FutureM 2013 session with HB Agency Speakers: Brian Carr VP of Marketing, Springpad Christian Megliola Director of Public Relations and Social Strategy, Connelly Partners Mark O'Toole Managing Director, PR & Content, Hb Agency Tim Reeves Principal, allen & gerritsen Aarti Shah Senior Editor, The Holmes Report Anne Weiskopf VP of Business Development, Digiday Digital marketing. Advertising. SEO. Engagement tools. Crowdsourcing. These are the terms and disciplines typically associated with today’s advanced marketing ecosystem. What's not on this list? PR. Why? Is there not a marketing discipline more prepared to deliver messaging to myriad audiences and through any number of channels? Public relations is about communicating. What PR is accomplishing today, and the power it will wield in a truly converged PR world in the coming years, is only beginning to be understood. Join HB Agency to explore why PR is marketing’s future.

1. SESSION PARTNER
PR is Marketing’s
Future
VISIONARY SPONSORS
INNOVATOR SPONSORS
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2. PR is Marketing’s Future
Is PR replacing
marketing?
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3. PR is Marketing’s Future
PR agency heads rank social media
community management as top
focus for increased investment
The Holmes Report’s World PR Report 2013
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4. PR is Marketing’s Future
Has PR moved beyond
media relations?
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5. PR is Marketing’s Future
Global PR industry grew by 8% in
2012 - the third consecutive year at
approximately the same level
The Holmes Report’s World PR Report
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6. PR is Marketing’s Future
Visual storytelling
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7. PR is Marketing’s Future
Is PR creative
enough?
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8. PR is Marketing’s Future
Creativity in PR industry is (North
America only):
• 51%: ‘inspirational’ or ‘good’
• 11%: ‘unsatisfactory’ or worse
The Holmes Report’s Global Study on Creativity in PR
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9. PR is Marketing’s Future
Where does social
media belong?
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10. PR is Marketing’s Future
Public relations and
data
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11. PR is Marketing’s Future
Creativity in PR is:
• Great storytelling (71%)
• Audience insight (63%)
• Content creation (52%)
• Purpose (41%)
The Holmes Report’s Global Study on Creativity in PR
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12. PR is Marketing’s Future
Integrated: fantasy or
reality?
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13. PR is Marketing’s Future
PR agency industry is worth almost
$11 billion and employs more than
75,000
The Holmes Report’s World PR Report
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14. PR is Marketing’s Future
Buyer behavior
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15. PR is Marketing’s Future
•
Aarti Shah, The Holmes Report: @aartishah
•
Brian Carr, Springpad: @Brian_Carr
•
Christian Megliola, Connelly Partners: @The_Xman
•
Mark O’Toole, HB Agency: @markrotoole
•
Tim Reeves, a&g: @Tim_Reeves
•
Anne Weiskopf, Digiday: @AnneWeiskopf
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