This document summarizes the top 3 ways for retailers to better connect with mobile shoppers. It discusses how consumers expect a consistent shopping experience across devices and only 31% of retailers consider themselves truly omnichannel integrated. The top ways are to provide a responsive design that works across all devices, maintain consistent content and messaging, and offer features like in-store pickup that provide convenience. It also provides examples from Jelly Belly Candy Company on how they improved their mobile experience using the Mozu commerce platform.

1. #CCS15
Top
3
Ways
To
Be1er
Connect
With
Mobile
Shoppers

2. Welcome
Webinar
A1endees

3. #CCS15
Follow
this
Webinar
on
Twi1er!
#CCS15
Mozu: @MozuCommerce
Retail TouchPoints: @RTouchPoints
@ConnectConsumer

4. #CCS15
About
Retail
TouchPoints
ü Launched in 2007
ü Over 30,000 subscribers
ü To provide executives with
relevant, insightful content across
a variety of digital medium

5. #CCS15
Panelists
Debbie Hauss
Editor-In-Chief
Retail TouchPoints
Brandon Finch
Director of eBusiness
Jelly Belly Candy Company
Suzy Meriwether
Director of Product Marketing
Mozu

6. Top 3 Ways to Better Connect
with Mobile Shoppers

7. Overview and Agenda
• 85% of today’s consumers expect a seamless mobile experience. They want access to consistent product
information whether on the go or in the store
• 39% of consumers use their mobile device to make online purchases, and 51% use their mobile device to
check in-store availability
• Only 31% of retailers consider themselves "omnichannel integrated" according to a recent retailer and consumer
study from Mozu

8. The Importance of a Truly Responsive Shopping Experience
ü Shoppers today expect a consistent
shopping experience on all devices:
ü Fast, easy search and streamlined
checkouts
ü Updated inventory, product availability
ü Option for in-store pickup
ü Commerce platforms should make it easy
to provide mobile experiences without
losing design or the customer’s shopping
preferences

9. Consistency Across Devices is Key
ü Consistent shopping across all devices is key
ü Shoppers want the ability to begin shopping on one device and end on another
ü Building, managing and maintaining separate sites for different devices is a thing of the past

10. Streamlined Content Management
MASTER CATALOG

11. Previous Mobile Sites
ü The first mobile site broke, preventing users
from adding to cart or viewing products,
and other content was unavailable
ü Although we found a vendor that provided
the basics, the mobile site was decoupled
from the desktop, and we had to maintain
everything separately
ü In both cases, the consumer experience
suffered because the mobile site didn’t offer
the same information as the desktop

12. JellyBelly.com Home Page
ü Jelly Belly’s current site, hosted by Mozu, is
responsive and fast on both desktop and mobile
ü We now only have to build out one piece of
creative to have it translate seamlessly from
desktop to mobile
ü Customers don’t have to learn a separate
functionality when they switch devices
ü Creates a more streamlined brand experience

13. ü Leverage customer profiles and behavior to create experiences that amaze and engage
ü Personalize the path to purchase with reviews, promotions and discounts
ü Consumers will trade personal information for individual recommendations
Deliver Hyper-Personalized Communications

14. Use Unique Discounts and Promotions
10% Discount FIRST TIME PURCHASER!
Customer receives discount based on specific shopping actions
30% Discount HIGH VALUE CUSTOMER
Customer receives unique discount based on shopping history

15. Responsive On-Site Messaging
ü We currently use a partner that provides
personalized offers based on visitors’
session and click-path behavior
ü In the future, we want to explore further
promotions based on customer
segmentation

16. Providing Convenience for Customers
ü 51% of customers used mobile to check in-store availability and 24% reserved a product for in-
store pick-up
ü Retailers need to be transparent on inventory levels and communicate where customers can
find them in-store
ü Empower sales associates in
stores
to
aid
in
product
discovery
and
decision
making
ü 51% of customers use mobile to check in-store availability and 24% reserve a product for in-store pick-up
ü Retailers need to be transparent on inventory levels and communicate where customers can find them in-
store
ü Retailers should empower sales associates in stores to aid in product discovery and decision making

17. ü Fast and simple checkout pages increase conversion and leave consumers with a great impression
Rethinking the Checkout Page

18. Responsive Store Locator
ü We want to enable customers to
quickly find our products in a nearby
store
ü Our locator is fully responsive and
geo-location enabled

19. Responsive Checkout
ü Our mobile customers are most focused on
fast and convenient purchases
ü They either want to make this purchase on
their smartphone or find a nearby store
ü Our responsive mobile checkout enables
customers to make fast purchases, no
matter their location

20. Confidential and Proprietary Information
EMPOWERED MARKETERS!
• Easy site management and updates
across all devices
• Single admin across marketing,
searchandising and promotions
• Streamlined multi-site, multi-brand
management
INNOVATIVE DEVELOPERS!
• Extensibility with API First Architecture
and familiar tools
• Best-in-breed technologies included
for search, site speed and reporting
• Eliminates the burden of deployment,
security and performance
TRUSTED COMMERCE PARTNER!
• Predictable pricing model based on
usage
• Guaranteed 99.9% uptime and
confidence your data is safe with PCI
L1 certification
• Backed by Volusion’s 15+ years
commerce experience
Mozu: Modern SaaS Commerce Platform

21. Confidential and Proprietary Information
Curious to see how Limitless Commerce can
empower your business?
Let us show you.
Request a consultation at mozu.com

22. #CCS15
Q
&A
//
Panelists
Debbie Hauss
Editor-In-Chief
Retail TouchPoints
Brandon Finch
Director of eBusiness
Jelly Belly Candy Company
Suzy Meriwether
Director of Product Marketing
Mozu

23. #CCS15
Next
Session
www3.retailtouchpoints.com/ccs15