Access the full event here: https://event.on24.com/wcc/r/1988244/943639702BF1FAA5DF8FBF8C427C6F9C "As marketers, we know that audiences are suffering from digital burnout — the fatigue and stress caused by prolonged use of technology. We're struggling, too, constantly working to up-level digital messages that end up being ignored. No matter how relevant or compelling the message is, prospects won't respond because they are getting 200 cold calls and 500 cold emails per week! But did you know that 83% of consumers feel positively about receiving packages? It comes as no surprise then that the response rate for direct mail is more than 30X that of email. But how can this play into a broader ABM strategy? Today’s demand marketers know that simply creating a single experience is not enough; we need to continue to add to the experience via targeted ads, custom landing pages, email outreach, and tangible engagements. Join us for this webinar to hear use cases spotlighting various B2B organizations and how they are winning with outside-the-box multichannel campaigns. You will learn: • How to create campaigns that are multichannel and cross-functional; • What actually needs to happen for marketing and sales to align; and • How to work with your team to come up with outside-the-box campaigns."

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Welcome – We’ll Be Starting at 2:00 PM (ET)
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• Please download today’s available resources by clicking on each item in the Resource List
Thank You for Joining Us

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Thinking Outside The Box:
Why Direct Mail Works In The Digital Age
SPONSORED BY:

3. #COSeries
Follow This Webinar on LinkedIn & Twitter
#COSeries
Demand Gen Report: @DG_Report
Andrew Gaffney: @AGaffney
Sendoso: @SendosoHQ
Kris Rudeegraap: @rudeegraap

4. #COSeries
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Questions, Tweets & Resources
Submit your
questions here
Download
today’s resources
Join the conversation
#COSeries

6. #COSeries
Panelists
Andrew Gaffney
Editorial Director
Demand Gen Report
@AGaffney
Kris Rudeegraap
Co-Founder & CEO
Sendoso
@Rudeegraap

7. #
Adding A Physical Touch
• 67% of marketers either currently using (50%)
or planning to use (17%) direct mail in their
campaigns within the next 12 months.

8. #
Importance Of Having High Touch
Outreach To High Value Accounts
• 56% of marketers said direct mail is an integral
part of their ABM initiatives.

9. SENDING PLATFORM
Thinking Outside The Box
Why Direct Mail Works In The Digital Age

10. 10© 2018 SENDER, INC. |
Our inboxes are overwhelmed.
48% of emails received every day are deleted in just five minutes.

11. 11© 2018 SENDER, INC. |
But our mailboxes are empty.
83% of consumers feel positively about receiving packages.

12. 12© 2018 SENDER, INC. |
Which is why we respond to physical mail.
Direct mail has 30x the response rate of email.

13. 13© 2018 SENDER, INC. |
New Category of Software: Sending Platform
An integrated cloud solution that
fuses automation with logistics so
companies can easily source, store,
ship, and measure ROI for anything
they ever need to send.

14. 14© 2018 SENDER, INC. |
Rethinking Direct Mail
Digital Physical Perishable Amazon

15. 15© 2018 SENDER, INC. |
The Sweetest Swag Experience
Shareable perishables
Clean, compact packing
Your logo on anything

16. 16© 2018 SENDER, INC. |
Brand. Not Spam.
Metallic bubble mailer
Relevant messaging
Unique & engaging experience

17. 17© 2018 SENDER, INC. |
The Irresistible Event Invite
Eye-catching box
Printed event tickets
Relevant complimentary items
Crinkle paper finishing for texture

18. 18© 2018 SENDER, INC. |
The Perfect Prospect Intro
Fun handwritten note
Hyper-personalized gift from Amazon
Branded postcard

19. 19© 2018 SENDER, INC. |
Negotiation Celebration
Thoughtfully packaged
Tissue paper for better
“unwrapping” experience
Brand exposure

20. 20© 2018 SENDER, INC. |
The Anatomy of a Welcome Kit
Beautifully colored box
with crinkle paper
Personalized,
handwritten note
Branded functional
items
Branded fun items

21. 21© 2018 SENDER, INC. |
Winner of 2018 FlipMyFunnel Award for Best ABM Campaign at Scale
Campaign Spotlight: Uberflip
Uberflip sent 500 kits with an offer for a
year of Netflix if a meeting was accepted
Don’t take it from us…
▪ 60 conversations started
▪ 40 net new opportunities
▪ Over 3000% ROI in pipeline
created
▪ 450% ROI in closed revenue
Pro Tip: Use a coordinated ABM approach
Other tools used:

22. 22© 2018 SENDER, INC. |
65% of consumers say a positive brand experience
is more influential than great advertising.

23. 23© 2018 SENDER, INC. |
“There’s nothing like getting
something fun in the mail to
brighten your day. ”

24. 24© 2018 SENDER, INC. |
“Thank you for making me
feel like a champion.”

25. 25© 2018 SENDER, INC. |
“Successfully got the
team talking.”

26. 26© 2018 SENDER, INC. |
Brand Awareness Demand Gen Prospecting Deal Acceleration NegotiationABM
Strategic Points of Engagement
Procore:
Saw 16% increase in
meeting show rates
during Q4 from coffee
eGifts. Generated
$1.2M in pipeline.
Pendo:
Reported a 5X higher
close rate when
leveraging direct mail
vs. no direct mail
during targeted points
in the sales funnel.
Talkdesk:
Generated $2.3M in
Pipeline by sending out
physical copies of their
first listing in the Gartner
Magic Quadrant.
Uberflip:
Earned 3000% ROI on
pipelinevalue and a 450%
return on closed revenueto
date from their Netflix &
Chill Box ABM Campaign.
Radius:
Saw a 60% response
rate for all packages
sent and generated
$1,000 in pipeline for
every $1 spent.
Post-Sales
Lingo Live
Increased average
deal size by 22% by
engaging multiple
stakeholders and
driving awareness.
LiveRamp
Saw a strong correlation
between higherrenewal
rates and customers
that had been gifted
within 30 days of
signing.

27. #
Integrating Direct Into Engagement

28. @uberflip
Report
download
BOFU
Outside the Inbox:
Multi-Channel Demand Experience

29. #
Adding Efficiency To Direct Mail

30. 30© 2018 SENDER, INC. |
Thank You

31. #COSeries
Q&A // Panelists
Andrew Gaffney
Editorial Director
Demand Gen Report
@AGaffney
Kris Rudeegraap
Co-Founder & CEO
Sendoso
@Rudeegraap

32. #COSeries

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Register for more sessions now thru April 26th
Join Our Next Session: Making A (Content) Marketer: Lock Up
Your Lead Gen With The Right Content Formats
http://webinars.demandgenreport.com/campaign-optimization-series/2019/
April 26th
12:00 PM Eastern