1.
SESSION PARTNER
360° Content
@bstninteractive
VISIONARY SPONSORS
INNOVATOR SPONSORS
TA L K A B O U T U S ! # F u t u r e M # 3 6 0 C o n t e n t

2.
Who Am I?

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#360Content

4.
Content Production
Today

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Content Production
Problem

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Content Production
Preparing For The Future

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NPR

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29.
C.O.P.E.

30.
Create Once, Publish Everywhere

31.
Content Modeling

32.
Content*Modeling
!Organize)content)by)‘like’)items)(content)types)
!Break)the)content)within)these)types)into)manageable)pieces)
(chunks)
!Create)mul=ple)versions)of)each)‘chunk’)as)appropriate
#360Content

33.
1.*Organize*Content*Into*Content*Types
#360Content

34.
1.*Organize*Content*Into*Content*Types
#360Content

35.
1.*Organize*Content*Into*Content*Types
#360Content

36.
1.*Organize*Content*Into*Content*Types
#360Content

37.
2.*Break*Content*Into*“Chunks”
#360Content

38.
2.*Break*Content*Into*“Chunks”
#360Content

39.
2.*Break*Content*Into*“Chunks”
#360Content

40.
2.*Break*Content*Into*“Chunks”
#360Content

41.
2.*Break*Content*Into*“Chunks”
#360Content

42.
2.*Break*Content*Into*“Chunks”
#360Content

43.
2.*Break*Content*Into*“Chunks”
#360Content

44.
2.*Break*Content*Into*“Chunks”
#360Content

45.
2.*Break*Content*Into*“Chunks”
#360Content

46.
2.*Break*Content*Into*“Chunks”
#360Content

47.
2.*Break*Content*Into*“Chunks”
#360Content

48.
2.*Break*Content*Into*“Chunks”
#360Content

49.
3.*Create*MulBple*Versions*of*Each*“Chunk”
Facebook adds direct ‘Reply’ option to comments by users
Facebook adds ‘Reply’ option to comments
FB adds ‘Reply’ to comments
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50.
3.*Create*MulBple*Versions*of*Each*“Chunk”
FacebookHome_Low.jpg
FacebookHome_Medium.jpg
FacebookHome_High.jpg
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51.
3.*Create*MulBple*Versions*of*Each*“Chunk”
#360Content

52.
3.*Create*MulBple*Versions*of*Each*“Chunk”
#360Content

53.
3.*Create*MulBple*Versions*of*Each*“Chunk”
#360Content

54.
3.*Create*MulBple*Versions*of*Each*“Chunk”
#360Content

55.
3.*Create*MulBple*Versions*of*Each*“Chunk”
#360Content

56.
3.*Create*MulBple*Versions*of*Each*“Chunk”
#360Content
#360Content

57.
3.*Create*MulBple*Versions*of*Each*“Chunk”
#360Content
#360Content

58.
3.*Create*MulBple*Versions*of*Each*“Chunk”
#360Content
#360Content

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#360Content

60.
Thank You.
#360Content
Scott Noonan
Chief Technology Officer
Boston Interactive
www.BostonInteractive.com
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