This is a sample of a type of presentation I often put together using forms of new media (in this case a podcast, combined with internet and print exposure) to help build awareness and business for the client and a new revenue stream for my employer.
Falcon Invoice Discounting: Empowering Your Business Growth
"BachCast" presentation
1. Presented to: George Richard, Baldwin-Wallace College Presented from: Geoff Short & Kristen LePore, The Sun News
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3. Goal: To use the 2007 Baldwin-Wallace College Bach Festival as a platform to make a larger audience aware of Baldwin-Wallace College using a powerful mix of the internet and print advertising with The Sun News. “ We will regularly invest our resources to continuously improve our web presence.” Former President Collier's Fall 2005 "State of the College" Address
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6. A podcast is a media file which is distributed over the internet for playback on portable media players and personal computers using popular software applications like iTunes (shown on this page). The use of podcasting as a corporate communication tool has exploded in popularity.
7. Podcasting Goes to College! Northeastern University’s School of Professional and Continuing Studies (SPCS) introduced podcasting last year, according to Christopher Hopey, the school’s vice president and dean. Between 50 and 70 lectures are podcast. The college’s student body, which is mostly comprised of working professionals and students over the age of 25, fostered the need for podcasting, said Hopey. “ They’re traveling for work or have family commitments,” he said. “We think it is the right tool for our students to graduate and do something with their lives.” The Massachusetts Institute of Technology (MIT) began experimenting with videocasting after a school vice president developed a videocast indexing system last year. Source: Podcasting goes to college – Fred O’Connor, IDG News Service Purdue University offers something called BoilerCast, a service that records and uploads lectures at an instructor’s request. At the University of Michigan, students in the dentistry program can have their lectures delivered to their computers or portable devices. The California Institute of Technology’s admissions office has released an 11-minute podcast for prospective students. Instructors at Stanford and Berkeley are podcasting lectures. Source: Podcasting Into the Future, Robb Murray, Mankato Free Press
![[object Object],“ Clearly we have not adequately made the case for why spending four years here is worth the cost to these families. We haven’t convinced them that what we offer will bring long-term personal and professional benefits that two-year institutions cannot provide. And, then, just as importantly, we haven’t convinced them that what we offer at B-W is so powerful and so distinctive in comparison to other four year institutions that it warrants making a decision about where to attend on criteria that go beyond comparing financial aid packages alone.” - from Former B-W President Mark Collier’s Fall 2005 “State of the College” Address](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)