4. Front Page Communication is an independent
Communication agency that plans
Communication, PR, and Digital PR strategies
along with execution to build integrated brand
experience for consumer and enterprise
oriented companies.
5. High quality, well grounded services
Achieving solid measurable results
Passion
Years of hands on Experience
Always up to speed on the latest marcoms
development and tools
6. Communicate and nurture Brands
Build Trust Worthy Relationships
A Credible Reputation
And the Right Digital Presence
7. Good corporate communications is essential. You have a
message (product) that you need to ‘sell’ to your audience
(customers). If they are going to ‘buy it’, you must
package the message so that they can understand it and
pay attention to it. You must reach the audience through
the right communication channels
FPC is staffed with extremely well informed marketers and
communication experts to deliver on-time complex
projects
8. At FPC we devise integrated communications strategies
which aim at creating direct relationships of trust
between our clients and their target audiences.
When we implement these strategies, we endeavor that
our clients constantly get increased awareness, credibility,
confidence, understanding and goodwill.
9. In the age of a transparent economy, credibility has
become everything. That includes your personal
credibility, the credibility of your brand, your business,
your products and the services you provide.
This means making sure that every time you are visible on
social media or elsewhere, you portray consistent key
messaging that is aligned with your corporate identity.
This can be a lot of hard work, as it turns out. And this
where we are experts
10. Over the past years the media landscape has changed
dramatically. People enjoy sharing news and information
online. As a result, journalists, newsrooms and the public
at large have the resources to dig deep and cover stories.
This new information revolution technology opens access
to some amazing Digital PR opportunities.
Front Page Communication is also staffed with an
experienced digital team that can help Brands and
Corporations take advantage of these new avenues of
Content Creation and Image Building.
11.
12. Front Page Communication is positioned, staffed and
equipped to provide a comprehensive offering of integrated
communication services:
13. B 2 B Communications
Leadership Communications
Corporate Branding, Positioning, and Communications
Strategic Media Relations
Media & Presentation Coaching
Company Spokesperson Training
Social Responsibility (incl. CSR)
Customer Insight
Marketing & Communications Performance Measurement
Speech Writing / Copy Writing / Translation
Sponsorship Communications & Management
Creative Executions
14. Digital PR Strategy
Blogger Outreach Campaigns
Content Strategy and Creation
Web and Media Listening
Online Monitoring
Social Media Pages Management
Community Management Training
Digital PR Training
Visual Content Workshops
15. Crisis Communications
Issues & Reputation Management
Political Risk, Intelligence & Analysis
Public Affairs Research
Creative Executions
16. Product & Service / Brand Launches
Events heralding and celebrating Social Responsibility
(Community Programs + Staff Honoring / Company
Anniversary Functions)
Exhibitions and Logistics
Thematic & Educational Conferences
Large-scale Events & Shows: Unique mix of Technology &
Creativity
18. Strategic Planning / Brand Building
Advertising Campaigns & Activation
Corporate & Financial Reports
Websites & Applications
Technical Development
Video Creative Content & Multimedia
Social Media
Optimization & Analytics
19. Markets Research
Public Affairs Research
Customer Insight
Marketing & Communications Performance Measurement
20. Editorials & Advertorials
Interviews
Infomercials
Web Monitoring tools
Web Measuring Tools
Articles & Press Releases
Press Conferences
Audio-Visual News releases + Digital Capture
Website Making & Social Media
Shows (incl. Roadshows)
Branding & Rebranding
Integrated Marketing Communications Plans &
Implementation
Creative Executions
21.
22.
23.
24. Ramadaniyat Beirutiya is an annual festival.
Front Page Communication was responsible this year for the communication and
PR aspect when it comes to media (digital, traditional) Radio coverage, Bloggers,
news and Youth. The media campaign which started one week before the event
was of great success as well.
25. From concept through to organization, speaker recruitment, and implementation.
Case study complete with the forum’s 72-page booklet and the ensuing wide
media coverage
26. February 10, 2015
ESIB (Ecole Supérieure d'Ingénieurs de Beyrouth)
April 1st, 2015
LU (Lebanese University, Faculty of Sciences, Hadath)
27. “Lead by Example” was the perfect branded content tool for GMC as the web series allowed
them to showcase the GMC brand and their new Yukon Denali model. Through the series GMC
were able to connect with their target audience by telling personal and exclusive stories of
successful people and leaders from the region, reflecting GMC, the Yukon in particular as their
preferred brand. With exception of media distribution, we exclusively handled the idea, content
development, execution and production of “Lead by Example”.
28. The Managing Director of Total Liban moves on to new horizon within the group
after spending 5 years in Lebanon, Beirut. On November 14th 2014, this
departure of Mr. Jacques Souplet, was marked by a farewell dinner organized by
Front Page Communication, at the Residence des Pins (Beirut).
29. We were asked to drive sales and maintain leadership on Nivea’s Black and White
antiperspirants, targeting the GCC and local community, specifically the UAE and the
KSA market. We developed a strong branded content campaign that was built around
storytelling that targeted local consumers and addressed their needs and concerns
which we learnt from insights with the help of leading Abaya Designer “Sara Al
Madani”.
30. From concept through to organization, speaker recruitment, and implementation.
Case study complete with the forum’s 42-page booklet and the ensuing wide
media coverage
31. “In The Boardroom” is the first BUSINESS web series in the Middle East based on
consumer advocacy. The web series delivered value driven content to target
audiences through the use of opinion leaders. We sourced and invited 15 relevant
and influential opinion leaders from the region.
