Speaker: -Jodie Fox, Co-founder & Chief Creative Officer, Shoes Of Prey

1. #RIC16
Creating
Operational
Effeciencies And
Digital
Transformation
At
Shoes
Of
Prey
Jodie
Fox,
Co-­‐founder
&
Chief
Creative
Officer,
Shoes
Of
Prey

3. W E W A N T T O G I V E
C U S T O M E R S
W H A T T H E Y W A N T ,
W H E N T H E Y W A N T I T.

19. F O U N D E R S

21. W H Y C U S T O M I Z E ?
The consumer need has shifted from not only wanting convenient access to products and
services, but to be able to easily find exactly what they want, when they want it.
So where did this consumer need come from?
I C A N ’ T F I N D
A N Y T H I N G
I L I K E
I W I S H I T C A M E I N
A N O T H E R C O L O U R
I T D O E S N ’ T R E A L L Y
F I T P R O P E R L Y
T H E Y D O N ’ T H A V E
M Y S I Z E
E V E R Y O N E I S
W E A R I N G
T H E S A M E T H I N G
I ’ L L J U S T B U Y
I T F O R T H E
S E A S O N A N D
T H R O W I T A W A Y
I U S E D T O H A V E
O N E I L O V E D , B U T
T H E C O M P A N Y
D O E S N ’ T M A K E I T
A N Y M O R E
I H A T E
S H O P P I N G

22. P A S T
Custom and Local
R E C E N T P A S T
Industrial Revolution
T O D A Y
Mass production
I need a new pair of shoes
- I’ll go and see the
cobbler
T H E W A Y W E M A D E
I wish I could buy more
shoes more quickly - But
I can only buy shoes from
a cobbler. That takes too
long
I need a new pair of
shoes - I’ll go to
the store

23. W H A T W E N E E D T O D A Y
I wish I could buy shoes I
like that fit well - But I
can only buy what’s on
the shelf
T O M O R R O W
Mass Customisation

24. P A S T
Custom and Local
R E C E N T P A S T
Industrial Revolution
T O D A Y
Mass production
I need a new pair of shoes
- I’ll go and see the
cobbler
I wish I could buy more
shoes more quickly - But
I can only buy shoes from
a cobbler. That takes too
long
I need a new pair of
shoes - I’ll go to
the store
M A S S C U S T O M I Z A T I O N
T A K E S T H E B E S T
C U S T O M Q U A L I T Y M A S S

25. T O G I V E Y O U W H A T Y O U W A N T, W
H E N Y O U W A N T I T.

26. O P E R A T I O N A L
C H A L L E N G E S
T E C H N O L O G Y
M A N U F A C T U R I N G
S H I P P I N G
P A Y M E N T S
C U S T O M E R S E R V I C E
R E T U R N S
Q U A L I T Y A S S U R A N C E

29. The consumer desire will continue to evolve.
To meet it, we have to observe the friction points and figure out which ones are critical to solve first.
L O O K I N G F O R W A R D

33. @S H O E S O F P R E Y
@ J O D I E F O X
@ J O D I E A N N E F O X
youtube.com/jodiefox

34. #RIC16