2015 Retail Innovation Conference Mobility Innovation Lab presented by Usablenet

1. #RIC15
Innova&on
Lab:
Mobility
Mobile Marketing Made Easy
Presented by: Carin van Vuuren,
Chief Marketing Officer, Usablenet

2. Users

3. #RIC15
Growth
of
Digital
Content
Consump6on
Online
(2011
–
2015)
394% 1,721% 37%

4. #RIC15
Mobile
Shopping
Growth
Con6nues
12%
16%
Mobile
as
a
percentage
of
online
sales
(average)
Year-­‐over-­‐year
growth
in
mobile
sales
(average
Mobile
as
a
percentage
of
online
traffic
(average)
Tablet
Smartphone
Source
The
State
of
Retailing
Online
2015,
a
Shop.org
study
conducted
by
Forrester
Research
Forrester
Research,
Inc.
Unauthorized
reproduc6on
or
distribu6on
prohibited.
30%
17%
Tablet
Smartphone
87%
52%
Tablet
Smartphone
Base:
41
retailers

5. #RIC15
Users
are
mobile
and
using
mul6ple
devices
5
devices
in
2015
2.4
devices
in
2014
Source:
DigitasLBi
2015
Connected
Commerce

6. #RIC15
Mobile
Behaviors
Emerging
§ of consumers spend more than 2 hours /day on
their mobile devices.
§ of mobile users receive more than 20 promo@onal
emails per week
§ turn push no@fica@ons off when they receive too
many
50%
68%
72%

7. Brands

8. #RIC15
Create
Experiences
Customers
Will
Want
to
Use
Simplify
Complex
Journeys
Provide
Timely
Relevant
Informa&on
Personalize
The
Experience
Empower
Self
Service
Reassure
&
Build
Trust

9. #RIC15
VISUAL
DESIGN
PERSUASIVE
DESIGN
CART
&
CHECKOUT
USABILITY
&
ACCESSIBILITY
Goal:
Make
experience
easy
to
use
and
navigate
Goal:
Simplify,
streamline
and
op6mize
UI
Goal:
Effec6vely
move
the
user
to
make
a
commitment
Goal:
Reduce
fric6on,
encourage
ac6on,
reassure
UX
Fundamentals
on
Mobile

10. #RIC15
Intermix:
Performance
Design
1
1
2
3
4

11. #RIC15
Four
Factors
Ensure
Mobile
Marke6ng
Success
Ease
and
Load
Speed.
CONTEXT
SEAMLESS
PERFORMANCE
RELEVANCE
2
second
delay
in
load
6me
equates
to
8%
jump
in
abandonment
Cross-­‐Screen
Journeys.
25%
of
online
orders
are
picked
up
in
store
Place,
Time
and
Content.
56%
of
shoppers
believe
mobile
should
make
their
shopping
experience
more
enjoyable.
Right
Audience.
Right
Offer.
82%
of
smartphone
users
use
search
when
looking
for
a
product.

12. #RIC15
John
Lewis:
Corporate
and
Product
Campaigns

13. Dressbar:
Full
Mobile
Launch
with
U-­‐Campaign
200K
visits
–
first
2
weeks
60%
return
visitors
.8
%
conversion

14. #RIC15
U-­‐Campaign
Demo

15. #RIC15
1

16. 1
hhp://bit.ly/1Fi1zNY

17. #RIC15
Speed
to
Market:
Create,
update
and
publish
campaigns
quickly
and
easily.
Save
Time
&
Resources:
No
need
for
IT,
developers,
QA
or
technical
support.
No
new
CMS.
Mul6-­‐Screen
Experiences:
Create
and
instantly
preview
pages
for
every
screen;
publish
anywhere
Beher
Engagement:
Get
in
front
of
your
customers
more
olen,
with
beher,
more
interac6ve
promo6ons
that
you
control
fully.
Speed
to
market
Save
Time
&
Resources
Mul6screen
experiences
Improve
Engagement
U-Campaign
U-­‐Campaign:
Mobile
Marke6ng
Made
Easy

18. #RIC15
Ques6ons?