Making Sense Of The Marketing Sense #LLCSeries
•
1 recomendación•459 vistas
Demand Gen Report's Lead LifeCycle Series session presented by Act-On Software
Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Destacado
Destacado (19)
Similar a Making Sense Of The Marketing Sense #LLCSeries
Similar a Making Sense Of The Marketing Sense #LLCSeries (20)
Más de G3 Communications
Más de G3 Communications (20)
Último
Último (20)
Making Sense Of The Marketing Sense #LLCSeries
- 1. #LLCSeries #LLCSeries Making Sense Of The Marke0ng Stack SPONSORED BY
- 2. #LLCSeries Follow this webinar on LinkedIn & Twi>er #LLCSeries Demand Gen Report: @DG_Report Act-‐On SoGware, Inc. : @ActOnSo=ware Janelle Johnson: @janelle_johnson
- 3. #LLCSeries About Demand Gen Report • Launched in 2007 to track best pracPces in lead generaPon • Newsle>er has grown to more than 30,000 readers • We also offer a menu of research and best pracPces reports • New audio/video podcasts at DemandGenReport.com @DG_Report h>p://linkd.in/DG_Specialists
- 4. #LLCSeries Webinar Dashboard TWEETS… SLIDE PRESENTATION… RESOURCES…
- 5. #LLCSeries Panelists Janelle Johnson Senior Director of Customer MarkePng Act-‐On So=ware, Inc. MODERATOR: Carol Krol Editor-‐in-‐Chief, Demand Gen Report
- 6. MAKING SENSE OF THE MARKETING STACK
- 7. AGENDA Five Categories of Marketing Technology Key Factor for Your Marketing Plan’s Success Turning Data into Actionable Insights Importance of Integration
- 8. WHAT IS MARKETING TECHNOLOGY? Marketing Technology is the set of tools and platforms that marketing and sales organizations need to effectively accomplish their goals.
- 9. DID YOU KNOW? There Are Currently 1,876 Marketing Technology Vendors Source: 2015 edition of Brinker’s “Marketing Technology Landscape Supergraphic” By 2017, a CMO Will Spend More on Technology Than a CTO Source: “The Rise of the Chief Marketing Technologist,” Harvard Business Review
- 10. MARKETING TECHNOLOGY LANDSCAPE Marketing Experiences Marketing Operations Middleware Backbone Platforms Infrastructure
- 11. WHERE DO I START? An open marketing ecosystem: When adopting marketing automation, choose a platform that plays well with others.
- 12. KEY FACTOR FOR SUCCESS Marketing Automation is the cornerstone of a modern B2B strategy. As interactions with buyers become more complex – across both multiple messages and multiple channels – this is the technology that allows marketers to streamline and simplify the process of managing relationships. -Andrew Gaffney, Publisher, Demand Gen Report
- 13. WHY IS IT IMPORTANT? Most buyers don’t contact a sales rep until they are more than 60% of the way to making a decision Conversely, only 20% of leads are sales ready when an organization receives them
- 14. Marketing Automation Capabilities Email Email Marketing Form Form Management Usergroup Marketing Database Desktop Online Behavior Calendar Campaign Management Calculator Lead Scoring
- 15. IMPORTANT QUESTIONS TO ASK 1. Have you outgrown your existing email marketing solution? 2. Is your sales process complex and lengthy? 3. Do your buyers require nurturing? 4. Does your marketing team make data-driven decisions? 5. Have you considered processes that support marketing automation?
- 16. TIPS FOR DATA-DRIVEN MARKETING Build a clean, robust and reliable contact base Take the data burden off buyers Extend your data strategy across marketing and sales
- 17. BUILDING THE RIGHT PROCESSES Sales Marketing Coordination • Establish common definition of a lead • Agree upon timeline for moving leads into the sales pipeline Content Marketing • Plan editorial workflows • Create consistent content
- 18. TURNING INFORMATION INTO INSIGHTS Why do you need analytics and reporting tools? • Filling in the Gaps • Data Visualization • Big Data
- 19. THE IMPORTANCE OF INTEGRATION Fully automated marketing technology stacks are incredibly powerful because they can provide a “single view of the truth” that combines multiple insights and multiple points of view.
- 20. TIPS FOR SUCCESS • Find the right tool – not the most complex or popular • Choose an option that preserves flexibility • Ensure your data is clean before you put it to work • Think clearly about your reporting needs
- 21. TIPS FOR SUCCESS
- 22. #LLCSeries Q A // Panelists Janelle Johnson Senior Director of Customer MarkePng Act-‐On So=ware, Inc. MODERATOR: Carol Krol Editor-‐in-‐Chief, Demand Gen Report @janelle_johnson
- 23. #LLCSeries Thanks for aending this webinar! www3.demandgenreport.com/lls15 NEXT SESSION: