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Digital Strategies York Region Workshop: Part Two
- 1. Part Two: Social & Mobile Goodness!
- 3. What’s industry up to? 84% of social media use is geared towards improving customer service. But …
- 4. Engaging customers with social media equals a 15-30% sales increase?
- 5. “Facebook is far and away the king” "In the last 12 months, how have you supported a charity or cause?"
- 6. Facebook is a player 14% of traffic to fundraising & donation pages comes directly from Facebook.
- 7. “Facebook is far and away the king” "In the last 12 months, how have you supported a charity or cause?" • 14% browsed Facebook on a tablet • 41% browsed Facebook on a smartphone
- 10. Commenting Policy • Acceptable language • UGC usage • Moderation/Monitoring policy
- 11. Different guidelines for different networks.
- 13. How we will moderate you!
- 14. Clearly stated & accessible
- 15. Charity posts call to action on social media Charity asks supporters to share call to actions on social media VS. Supporter response to organization Supporter response to friends or family members
- 21. Questions!
- 22. #Hashtags work across platforms!
- 26. Pinterest beat YouTube, Reddit, Google+, LinkedIn & Myspace combined for referral traffic. 2 million use its Facebook App daily. Fastest-growing social network in the last 12 months
- 27. Better at converting to purchases?
- 30. Creating apps that are integrated with your campaign!
- 35. Twitter engagement techniques • • • • Search by hashtag Set up alerts for event “keywords” Make a Twitter list of influences in the event Make sure Twitter content is included in offline collateral.
- 37. Social Toolkits!
- 40. Social login is exploding!
- 41. Avoid multiple usernames & passwords
- 43. 77% of social media users prefer social login to traditional registration.
- 44. So apparently, 75% of us …
- 45. What’s wrong with 25% of you … ?
- 46. Let’s talk MOBILE …. 18-22% of traffic is from mobile devices… 350% increase in under 2 years...
- 47. Where fundraising trends are headed ... 24% decrease in text-to-donate programs 27% increase in mobile websites
- 48. Two things drive mobile traffic to charity pages Rapid adoption of smartphones & tablets! What we’re doing on smartphones & tablets... (40% of our internet time!)
- 49. Email drives mobile traffic 1 in 4 hits to a website comes from a mobile device!
- 50. “If it’s social, it must be mobile.”
- 51. Mobile Members – Usage Hours
- 52. Mobile donation traffic Mobile visits to donation pages rise to a peak in the evenings.
- 53. TREND: Mobile vs Responsive
- 54. Mobile web
- 55. The rise of responsive design
- 58. “Mobile First”
- 60. Why collect SMS numbers in your database? Text WARHOL to 69866 to subscribe!
- 62. 1 in 5 visitors to a mobile-optimized small business site make an immediate call to that business.
- 66. Google GoMo
- 69. Promote posts or try Facebook ads!
- 70. Facebook ads & testimonials “Our research shows people are 68% more likely to purchase something when they see the name of someone they know associated with it.” Rosa Birch, Facebook policy team
- 71. Sponsored Ads & Stories Cost per Click CPC vs Cost per thousand impression CPM Bidding on the same audience
- 74. 193 new 29 new participants participants ROI: 3.2 $55 ROI: 10 $177
- 76. Target online supporters even better!
- 82. SproutSocial
- 84. Use mobile optimized platforms