Value Proposition canvas- Customer needs and pains
Payment Disruption
1. #RIC16
Payment
Update:
Gaining
New
ROI
From
Chip
Cards
Erica
Shea,
Partner,
Kurt
Salmon
Vibhav Prasad,
SVP,
Innovation,
Global
Acceptance
&
Merchant
Products,
Mastercard
Moderator:
Adam
Blair,
Executive
Editor,
Retail
TouchPoints
2. #RIC16
§ 1.2
million
U.S.
merchant
locations
now
allow
the
use
of
chip
cards
§ 67%
of
branded
MasterCards now
have
chips,
a
51%
increase
since
the
Oct.
1,
2015
liability
shift
§ 2
billion
smart
payment
cards
shipped
in
2015,
a
34%
increase over
2014
§ In
the
U.S.,
570
million
smart
cards
shipped
in
2015,
a
two-‐fold
increase over
2014
EMV
Shift:
The
Best
of
Times?
3. #RIC16
§ As
EMV
has
tightened
up
POS
security,
online
fraud
has
risen
by
11%
§ In
other
markets,
online
fraud
increased
by
80%
to
100%
in
the
first
3
years following
EMV
adoption
§ Confusion,
miscommunication
and
slower
checkouts
at
physical
points
of
sale,
souring
merchants
and
consumers
on
EMV’s
benefits.
EMV
Shift:
The
Worst
of
Times?
4. #RIC16
Payment
Update:
Gaining
New
ROI
From
Chip
Cards
Vib Prasad,
SVP,
Innovation,
Global
Acceptance
&
Merchant
Products,
Mastercard
6. #RIC16
§ Internet
Usage1
§ 3.2
Bn Internet
users
in
2015
§ 7
fold
increase
from
2000
to
2015:
from
6.5%
to
43%
of
the
global
population
§ Proliferation
of
Devices2
§ From
15
Bn connected
devices
today
to
50
Bn by
2020
Consumer
connectivity
is
on
the
rise
1. International
Telecommunications
Union,
May
2015
2. Cisco
&
DHL
-‐ Internet
of
Things
in
Logistics,
2015
Source:
Cisco
Visual
Networking
Index:
Global
Mobile
Data
Traffic
Forecast
Update,
2015–2020
One
Exabyte
=
one
billion
gigabytes
Global
Mobile
Data
Traffic
2015
to
2020