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Top Trends Driving Mobile Ecosystem
Andy Bibby, General Manager, International
AdTech Meetup London, October 14 2015
2
What is Fyber?
in the mobile
advertising industry
monthly active users
on mobile
6 Years
320+M
employees in Berlin and
S...
3
TOP 5 TRENDS
Join the conversation: #adtechtrends @Fyber @AdTechMeetupUK
4
Rise of video advertising
$2.62 billion
50% in 2016
5
Convergence of ad tech
Scalable
Mobile
and desktop
Data
analytics
platform
Mediation
platform
Providing
targeting/
segme...
6
Programmatic sophistication
Worldwide Programmatic Ad Spend
(in USD billion)
Automated buying is vital for
advertisers t...
7
Data + Analytics = Greater Advertiser Value
8
Data + Analytics = Greater Advertiser Value (Cont.)
Whales
Payers
International users
Localized promotions
Infrequent us...
9
Dominance in “mobile-first” ad experiences
168
138
126
168
144 139
168
139
198
Time Spent per user per day with digital ...
10
Summary
▪ Rise of video advertising
▪ Convergence of ad tech
▪ Programmatic sophistication
▪ Data + Analytics = Greater...
11
QUESTIONS?
Contact Fyber Team: demand.global@fyber.com
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Fyber ad tech london meetup_deck

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Top Trends Driving Mobile Ecosystem

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Fyber ad tech london meetup_deck

  1. 1. Top Trends Driving Mobile Ecosystem Andy Bibby, General Manager, International AdTech Meetup London, October 14 2015
  2. 2. 2 What is Fyber? in the mobile advertising industry monthly active users on mobile 6 Years 320+M employees in Berlin and San Francisco (~40% product) ad requests/month 260 3.5B3500+ mobile apps active on our platform
  3. 3. 3 TOP 5 TRENDS Join the conversation: #adtechtrends @Fyber @AdTechMeetupUK
  4. 4. 4 Rise of video advertising $2.62 billion 50% in 2016
  5. 5. 5 Convergence of ad tech Scalable Mobile and desktop Data analytics platform Mediation platform Providing targeting/ segmentation Programmatic exchange Successful ad tech player
  6. 6. 6 Programmatic sophistication Worldwide Programmatic Ad Spend (in USD billion) Automated buying is vital for advertisers to efficiently add mobile to their multi-screen marketing strategies while lowering cost per order and increasing the CTR. 2014 2015 2016 2017 $16.6 $21.9 $27.3 $32.6
  7. 7. 7 Data + Analytics = Greater Advertiser Value
  8. 8. 8 Data + Analytics = Greater Advertiser Value (Cont.) Whales Payers International users Localized promotions Infrequent users Cross promote to other games Will never spend Higher frequency of ads Purchase prone users Special discounts
  9. 9. 9 Dominance in “mobile-first” ad experiences 168 138 126 168 144 139 168 139 198 Time Spent per user per day with digital media (US daily average in minutes)
  10. 10. 10 Summary ▪ Rise of video advertising ▪ Convergence of ad tech ▪ Programmatic sophistication ▪ Data + Analytics = Greater Advertiser Value ▪ Dominance in “mobile-first” ad experience
  11. 11. 11 QUESTIONS? Contact Fyber Team: demand.global@fyber.com

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