% of purchases happen within two days of receiving an email
91% of shoppers would act on a well targeted email offer
Source

22. Why Email still works
Source
$39.40 for
every Dollar
spent
Modern Channels Traditional Channels
4.5x
is the difference in ROI of Email vs. traditional channels of marketing.

23. 26%Email personalization boosts open rates by 26%
97%Email personalization boosts click-through-rates by 97%
Now for some numbers
Source

24. The real cost of bad emails
Let’s do some quick math. Assume the following:
No. of email subscribers you have: 1M
Percentage of repeat buyers: 15%
Average purchase value of a repeat buyer: $70 annually
Average cost to acquire a repeat buyer through paid and organic channels: $15 per customer
Hence, Average Customer Value (ACV) is: $55 per customer
Let’s say you send 5 emails, and 4 of them are not relevant to the user causing the user to unsubscribe.
Hence,
Percentage of unsubscribes due to irrelevant emails: 0.25%
No. of subscribers lost: 29,591
No of repeat buyers lost: 4,438
Source

25. The real cost of bad emails
Here are the hard-hitting numbers:
Total spend on acquiring 4,438 users: $66,679
Additional recurring revenue lost over 12 months attributed to 0.25% churn: $112,497
That’s a loss of $179,077 of investment and revenue.
Thankfully, with Sales Campaigns from Freshsales sending personalized emails now is
easier than ever before.
Source