Lessons From The State Of B2B Content Consumption & Demand Report And Real-Wo...
Shifting Shopper Preferences: Analyzing The Latest Data on Cross-Channel Trends
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3. Jim
Bengier
Global Retail Executive
Sterling Commerce an IBM Company
Troy
Brown
Retail Practice Leader
Demandware, Inc.
Debbie
Hauss
Executive Editor
Retail TouchPoints
18. Demandware
Strongly Branded eCommerce Since 2004
Innovated merchant-centered tools to support
strongly branded customer experiences
Relieved IT burden with first SaaS eCommerce
platform with continuous innovation, full customization
and utility-level reliability
Delivered on a shared success business
relationship that builds long-term partnership
Your Brand. Your Consumer. Demandware.
Copyright 2010Demandware, Inc. - Confidential
19. Demandware
Strongly Branded eCommerce Since 2004
Your Brand. Your Consumer. Demandware.
19 Copyright 2010Demandware, Inc. - Confidential
21. Branded Engagement
Brand Strength In Every Consumer Experience
Merchandising Sales
Marketing Brand Values Service
Brand Promise
Branded Engagement
Expresses your brand Delivers relevant Builds an
through every aspect of experiences emotional and
the consumer across rational bond
experience consumer’s between the
need consumer and your
brand
Copyright 2010Demandware, Inc. - Confidential
22. Branded Engagement
Foundational Considerations
• Focus investment at the branded engagement
application level versus expensive integration
and throwaway custom code
• Flexibly integrate merchandising, sales and
service at the business process level, enabling
rapid response to changing consumer demands
• Unified data underpins the lifecycle of browsing,
consideration, purchasing, service
– Customer, product, orders, inventory
Copyright 2010Demandware, Inc. - Confidential
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