Barry Beck, founder and COO of Bluemercury, discusses the company's origins and growth. He founded Bluemercury in 1999 as a neighborhood beauty store focused on providing expert advice through a team of beauty consultants. Since then, Bluemercury has grown rapidly through additional store openings and an acquisition by Macy's, becoming a leading beauty retailer with over 130 stores across the US. Beck emphasizes the importance of innovation to Bluemercury's continued success, including developing new beauty products, leveraging emerging technologies, and adapting to changes in consumer shopping behaviors.