Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
SESSION PARTNER

360° Content
@bstninteractive
VISIONARY SPONSORS

INNOVATOR SPONSORS

TA L K A B O U T U S ! # F u t u r ...
Who Am I?
#360Content
Content Production
Today
#360Content
#360Content
#360Content
#360Content
#360Content
#360Content
#360Content
Content Production
Problem
#360Content
#360Content
#360Content
Content Production
Preparing For The Future
#360Content
#360Content
#360Content
#360Content
#360Content
NPR
#360Content
#360Content
#360Content
#360Content
#360Content
#360Content
C.O.P.E.
Create Once, Publish Everywhere
Content Modeling
Content*Modeling
!Organize)content)by)‘like’)items)(content)types)
!Break)the)content)within)these)types)into)manageable)p...
1.*Organize*Content*Into*Content*Types

#360Content
1.*Organize*Content*Into*Content*Types

#360Content
1.*Organize*Content*Into*Content*Types

#360Content
1.*Organize*Content*Into*Content*Types

#360Content
2.*Break*Content*Into*“Chunks”

#360Content
2.*Break*Content*Into*“Chunks”

#360Content
2.*Break*Content*Into*“Chunks”

#360Content
2.*Break*Content*Into*“Chunks”

#360Content
2.*Break*Content*Into*“Chunks”

#360Content
2.*Break*Content*Into*“Chunks”

#360Content
2.*Break*Content*Into*“Chunks”

#360Content
2.*Break*Content*Into*“Chunks”

#360Content
2.*Break*Content*Into*“Chunks”

#360Content
2.*Break*Content*Into*“Chunks”

#360Content
2.*Break*Content*Into*“Chunks”

#360Content
2.*Break*Content*Into*“Chunks”

#360Content
3.*Create*MulBple*Versions*of*Each*“Chunk”

Facebook adds direct ‘Reply’ option to comments by users

Facebook adds ‘Reply...
3.*Create*MulBple*Versions*of*Each*“Chunk”

FacebookHome_Low.jpg

FacebookHome_Medium.jpg
FacebookHome_High.jpg

#360Conte...
3.*Create*MulBple*Versions*of*Each*“Chunk”

#360Content
3.*Create*MulBple*Versions*of*Each*“Chunk”

#360Content
3.*Create*MulBple*Versions*of*Each*“Chunk”

#360Content
3.*Create*MulBple*Versions*of*Each*“Chunk”

#360Content
3.*Create*MulBple*Versions*of*Each*“Chunk”

#360Content
3.*Create*MulBple*Versions*of*Each*“Chunk”

#360Content
#360Content
3.*Create*MulBple*Versions*of*Each*“Chunk”

#360Content
#360Content
3.*Create*MulBple*Versions*of*Each*“Chunk”

#360Content
#360Content
#360Content
Thank You.
#360Content

Scott Noonan
Chief Technology Officer
Boston Interactive
www.BostonInteractive.com

#360Content
Boston Interactive - 360 Degree Content
Boston Interactive - 360 Degree Content
Próxima SlideShare
Cargando en…5
×

Boston Interactive - 360 Degree Content

894 visualizaciones

Publicado el

FutureM 2013 session with Boston Interactive

Speaker:
Scott Noonan
Chief Technology Officer, Boston Interactive

What we formerly consumed via newspapers, we now access from mobile devices and will soon consume through such innovations as advancing glass displays. As marketers, it is our job to recognize this shift and prepare our content for distribution across multiple channels, including new ones. By developing a single system from which we can manage content, we can ensure that our message is ready to seamlessly be distributed across all media formats. Join Boston Interactive for this session and learn how you can achieve 360° Content.

