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A Social Innovation Competition
Fun for a Change is a global competition
designed to introduce students to the fun side
of social innovation.

Teams compete in using “fun” as well as “game
dynamics” to bring about positive change. 

Along the way, they engage one another in
challenges, learn best practices in social
entrepreneurship and game design, and
innovate new solutions.
Imagine getting people to exercise more...




                        Play on YouTube


                       ...by making it fun to take the stairs.
Imagine getting people to feed the poor...




                         Play on YouTube


                         ...by making it fun to donate food.
Imagine helping women in rural Africa fetch water...




                        Play on YouTube



                   ...by making it fun for others to help out.
Imagine solutions
powered by fun and
  game dynamics.
Why use game dynamics?
1. Games have incredible power to change
   human behavior.
2. Behavior change is essential to social
   change.
3. Logic and reason are not enough to get
   people to “do the right thing.”
4. It’s more fun.
Seth Priebatsch: Building a Game Layer on Top of the World




                       Play on YouTube
How It Works
Fun for a Change consists of an annual
global competition as well as smaller
competitions at participating schools around
the world. 

Universities and secondary schools organize
local competitions with unique themes,
timelines and prizes.

Winners from each competition move on to be
part of the global competition.
Cycle of Engagement
                              Pitch
                              Teams present re ned               Celebrate
Start                         ideas and budgets to               Top teams are recognized
Launch competition            judges. Top 3 ideas are            and move on to global
and announce theme            awarded funds.                     competition.

            Design                          Experiment
            Teams brainstorm ways           Teams implement ideas
            to use fun for change           and document results

      Learn                                             Share
      Teams attend workshop                             Teams share results of
      on game dynamics and                              experiments through
      social innovation                                 short videos.




                                                                                      Scale ->
                                                                     Teams have opportunities
                                                                              to scale impact.
Benefits of Fun for a Change
It’s easy.
For most students, this is a better introduction to social innovation than social
business plan competitions. You don’t need to start a business or non-pro t.

                                                                     It’s new.
            We are just beginning to understand the power of game dynamics.
                      This offers a great opportunity to experiment with them.

It completes the picture.
Students gain a more accurate view of how to effect change - through a
combination of products + processes.

                                              It’s fun (for a change).
                     By making social change fun, we make it more appealing...
                                                        and more infectious.
Join Fun for a Change
           Enter your fun solution!
           Top entries are eligible to receive
           funding to implement solution or create
           a demo. Get help, mentorship and tools
           by joining the community.

                    Organize your own
                         competition.
             Bring Fun for a Change to your school.
            Join community and get resources and
             multimedia presentations to help you
                           run your own challenge.

                         Web: funforachange.org
To learn more and to offer Fun for a Change
      at your school, please contact us.




                Charles Tsai
                Executive Director
            charles@socialcreatives.org

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Fun for a Change

  • 1. A Social Innovation Competition
  • 2. Fun for a Change is a global competition designed to introduce students to the fun side of social innovation. Teams compete in using “fun” as well as “game dynamics” to bring about positive change.  Along the way, they engage one another in challenges, learn best practices in social entrepreneurship and game design, and innovate new solutions.
  • 3. Imagine getting people to exercise more... Play on YouTube ...by making it fun to take the stairs.
  • 4. Imagine getting people to feed the poor... Play on YouTube ...by making it fun to donate food.
  • 5. Imagine helping women in rural Africa fetch water... Play on YouTube ...by making it fun for others to help out.
  • 6. Imagine solutions powered by fun and game dynamics.
  • 7. Why use game dynamics? 1. Games have incredible power to change human behavior. 2. Behavior change is essential to social change. 3. Logic and reason are not enough to get people to “do the right thing.” 4. It’s more fun.
  • 8. Seth Priebatsch: Building a Game Layer on Top of the World Play on YouTube
  • 9. How It Works Fun for a Change consists of an annual global competition as well as smaller competitions at participating schools around the world.  Universities and secondary schools organize local competitions with unique themes, timelines and prizes. Winners from each competition move on to be part of the global competition.
  • 10. Cycle of Engagement Pitch Teams present re ned Celebrate Start ideas and budgets to Top teams are recognized Launch competition judges. Top 3 ideas are and move on to global and announce theme awarded funds. competition. Design Experiment Teams brainstorm ways Teams implement ideas to use fun for change and document results Learn Share Teams attend workshop Teams share results of on game dynamics and experiments through social innovation short videos. Scale -> Teams have opportunities to scale impact.
  • 11. Benefits of Fun for a Change It’s easy. For most students, this is a better introduction to social innovation than social business plan competitions. You don’t need to start a business or non-pro t. It’s new. We are just beginning to understand the power of game dynamics. This offers a great opportunity to experiment with them. It completes the picture. Students gain a more accurate view of how to effect change - through a combination of products + processes. It’s fun (for a change). By making social change fun, we make it more appealing... and more infectious.
  • 12. Join Fun for a Change Enter your fun solution! Top entries are eligible to receive funding to implement solution or create a demo. Get help, mentorship and tools by joining the community. Organize your own competition. Bring Fun for a Change to your school. Join community and get resources and multimedia presentations to help you run your own challenge. Web: funforachange.org
  • 13. To learn more and to offer Fun for a Change at your school, please contact us. Charles Tsai Executive Director charles@socialcreatives.org