Access the full event here: https://event.on24.com/wcc/r/1969964/0890BB22D5589F703F7A599DC4544830
In a world where there is so much digital noise, only the bes t marketing campaigns truly stand out. And the best campaigns are the ones that put the audience first.
Join ON24’s Senior Director of Brand and Communications Tessa Bornstein and Heinz Marketing's President Matt Heinz for an examination of how to deliver campaigns on your audiences’ terms, what content your audience actually wants (and won’t abandon, block or delete) and how to maximize the engagement, and actionable data, you gain from every touchpoint. You’ll learn:
• Results from the latest studies on B2B content preferences;
• How innovative brands are creating content and nurture streams that break through the noise; and
• Ways to turn content engagement into action to determine the next step and optimize future campaigns.
1. #COSeries
Welcome – We’ll Be Starting at 2:00 PM (ET)
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required. Please ensure that your speakers are turned on.
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• This webcast will be recorded, and you will receive a link to the on-demand version via email
• Stay tuned for Q&A at the end. Please use the Q&A widget to ask your questions at any time
• Please download today’s available resources by clicking on each item in the Resource List
Thank You for Joining Us
3. #COSeries
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Demand Gen Report: @DG_Report
Brian Anderson: @BranderSays
ON24: @ON24
Matt Heinz: @HeinzMarketing
4. #COSeries
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5. #COSeries
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33. #COSeries
Q&A // Panelists
MODERATOR:
Brian Anderson
News Editor
Demand Gen Report
Tessa Barron
Sr. Director of Brand
& Communications
ON24
@ON24
Matt Heinz
President
Heinz Marketing
@HeinzMarketing
35. #COSeries
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A Marketer’s Guide to #SelfCare Using Conversational AI
http://webinars.demandgenreport.com/campaign-optimization-series/2019/
April 23rd
3:00 PM Eastern