  • Inicia sesión para ver los comentarios

  • Sé el primero en recomendar esto

Boston Interactive - 360 Degree Content

  1. 1. SESSION PARTNER 360° Content @bstninteractive VISIONARY SPONSORS INNOVATOR SPONSORS TA L K A B O U T U S ! # F u t u r e M # 3 6 0 C o n t e n t
  2. 2. Who Am I?
  3. 3. #360Content
  4. 4. Content Production Today
  5. 5. #360Content
  6. 6. #360Content
  7. 7. #360Content
  8. 8. #360Content
  9. 9. #360Content
  10. 10. #360Content
  11. 11. #360Content
  12. 12. Content Production Problem
  13. 13. #360Content
  14. 14. #360Content
  15. 15. #360Content
  16. 16. Content Production Preparing For The Future
  17. 17. #360Content
  18. 18. #360Content
  19. 19. #360Content
  20. 20. #360Content
  21. 21. #360Content
  22. 22. NPR
  23. 23. #360Content
  24. 24. #360Content
  25. 25. #360Content
  26. 26. #360Content
  27. 27. #360Content
  28. 28. #360Content
  29. 29. C.O.P.E.
  30. 30. Create Once, Publish Everywhere
  31. 31. Content Modeling
  32. 32. Content*Modeling !Organize)content)by)‘like’)items)(content)types) !Break)the)content)within)these)types)into)manageable)pieces) (chunks) !Create)mul=ple)versions)of)each)‘chunk’)as)appropriate #360Content
  33. 33. 1.*Organize*Content*Into*Content*Types #360Content
  34. 34. 1.*Organize*Content*Into*Content*Types #360Content
  35. 35. 1.*Organize*Content*Into*Content*Types #360Content
  36. 36. 1.*Organize*Content*Into*Content*Types #360Content
  37. 37. 2.*Break*Content*Into*“Chunks” #360Content
  38. 38. 2.*Break*Content*Into*“Chunks” #360Content
  39. 39. 2.*Break*Content*Into*“Chunks” #360Content
  40. 40. 2.*Break*Content*Into*“Chunks” #360Content
  41. 41. 2.*Break*Content*Into*“Chunks” #360Content
  42. 42. 2.*Break*Content*Into*“Chunks” #360Content
  43. 43. 2.*Break*Content*Into*“Chunks” #360Content
  44. 44. 2.*Break*Content*Into*“Chunks” #360Content
  45. 45. 2.*Break*Content*Into*“Chunks” #360Content
  46. 46. 2.*Break*Content*Into*“Chunks” #360Content
  47. 47. 2.*Break*Content*Into*“Chunks” #360Content
  48. 48. 2.*Break*Content*Into*“Chunks” #360Content
  49. 49. 3.*Create*MulBple*Versions*of*Each*“Chunk” Facebook adds direct ‘Reply’ option to comments by users Facebook adds ‘Reply’ option to comments FB adds ‘Reply’ to comments #360Content
  50. 50. 3.*Create*MulBple*Versions*of*Each*“Chunk” FacebookHome_Low.jpg FacebookHome_Medium.jpg FacebookHome_High.jpg #360Content
  51. 51. 3.*Create*MulBple*Versions*of*Each*“Chunk” #360Content
  52. 52. 3.*Create*MulBple*Versions*of*Each*“Chunk” #360Content
  53. 53. 3.*Create*MulBple*Versions*of*Each*“Chunk” #360Content
  54. 54. 3.*Create*MulBple*Versions*of*Each*“Chunk” #360Content
  55. 55. 3.*Create*MulBple*Versions*of*Each*“Chunk” #360Content
  56. 56. 3.*Create*MulBple*Versions*of*Each*“Chunk” #360Content #360Content
  57. 57. 3.*Create*MulBple*Versions*of*Each*“Chunk” #360Content #360Content
  58. 58. 3.*Create*MulBple*Versions*of*Each*“Chunk” #360Content #360Content
  59. 59. #360Content
  60. 60. Thank You. #360Content Scott Noonan Chief Technology Officer Boston Interactive www.BostonInteractive.com #360Content

×