1. The document discusses the importance of digital transformation and new forms of enterprises. It notes the tremendous business opportunities in Europe's digital market but that Europe's digital market is not fully developed and cross-border online economic activity is still low. 2. It proposes various offerings like a MOOC and enterprise labs to help stakeholders like enterprises and researchers gain insights into technology trends and challenges. It also lists potential areas of focus for policy recommendations to facilitate digital transformation. 3. In the next steps, it plans to finalize policy recommendations for digital transformation and officially launch a MOOC on new forms of enterprise while continuing to engage experts and stakeholders.

1. 1
@FutureEnt_EU
FutureEnterprise: Be Digital & Innovate!
Chania,February4th,2016StartupEuropeWeek(SEW)
Dr. Fenareti Lampathaki
National Technical University of Athens, School of Electrical & Computer
Engineering, Decision Support Systems Laboratory (DSSLab)
FutureEnterprise Project Manager

2. 2
Chania,February4th,2016StartupEuropeWeek(SEW)
The“Digital”Hype
Source: https://assets.kpmg.com/content/dam/kpmg/pdf/2015/10/digital-business-its-time-for-cios-to-lead.pdf
 €3.2 trillion in the
G-20 economies
 Contributing up to
8% of GDP,
powering growth
and creating jobs
 Over 75% of the
value added
created by the
Internet in
traditional
industries, due to
higher productivity
gains
DigitalEconomy
Source:
http://ec.europa.eu/growth/sectors/
digital-
economy/importance/index_en.htm
Günther H. Oettinger
Commissioner, Digital
Economy & Society
“…To be absolutely clear: business as usual will not work!
Our overall objective is to maximise the benefits from digital technologies
in every industry in Europe while ensuring that our workforce is adapting to
the digital era.
In order to reach this goal and to make industry 4.0 a reality in Europe I
propose to take action in four key areas: digital innovation hubs; leadership
in platforms for digital industry; closing the digital skills gap; and smart
regulation for smart industry. …”
Speech at Hannover Messe

3. “Newformsofenterprises”
New forms of enterprises are defined as “Digital Enterprises of the Future, driven by
constant business model transformation and innovation, acting as multi-sided
platforms built on -as well as emerging from- digital innovations at the global, as well
as local level, to produce shared value for their whole ecosystem”.
“Digital” Lessons learnt from:
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Chania,February4th,2016StartupEuropeWeek(SEW)

4. KeyQuestions
• How to bring digital entrepreneurs and enterprises closer to
applying digital business innovation in their everyday activities and
becoming a “new form of enterprise”?
• How to help researchers, digital entrepreneurs and enterprises
gain insights on technology trends and challenges laying ahead?
• How to contribute to the promotion of the Digital Enterprise and
Digital Transformation, in general, at policy level?
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Chania,February4th,2016StartupEuropeWeek(SEW)

5. Offeringsto Stakeholders
Enterprises
SMEs
Web Entrepreneurs
Researchers Policy Makers
• MOOC on “New Forms
of Enterprise: How to
deliver digital business
innovations and capture
value”
• Enterprise Lab with
Education and Business
Seeds
• Digital Business
Playground
• Policy
Recommendations for
new forms of enterprise
and digital
transformation
• Research Roadmap on
new forms of enterprises
• Digital Business
Innovation Framework
• Enterprise Lab with
Research Seeds
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Chania,February4th,2016StartupEuropeWeek(SEW)

6. Automated Delivery
Enterprise 3D printing
Crowdsourcing
Automated
Operations
Cloud Computing
& API platforms
Big-extreme Data
Gamification
Quantified self
Quantum Computing
Smart Dust
Mesh networks
Prescriptive Analytics
Smart
Machines
Autonomous
Transportation
Intelligent
City
Future Digital
Enterprise
Intelligent
Factory
Intelligent
Home
Web of
Things
Mobile money
LTE/5G
Enterprise
Gamification
NLP and Q&A Machine Intelligence
Holographic
Displays & VR
Virtual Currency
Home
3D printing
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Chania,February4th,2016StartupEuropeWeek(SEW)

7. Businessopportunities aretremendous…
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But… Europe’s digital market is not her own…
• 42% of online economic activity is within individual
Member States’ borders;
• Only 4% is cross-border:
• 52% of attempted cross-border orders within the
EU are geo-blocked
• 54% of online economic activity involves US-based
services
Massive potential for Europe
• 315 million daily Internet
users
• €415 billion in additional
GDP/year

8. WheretheDigitalEconomyismovingfaster?
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Chania,February4th,2016StartupEuropeWeek(SEW)

9. CoreProblems&
“Inhibiting”Factors
Innovation Mismatch
The need for successive
innovation and evolution
Business Mismatch
The need for market-oriented
pull and not only research-
oriented push
Timing Mismatch
The need for Speed
Place Mismatch
The need for ubiquitous, swift
and targeted information
sharing
Access Mismatch
The need for openness in
infrastructures, knowledge and
innovation
Funding Mismatch
The need for risk-tolerant
capital sources and financing
instruments
Legal Mismatch
The need for a flexible legal
framework for entrepreneurs
and SMEs
Education Mismatch
The need for entrepreneurial
education and early
involvement
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Chania,February4th,2016StartupEuropeWeek(SEW)
 Investment problems
 New forms of enterprise cannot make
their unique contributions
 Changes already in progress
 Persistent obstacles

10. WhatcanwedoatEUlevel(beyondtheStartup
EuropeManifesto)?
45 draftpolicyinterventionsby
I. To facilitate and encourage the digital transformation of enterprises
Rebalance digitisation stimulus away from hardware acquisition; Empirical identification and
stimulus for new types of ecosystem services fostering digital business transformation.
II. To improve processes and outputs of innovation
Legal forms for commercial/non-commercial hybrids; ‘Repayment’ R&I support that makes visible the broader and
longer term returns to innovation.
III. To narrow and improve linkages between research and the market
New status for University-industry hybrid ventures that operate in markets and deliver education and research
services
IV. To improve the availability and structure of risk capital and other necessary
inputs to business innovation
Participatory, risk-based and ‘return-sharing’ procurement; Public shares in IP assets
V. To integrate and reinforce the development of a functional and sustainable
entrepreneurship culture
Nuanced approach to identifying and assisting Ecosystem approach – business and education, entrepreneurs and
other ‘species’, Holistic (Entrepreneur Country) approaches
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Chania,February4th,2016StartupEuropeWeek(SEW)

11. 11
Nextsteps
Finalize Policy Recommendations for
digital transformation
Officially launch the
FutureEnterprise MOOC
Your opinion matters!
https://goo.gl/e6Jzou
5 Partners FutureEnterprise Experts’ Panel
Whoweare?
Chania,February4th,2016StartupEuropeWeek(SEW)

12. Thanks for yourattention!
Dr. Fenareti Lampathaki (NTUA)
fenareti.lampathaki
Join Us!
flamp@epu.ntua.gr
Sources: FutureEnterprise Deliverables D1.2.2, D1.3.1, D2.2.2, D3.1.2, D3.3.2
Photos in presentation retrieved from Google Images
@fenareti
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Chania,February4th,2016StartupEuropeWeek(SEW)