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Leveraging Omnichannel Trends for E-Commerce Marketplace Success

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"From Amazon opening physical stores to Facebook opening a marketplace, the retail world is changing. Fast. And consumer behavior is the driving force behind much of that change. Brands and retailers have shifted toward “omnichannel” strategies across the retail landscape to target the increasing number of consumer touchpoints as well as the convergence of channels, business models and customer experiences. But e-commerce marketplaces are still a vital part of this changing landscape.

In this webinar, we’ll talk about recent consumer trends and specifically how brands and retailers can leverage e-commerce marketplaces to capitalize on them.

You’ll learn:
• An overview of omnichannel 2.0: Stores, delivery, mobile and voice
• Why marketplaces fit in well with current omnichannel trends
• Which domestic and international marketplaces you should consider
• How to win on marketplaces through more visibility
• And more"

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Leveraging Omnichannel Trends for E-Commerce Marketplace Success

  1. 1. #CCS19 Leveraging Omnichannel Trends for E-Commerce Marketplace Success SPONSORED BY:
  2. 2. #CCS19 Follow this event on LinkedIn & Twitter #CCS19 Retail Touchpoints: @RTouchPoints Andrew Gaffney: @Agaffney ChannelAdvisor: @ChannelAdvisor Link Walls: @Linkwalls
  3. 3. #CCS19 About Retail TouchPoints  Launched in 2007  Over 45,000 retail subscribers  To provide executives with relevant, insightful content across a variety of digital medium Sign up for our weekly newsletter:
  4. 4. #CCS19 Prize Pack: Register & Attend to Win Earn 1 automatic entry when you register and a second entry when you attend live. Register For & Attend #CCS19 Webinars For the Best Chance to Win! • Free Pass to #RIC19 in NYC May 6th-8th – 1 Winner Per Day • Apple AirPods – 1 Winner • $10 Starbucks Gift Cards – 1 Winner Per Session
  5. 5. #CCS19 Questions, Tweets & Resources Submit your questions here Download today’s resources Join the conversation #CCS19
  6. 6. #CCS19 Panelists Link Walls VP Digital Marketing Strategy ChannelAdvisor Moderator: Andrew Gaffney Executive Editor Retail TouchPoints
  7. 7. Leveraging Omnichannel Trends for E-Commerce Marketplace Success Link Walls, Vice President, Digital Marketing Strategy ChannelAdvisor Copyright 2019 ChannelAdvisor 7
  8. 8. Presenter Slide Copyright 2019 ChannelAdvisor 8
  9. 9. Copyright 2018 ChannelAdvisor 9 Who We Are
  10. 10. Copyright 2019 | ChannelAdvisor ChannelAdvisor provides the industry's most complete solution to help grow your e- commerce business. Retail & Manufacturing Customers Worldwide Global Transactions (2018) 100+ Channels Supported Worldwide
  11. 11. Copyright 2019 ChannelAdvisor 11 Leveraging Omnichannel Trends for E-Commerce Marketplace Success
  12. 12. How we got here… Copyright 2019 ChannelAdvisor 12 RETAILER ONLINE SELLER
  13. 13. Omni-channel 1.0 Copyright 2019 ChannelAdvisor 13
  14. 14. Amazon Flywheel… Copyright 2019 ChannelAdvisor 14 Key tenets: • Price • Selection • Convenience
  15. 15. The Bar is Rising Again Copyright 2019 ChannelAdvisor 15
  16. 16. The Relentless Pursuit of Easier 16Copyright 2019 ChannelAdvisor
  17. 17. What is Omni-channel 2.0? Copyright 2019 ChannelAdvisor 17 STORES DELIVERY MOBILE VOICE
  18. 18. Copyright 2019 ChannelAdvisor 18 Marketplace Platforms are at the Intersection of Omni-Channel 2.0
  19. 19. The Opportunity Copyright 2019 | ChannelAdvisor $330 B sold on U.S. marketplaces to U.S. customers Source: Internet Retailer Top 100 Online Marketplaces
  20. 20. The Opportunity Copyright 2019 | ChannelAdvisor 52% of units sold on Amazon were from 3rd party sellers Source:, Q4 2018
  21. 21. Mobile Continues to Grow Copyright 2019 ChannelAdvisor 21 Source: Google
  22. 22. Smartphones: Most Valuable Real Estate in Retail 22Source: comScoreCopyright 2019 ChannelAdvisor
  23. 23. Mobile Shopping on Marketplaces • Continue to believe that mobile “narrows the options” for consumers to a small number of popular apps • Amazon reported “70% more customers worldwide” shopped on the Amazon app Copyright 2019 ChannelAdvisor 23 Source: Amazon
  24. 24. Copyright 2019 | ChannelAdvisor Over 350 million products for sale
  25. 25. Marketplaces Enable One Stop Shopping • Universal cart enables multi- retailer shopping seamlessly Copyright 2019 ChannelAdvisor 25
  26. 26. Delivery Copyright 2019 ChannelAdvisor 26
  27. 27. Landscape: The Empowered Consumer Copyright 2019 ChannelAdvisor 27 The “Prime” effect has created an expectation of free 2-day shipping. Percentage of consumers who expect to receive goods within 2 days Percentage of consumers willing to pay for 2-day shipping Source: PwC, Global Insights Survey 2018 62% 11%
  28. 28. Amazon Logistics Enabling Fast and Free Shipping 28Copyright 2019 ChannelAdvisor
  29. 29. Many Delivery Models Emerging Copyright 2019 ChannelAdvisor 29
  30. 30. Making the Strategic Choice: Why do you want to expand? Copyright 2019 ChannelAdvisor 30 Expansion Brand Protection Increase Audience Increase GMV Liquidate Stock
  31. 31. Making the Strategic Choice: Where is the demand? Copyright 2019 ChannelAdvisor 31 You Competing Sellers
  32. 32. Planning for Growth: Order Management & Fulfillment Copyright 2019 ChannelAdvisor 32 • Prepare for increased order volume to warehouse • Order Management System development • Understand marketplace fulfillment and return policy requirements
  33. 33. Summary Copyright 2019 ChannelAdvisor 33
  34. 34. ✓ Consumer trends driving omni-channel significantly overlap with Marketplaces ✓ Selection, delivery and mobile presence all strong on marketplaces ✓ Diversified marketplace strategy is key ✓ It’s important to identify which marketplaces make the most sense for your business and products ✓ Plan in order to successfully execute Copyright 2019 ChannelAdvisor 34 Key Takeaways
  35. 35. Thank you! Copyright 2019 ChannelAdvisor 35 Link Walls, VP Digital Marketing Strategy @linkwalls
  36. 36. #CCS19 Q&A // Panelists Link Walls VP Digital Marketing Strategy ChannelAdvisor Moderator: Andrew Gaffney Executive Editor Retail TouchPoints
  37. 37. #CCS19
  38. 38. #CCS19 Thanks for attending Catch up on all of the #CCS19 here: