frestyl presentation for ChItaly2011

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frestyl presentation at the ACM conference CHItaly 2011 (Computer-Human Interaction) in Alghero. www.architettura.uniss.it/chitaly2011/ www.frestyl.com

Tecnología Entretenimiento y humor Empresariales

simplifying the process of promoting and discovering local live music
Arianna Bassoli & Johanna Brewer

the iceberg effect
problem: Information about live music is fragmented between easy access to expensive mainstream concerts
and pockets of local listings for smaller gigs.

Giants like Ticket
Master, Live Nation
and Songkick promote
major label artists
playing in high capac-
ity venues.

Millions of local list-
ings, guides and blogs
highlight emerging
musicians performing
in small venues.

our approach

User-Generated
Content

Global Open
Network Platform

Focus on
Live Music

local engagement & global visibility...

brought to you by a technical solution: geo-temporal localization

9 months later: success in Rome

250 users adding live music events

10% of local venues have registered

300+ (85% of total) local venues added to database

90%
4,000+
>
=

how do we scale?

???
Monthly Unique Visitors

Sept. ‘10 Nov. ‘10 Jan. ‘11 Mar. ‘11 May ‘11 July ‘11

Worldwide
Rome
Rome: Landing on Event Page

incentives: encouraging viral growth

10 25 100 1,000

10 25 100 1,000

thanks! & questions?

Product: https://frestyl.com

Email: karmanet@frestyl.com
info@frestyl.com

Twitter: @frestylnews
@karmanet

Facebook: http://facebook.com/frestylnews

Github: http://github.com/organizations/frestyl

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frestyl presentation for ChItaly2011

1. simplifying the process of promoting and discovering local live music Arianna Bassoli & Johanna Brewer

2. the hunt for live music

3. the iceberg effect problem: Information about live music is fragmented between easy access to expensive mainstream concerts and pockets of local listings for smaller gigs. Giants like Ticket Master, Live Nation and Songkick promote major label artists playing in high capac- ity venues. Millions of local listings, guides and blogs highlight emerging musicians performing in small venues.

4. related work

5. our approach User-Generated Content Global Open Network Platform Focus on Live Music

6. UGC made easy

7. discovery & crowd-sourcing

8. local engagement & global visibility... brought to you by a technical solution: geo-temporal localization

9. 9 months later: success in Rome 250 users adding live music events 10% of local venues have registered 300+ (85% of total) local venues added to database 90% 4,000+ > =

10. how do we scale? ??? Monthly Unique Visitors Sept. ‘10 Nov. ‘10 Jan. ‘11 Mar. ‘11 May ‘11 July ‘11 Worldwide Rome Rome: Landing on Event Page

11. incentives: encouraging viral growth 10 25 100 1,000 10 25 100 1,000

12. thanks! & questions? Product: https://frestyl.com Email: karmanet@frestyl.com info@frestyl.com Twitter: @frestylnews @karmanet Facebook: http://facebook.com/frestylnews Github: http://github.com/organizations/frestyl

frestyl presentation for ChItaly2011

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frestyl presentation for ChItaly2011