Durante l’Explore Talks sui “Food Trends 2018” che si è svolto il 12 aprile 2018 presso Spaces Milano, Michele Cadamuro - Head of Design di Electrolux Professional - ha presentato metodi e processi legati ai trend attraverso la storia di un progetto da lui vissuto nei due step temporali dell’innovazione breakthrough e dell’innovazione incrementale.

1. #XT2018
#FoodTrends2018
Michele Cadamuro , Head of Design
•Food Trends 2018
Electrolux Professional

2. Electrolux offering
2
Kitchen Laundry ProfessionalHome
care* &
services
Small
Appliances
16% 7% 11%60% 6%
Electrolux is the only appliance manufacturer in the world to offer complete solutions for both consumers and
professional users.

3. Net sales
SEK 7.72 bn
People
2,900
+10,000 service
technicians
Customer Care in
>140
Electrolux Professional in key figures 2017
Sales, geographic distribution
60%
Europe
10%
NA
30%
Other
countries
NA = North America

4. Valloncello
Saint-Vollier
Sursee
Ljungby
Troyes
Aubusson
Shanghai
Rayong
Louisville
Global Operations
Production facility
R&D Laboratory
20 Centers of Excellence

6. Our customers in the Hospitality Industry
Restaurants Hotels Bars & Cafés Supermarkets
Care
Business, Transport &
Industry
Commercial laundries Self-service laundries

7. DESIGN
Philosophy and principles

8. The role of design is changing

9. is our way of creating meaningful experiences
Human Touch
We call it

10. Group Design Philosophy
What we do
How we do: Design process and principles
1. BE RELEVANT
Return to the context of home, or work, and the
reality of life in relation to the surrounding products
2. DESIGN WITH EMPATHY
Seek to understand the needs, behaviors & desires of
our users, balancing the real me vs. ideal me
3. DESIGN QUALITY
Ensure usefulness functionally, psychologically and
aesthetically, through APPEAL, FFF (fit, feel & finish)
and USABILITY
4. REDUCE & BE CLEAR
Search for simplicity and clarity from idea to solution.
Simplicity is about subtracting the obvious and
adding the meaningful
5. CARE FOR THE DETAILS
Details do not make a product better if the big idea is not
clear, but they can create magic if everything else is
6. DESIGN FOR TOMORROW
Keep the eye at the horizon when designing for today.
Design with care and responsibility for the planet and the
people of the future, starting today.
7. TELL STORIES
Design is embodiment of human behavior. Bring these
stories to life in an engaging way!
Meaningful experiences
insights
content

11. DESIGN
Case studies

12. 12
SpeeDelight

13. The product development story.....

14. 14
How to create value Innovation?
High speed grill

15. 15
Trend Lifestyle
• People start to look for speed and
quality at same time
• Food service provider starts to
differentiate their menu
Why should I accept a
sandwich cold inside and
burned outside?
I have different type of bread
and different ingredients that
requires dedicated cooking
programsI cannot wait minutes for a
sandwich
My operators turn over
is a problem

16. 16
Many different
stakeholders
High speed grill

17. 17
How to create value Innovation?
High speed grill
A breakthrough innovation
17
A unique machine that combining IR+MW can in
1 step process make Panini, Sandwiches, Rolls
hot inside and crispy+marked outside
PROJECT IDEATARGETS
Vs. the current equivalent on the market (Standard or IR Panini
Grill plus Microwave Oven) (two or more steps)
Reduce cooking times by 50%
Reduce the steps in the process (from 2 or more to 1)
Increase the quality

18. High speed grill

19. The second generation
How to re-innovate?

20. Incremental innovation
- Rise level of expectation on fast food
- Healthification of fast food
- increased focus on health and well-being
- Increase complexity of menu and flexibility
- Increase expectation of interaction with the
machines

22. People Focus Approach
User Flow
process observation
Cross functional Pain Points & Opportunities evaluation
Product improvements roadmap
process visualisation

23. HSG – concept study
Approach 2_sketches

24. 24
Ergonomics&Usability
• clear and visible main switch
• hidden and accessible usb port
• easy to clean/dismount ventilation griddle
• automatic opening and no movement handle
• fiberglass reinforced nylon plastic

25. Final Design

26. 26
UI - Hardware
4,3 inch TFT color
display
+
3mm protective
polycarbonate
polyester foil
(s.steel finishing)
backlighted buttons for
cicle/menu/option selection

27. 27
Connectivity Dedicated app
Hub status Statistics
Appliance status Cycle settings

28. 28

29. GRAZIE
PARTNERS
#XT2018
#FoodTrends2018
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