32.
33. Camille Menassa, Chairman
Camille is currently the Chairman of Front Page Communication
and International Vice President for the Near East of “L’Union
Internationale des Journalistes et de la Presse Francophone”
(U.P.F.).
With over 50 years of experience in the world of media, Camille
had a distinguished career with leading press, Radio and TV
organizations. Camille started his career as a journalist in 1957
at L’Orient newspaper, before moving to Office de la Radio et de
la Télévision Française as a Middle East correspondent. From
1960 to 1971, Camille was Editor-in-Chief of the Lebanese
Television, the first TV station in the region and President of the
Centre du Cinema et de la Télévision (1961-1967) which is
affiliated to the Ministry of Information.
Camille is a lecturer in Communication and Journalism, MBA
Level at the Faculty of Human Sciences, Saint Joseph University
and a lecturer in the Lebanese University - Faculty of
Journalism.
34. Mustapha Assad, C.E.O.
Mustapha Assad managed the Pharaon the pioneering advertising agency in the
Arab World (1968-69), headed advertising department of Al Usbu Al Arabi and
Magazine for four years. In 1973 he became the majority partner in the
PUBLI-GRAPHICS agency. Agency grew to 27 operation throughout the region
Amman, Bahrain, Beirut, Cairo, Doha, Dubai, Istanbul Jeddah, Kuwait, Riyadh
and Tehran as well as the specialized communication divisions, Headline PR
(Public Relations and Sponsorships), Optimedia Media Agencies, Dialog (Below
the Line), Eworks (Electronic and Digital) and PG events Division. In 1999,
Publicis Group the 4th largest communication group in the world, entered into an
equity partnership with Publi-Graphics Group, the agency was known as
PUBLICIS GRAPHICS.
Mustapha Assad has been an active and dedicated player in the IAA, Board Director since 1984, President of the
Lebanon Chapter from 1984-86, Senior Vice-President/World President Elect from 1990-1992 and World President of the
International Advertising Association (IAA) in September 1992 at the 33rd World Advertising Congress in Barcelona. He
ended his term at the World Congress in Cancun May 94, at which time he was appointed Chairman of the newly formed
“Former World Presidents Council”. He was awarded the IAA Medal of Merit in 1986, as well as many other awards.
In June 2012, stepped down from Publicis Graphics Group. In 2014, Mustapha Assad became the Chief Executive
Officer of the PR Agency “Front Page Communication”.
Mustapha Assad is Officer in the "National Order of the Lion" (Senegal) and Officer in the "National Order of the Cedar"
(Lebanon).
35. Sammy Moujaes, Managing Director
With over 2 decades of media and communication experience
that spans corporate and non-profit sectors Sammy took on the
role as Managing Director of Front Page Communication in April
2015.
Before joining Front Page Communication Sammy was the
Managing Director of Publicis Beirut and Digital Strategy
Director for the Levant and Qatar offices between 2005-2013.
Between 2013 and April 2015, Sammy worked with PSLAB as
the Global Network Director, for the offices of Beirut, Dubai,
Singapore, Helsinki, Stuttgart and Bologna.
Sammy is the Director of the BA and MA classes of the Viral
Communication and Web design section at the Academie
Libanaise des Beaux-Arts (ALBA) University and is an early
adopter of the digital revolution as well as new media channels
and has managed major multimedia internet outreach
campaigns.
36. Sara Choueiri, PR Director
Sara has over 8 years of experience in PR, Marketing and
Consultancy Communications with a strong background in
strategic planning and implementation throughout the Middle
East and Levant Regions.
Based in Dubai, Sara’s role is to provide Clients with
strategic planning, objectives, defined key messaging, and
client management in addition to building and maintaining
strong relationships with key media and influencers.
Sara’s PR experience has been shaped by both Boutique
Agencies as well as Multinationals within corporate and
consumer communications teams for global brands such as
P&G, Tommy Hilfiger, Electrolux, Xerox, Banyan Tree, Sky
Dive Dubai, Ciena and Nvidia. Sara’s previous experience
also includes media training, event management, launching
CSR campaigns, branding workshops, press conferences,
roundtables and social media/influencer activation.
37. Hervé Piglowski, PR Manager
Hervé is an experienced Event and Communication
Manager with over 14 years of knowledge in international PR
project management, company creation, strategic
communication for public and private sectors, as well as a
deep commitment to humanitarian projects.
During his time with Front Page Communication Hervé
co-organized a series of conferences based on the “Oil and
Gas” industry in addition to managing the
communication/organization for “Ramadaniyat Beirutiya”, a
festival held in Lebanon during Ramadan.
Hervé has a multicultural background and experience in
working with people from different backgrounds. His native
language is French, he is fluent in English and moderate in
German. Hervé is also skilled in website creation, graphic
realizations, social media functioning, and international
project management.
38. Dana Khalife, Digital Manager
Dana joined Front Page Communication as Digital Manager
in April 2015. New to the PR field, Dana is a long time social
media activist and well respected among Lebanese digital
influencers.
Before Front Page Communications Dana took on the role
as Digital Communication Director at a well know Lebanese
NGO, Kunhadi, and launched her own brand
“hers_onlinestore” in 2013.
Throughout her career, Dana has consulted with a number of
startups which have moved on to successfully launch their
brands. Dana’s forte is in fashion online brands.
Dana earned a BA degree of Math and Science at the
Lebanese American Universities (LAU), with a minor in
psychology and teaching diploma for special needs.
