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How GNC, Under Armour & Aldo Leverage Personalization To Reshape The Post-Sale Experience

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Access the full event here: https://event.on24.com/wcc/r/1953003/C656B5F38252C9F3346B297AAA6E200D

"Join Retail TouchPoints Senior Editor Glenn Taylor for an impactful panel discussion on how GNC, Under Armour and Aldo are leveraging transactional data to create a more personalized post-sale experience that engages customers and incentivizes them to return. Discover how these brands are transforming standard transactional touch points into highly personalized marketing channels that drive loyalty and revenue.

This webcast will provide exclusive insights into how your brand can:

* Better leverage your transactional data and touch points;
* Improve post-sale personalization;
* Generate more revenue from your best customers; and
* Improve in-store loyalty and bounce back coupon revenues"

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How GNC, Under Armour & Aldo Leverage Personalization To Reshape The Post-Sale Experience

  1. 1. #CCS19 How GNC, Under Armour & Aldo Leverage Personalization To Reshape The Post-Sale Experience SPONSORED BY:
  2. 2. #CCS19 Follow this event on LinkedIn & Twitter #CCS19 Retail Touchpoints: @RTouchPoints Glenn Taylor: @GlennJTaylor flexEngage: @flexEngage GNC: @GNCLiveWell Under Armour: @UnderArmour ALDO: @Aldo_Shoes
  3. 3. #CCS19 About Retail TouchPoints  Launched in 2007  Over 45,000 retail subscribers  To provide executives with relevant, insightful content across a variety of digital medium Sign up for our weekly newsletter: www.retailtouchpoints.com/subscribe
  4. 4. #CCS19 Prize Pack: Register & Attend to Win Earn 1 automatic entry when you register and a second entry when you attend live. Register For & Attend #CCS19 Webinars For the Best Chance to Win! • Free Pass to #RIC19 in NYC May 6th-8th – 1 Winner Per Day • Apple AirPods – 1 Winner • $10 Starbucks Gift Cards – 1 Winner Per Session
  5. 5. #CCS19 Questions, Tweets & Resources Submit your questions here Download today’s resources Join the conversation #CCS19
  6. 6. #CCS19 Panelists MODERATOR: Glenn Taylor Senior Editor Editor Retail TouchPoints Sandra Martineau Director of Loyalty & CRM ALDO Jennifer Biefel Director of Customer Marketing & Loyalty GNC Brent Ott Sr. Manager Global Store Experience UNDER ARMOUR Tomas Diaz Founder & CEO FLEXENGAGE
  7. 7. Snapshots Leading Health + Wellness Brand Founded 1935 in Pittsburgh ~ 8,500 Locations Worldwide Leading Innovator of Performance Athletic Gear Founded in 1996 in Washington DC Brand Recognized + Sold Worldwide Leading Innovator of Personalized Transactional Communications Founded in 2012 in Orlando Used by 50+ Global Brands Leading Fashion Retailer of Footwear + Accessories Founded in 1972 in Montreal 3,000+ Locations Worldwide
  8. 8. Personalized Shopper Communications IN-STORE WEBSITE SOCIAL MEDIA EMAIL TRANSACTIONAL MESSAGES IN-STORE WEBSITE SOCIAL MEDIA EMAIL
  9. 9. POLL QUESTION
  10. 10. POLL QUESTION
  11. 11. ● 3 Million New Email Addresses Acquired in 1 Year ● Increased Email Capture Rate from 20% to 60% ALDO RESULTS
  12. 12. ● 10X Lift for Targeted Paid Loyalty Program Upsell ● Over 10% of Purchasers Engage with Auto-Delivery ● 7% of Sales from Upsell Products GNC RESULTS
  13. 13. ● Brand-Right ● Delivered to the Shopper’s Pocket in Less than 60 Seconds UNDER ARMOUR RESULTS
  14. 14. POLL QUESTION
  15. 15. What’s Next for GNC?
  16. 16. What if every transactional touchpoint was personalized to engage shoppers? flexengage.com
  17. 17. APPENDIX
  18. 18. Engaging or Boring?
  19. 19. Post-Sale Engagement Opportunity UP TO 70% Open Rates AVERAGE 15% Click-Through 2-4x Times Viewed
  20. 20. #CCS19 Q&A // Panelists MODERATOR: Glenn Taylor Senior Editor Editor Retail TouchPoints Sandra Martineau Director of Loyalty & CRM ALDO Jennifer Biefel Director of Customer Marketing & Loyalty GNC Brent Ott Sr. Manager Global Store Experience UNDER ARMOUR Tomas Diaz Founder & CEO FLEXENGAGE
  21. 21. #CCS19
  22. 22. #CCS19 Thanks for attending Catch up on all of the #CCS19 here: http://webinars.retailtouchpoints.com/connected-consumer-series/2019/

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