More than half of total online retail revenue will come from mobile by 2014, according to the National Retail Federation. In order to maximize the return on mobile, merchants must optimize their mobile sites to offer a personalized experience. Based on a recent survey of retail and CPG executives, retailers identified new product introductions, product availability and pricing as the top goals for mobile personalization strategies.

1. #MobileShopping
The True Experience Of One:
Personalizing The Mobile
Shopping Experience
Presented by Sponsored by
#MobileShopping

2. Welcome Webinar Attendees
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ques)on
here
#MobileShopping

3. Follow This Webinar On Twitter
#MobileShopping
#MobileShopping

4. About Retail TouchPoints
ü Launched in 2007
ü Over 23,000 subscribers
ü To provide executives with relevant,
insightful content across a variety of
digital medium
Free subscription to our weekly newsletter:
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5. Panelists
MODERATOR
Mark Loucks Debbie Hauss
VP of Channel Editor-in-Chief
Development Retail TouchPoints
Certona
#MobileShopping

6. Moving Forward With Mobile
Survey • August 2012
Survey collaboration between Retail TouchPoints and
Certona, with input from the CEO of MadMobile, a leading
mobile platform.
136
14
Retailers and
CPG Suppliers surveyed.
#MobileShopping

7. Respondents Spread Across
A Variety Of Industries:
#MobileShopping

8. With Annual Revenues Running The Gamut:
#MobileShopping

9. Infographic from eTail, October 2012
#MobileShopping

10. #MobileShopping

11. The True Experience of One:
Personalizing the Mobile
Shopping Experience

13. Data- ITU, New York Times, Pew, Wall Street Journal, U.S. Census Bureau
Chart: http://www.technologyreview.com/news/427787/are-smart-phones-spreading-faster-than-any/

14. Five Areas of Focus
1. Strategizing for Mobile Implementation
2. Using Mobile to Personalize the Experience
3. Omni vs. Multichannel
4. Honing in on a Mobile Improvement Strategy
5. Choosing the Right Mobile Platform Partner

15. Strategizing for Mobile
Implementation

16. Throw A Wide Net

18. Leveraging Mobile
to Personalize the
Experience

19. Mobile = Personal + Omnichannel

20. Omni vs. Multichannel

21. Case Study: Traditional Cataloger

22. Case Study: Peapod

23. Avoid Silos

24. Showrooming

25. Honing in on a Mobile
Improvement Strategy

27. Choosing the Right
Mobile Platform Partner

29. Be Realistic
• Look at your resources
• Understand the full effort required

30. Thank You!
For more information contact:
Mark Loucks
VP Channel Development
618.210.0505
mloucks@certona.com

31. Q&A // Submit Your Questions
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ques)on
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32. Q&A
MODERATOR
Mark Loucks Debbie Hauss
VP of Channel Editor-in-Chief
Development Retail TouchPoints
Certona
#MobileShopping

33. Thank You For Attending This Webinar
You can download this Presentation & White Paper at:
http://rtou.ch/mshopping
#MobileShopping