Marketing

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Friska Situmorang

What is marketing, Implications of marketing, The marketing concept, etc..

Empresariales Noticias y política

Definitions of marketing ,[object Object],[object Object]

‘ The right product, in the right place, at the right time, and at the right price’ Adcock et al

‘ Marketing is the human activity directed at satisfying human needs and wants through an exchange process’ Kotler 1980

‘ Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others’ Kotler 1991

Implications of marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The marketing concept ,[object Object],[object Object],[object Object],[object Object],[object Object]

Successful marketing requires: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing management process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why is marketing planning necessary? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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As your sales organization grows, accurate forecasting becomes increasingly more important as major business decisions are made based on this information. Being hyper focused on optimizing the pipeline management process can help drastically reduce the number of opportunities that fall through the cracks, uncover deals with no potential, improve accuracy of the information captured by the CRM, and even reduce the length of your sales cycle.

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Marketing

2. ‘ The right product, in the right place, at the right time, and at the right price’ Adcock et al

3. ‘ Marketing is the human activity directed at satisfying human needs and wants through an exchange process’ Kotler 1980

4. ‘ Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others’ Kotler 1991

Marketing

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