Access the full event here: https://event.on24.com/wcc/r/1953003/C656B5F38252C9F3346B297AAA6E200D "Join Retail TouchPoints Senior Editor Glenn Taylor for an impactful panel discussion on how GNC, Under Armour and Aldo are leveraging transactional data to create a more personalized post-sale experience that engages customers and incentivizes them to return. Discover how these brands are transforming standard transactional touch points into highly personalized marketing channels that drive loyalty and revenue. This webcast will provide exclusive insights into how your brand can: * Better leverage your transactional data and touch points; * Improve post-sale personalization; * Generate more revenue from your best customers; and * Improve in-store loyalty and bounce back coupon revenues"

1. #CCS19
How GNC, Under Armour & Aldo
Leverage Personalization To Reshape
The Post-Sale Experience
SPONSORED BY:

2. #CCS19
Follow this event on LinkedIn & Twitter
#CCS19
Retail Touchpoints: @RTouchPoints
Glenn Taylor: @GlennJTaylor
flexEngage: @flexEngage
GNC: @GNCLiveWell
Under Armour: @UnderArmour
ALDO: @Aldo_Shoes

3. #CCS19
About Retail TouchPoints
 Launched in 2007
 Over 45,000 retail subscribers
 To provide executives with relevant,
insightful content across a variety of
digital medium
Sign up for our weekly newsletter:
www.retailtouchpoints.com/subscribe

4. #CCS19 Prize Pack: Register & Attend to Win
Earn 1 automatic entry when you register
and a second entry when you attend live.
Register For & Attend #CCS19 Webinars
For the Best Chance to Win!
• Free Pass to #RIC19 in NYC May 6th-8th – 1 Winner Per Day
• Apple AirPods – 1 Winner
• $10 Starbucks Gift Cards – 1 Winner Per Session

5. #CCS19
Questions, Tweets & Resources
Submit your
questions here
Download
today’s
resources
Join the
conversation
#CCS19

6. #CCS19
Panelists
MODERATOR:
Glenn Taylor
Senior Editor Editor
Retail TouchPoints
Sandra Martineau
Director of Loyalty & CRM
ALDO
Jennifer Biefel
Director of Customer
Marketing & Loyalty
GNC
Brent Ott
Sr. Manager Global
Store Experience
UNDER ARMOUR
Tomas Diaz
Founder & CEO
FLEXENGAGE

7. Snapshots
Leading Health +
Wellness Brand
Founded 1935 in
Pittsburgh
~ 8,500 Locations
Worldwide
Leading Innovator of
Performance Athletic
Gear
Founded in 1996 in
Washington DC
Brand Recognized +
Sold Worldwide
Leading Innovator of
Personalized
Transactional
Communications
Founded in 2012 in
Orlando
Used by 50+ Global
Brands
Leading Fashion
Retailer of Footwear
+ Accessories
Founded in 1972 in
Montreal
3,000+ Locations
Worldwide

8. Personalized Shopper Communications
IN-STORE
WEBSITE
SOCIAL
MEDIA
EMAIL
TRANSACTIONAL
MESSAGES IN-STORE
WEBSITE
SOCIAL MEDIA
EMAIL

10. POLL QUESTION

12. POLL QUESTION

13. ● 3 Million New Email Addresses
Acquired in 1 Year
● Increased Email Capture Rate from
20% to 60%
ALDO RESULTS

14. ● 10X Lift for Targeted Paid Loyalty
Program Upsell
● Over 10% of Purchasers Engage with
Auto-Delivery
● 7% of Sales from Upsell Products
GNC RESULTS

15. ● Brand-Right
● Delivered to the Shopper’s Pocket in
Less than 60 Seconds
UNDER ARMOUR RESULTS

16. POLL QUESTION

18. What’s Next for GNC?

19. What if every transactional touchpoint was
personalized to engage shoppers?
flexengage.com

20. APPENDIX

21. Engaging or Boring?

22. Post-Sale Engagement Opportunity
UP TO
70%
Open Rates
AVERAGE
15%
Click-Through
2-4x
Times Viewed

23. #CCS19
Q&A // Panelists
MODERATOR:
Glenn Taylor
Senior Editor Editor
Retail TouchPoints
Sandra Martineau
Director of Loyalty & CRM
ALDO
Jennifer Biefel
Director of Customer
Marketing & Loyalty
GNC
Brent Ott
Sr. Manager Global
Store Experience
UNDER ARMOUR
Tomas Diaz
Founder & CEO
FLEXENGAGE

24. #CCS19

25. #CCS19
Thanks for attending
Catch up on all of the #CCS19 here:
http://webinars.retailtouchpoints.com/connected-consumer-series/2019/