George Brands Marketing Systems provides marketing consulting services to help companies develop strategic marketing programs. They take time to understand each client's business and objectives to build customized programs that give clients a competitive advantage. Their approach focuses on collaborating with internal teams to generate excitement and motivate carrying out objectives for long-term success. George Brands emphasizes developing marketing as a business strategy rather than just advertisements, with every tactic having measurable goals and all efforts being tracked.

1. iaL 1
SoC ia 10
Med vived o
n:
i sur
Social Media Survival Guide B e P r e Pa r e d
Business beware! Social media
is now luring at every corner. Social Media is the next evolution in relevant and useful marketing approach
Tweets, Friend requests, Blog new media marketing combining two of to the evolving world of social media.
post. Your boss, your customer, online’s most powerful tools. Content and Companies that build conversations,
your next door neighbor’s kid are community. Where the content is being understand why they are using the media
all telling you, “embrace social created with conversations between tools, responsibly follow up, measure
consumers and brands. Marketers have results and be true to their personalities.
media or peril.” and now it’s up to
strived to create this simple but magical
you and you alone. What do you
do? The George Survival guide
relationship for years, starting with forums, C o m m u n iC at i o n
email lists and the typical corporate
provides models for developing
web site. Brand marketers have been
ti p s
a consistent strategic approach
dreaming about discovering mediums this
to social media marketing. The impactful and inexpensive since the first • Provide relevant and useful
survival guide provides a social cave drawing of the wheel. information to your audience
media road map, an initial
• Listen and respond
overview of social media networks The new explosive growth of social
and useful resource guides. networking is related to a change in • Be authentic and real
consumer’s expectations to have an
• Create a quarterly
Yet web2.0 is a place worlds away experience with your brand not a one-way
communication calendar
from that to which most of us are relationship. Go beyond the traditional one-
way communication of an advertisement
accustomed, and is governed by
it’s own physical laws that can not
telling an audience about your features Survi vaL G u i d e
be ignored. You are responsible
and benefits. Consumers are now directly ro ad M a P
engaging in relationships with brands to
for your own survival. remember
become part of the story. Becoming loyal Before you jump beak first and become
George Brands is your essential purchasers of the companies that engage a twittermaniac, with a tweet here, a
marketing companion. and armed in a real conversation about needs. As tweet there, everywhere a tweet tweet;,
with the power of fundamental a culture, we have out grown the typical approach social media with your business
marketing mixed with out of the branding advertisement that started with hat tightly secured to your entrepreneurial
box creative thought, you will the Marlboro man print ads after WWII. head and build a mini-marketing plan.
survive. You will flourish. (but we Lifestyles and brands have merged. Asking along the way, “For what job has
still need you to sign the attached this been designed to do?” and “How do I
waiver) And this is good news for companies that convert this activity into leads that become
decide to develop a consistent, thoughtful, future business?”

2. ST e P oNe GoaL MeaSureMeNT
Define Your Single Goal and
Measurement:
This single goal can be simple, it can be
complex, but it needs to be known and
measured for your success. This one goal
method was the cornerstone of the Obama
campaign, arguable the most successful
social media campaign ever launched.
The goal - “Create an opportunity for a
person to do one thing”
Once you have your goal, define ways
to measure success. (leads, calls,
downloaded swatches, etc..)
(See Goal/Measurement chart to right.)
S T e P T Wo WHY HoW FoLLoW uP
Your Brand Promise
involvement Start a conversation
What is it that your company promises to
do better than anyone else in your space.
This will guide your conversations and
allow you to be authentic. When you find
yourself asking, “What do I talk about
today” Go back to your brand promise.
The answer is always right there. CHeCKL i S T
interaction Become useful
S Te P T Hree
Actionable Engagement
If you do nothing else before you start your
social media campaign, take a moment
and complete this grid. These are magic
marketing steps taken from the brightest
influence Become an authority,
of the bright. (Intel’s Direct of Social
share knowledge
Media, Kelly Feller, Ascentiums Creative
Director, James Rice and Consulting
Guru, Richard Rosen)
(See Why, How, Followup chart to right).
ST e P Four: action Convert to a customer
Activate Your Tools
You have your survival road map. Now
is the time to brave the social media
world. Pick your networks and start
your conversations.

3. TWiTTer
WHaT To do: TiPS: TWiTTer reSourCeS:
Drive Promotions Be obvious in your bio www.tweetfollw.com
Create influence Be clear in your posts www.mashup.com
Drive Traffic to website Build a calendar and schedule
Announce breaking news your tweets
Respond to you @requests
Be generous and RT often
Check for messages
directed at you
direct Messages – Your online bio-
private messages sent You have 180 characters.
directly to you. Have to Be concise and engaging
be a follower
Your update window –
type up to 140 character
updates includes web links
CHeCKL i S T
You can update twitter
with text messages
Your timeline –
iaL
updates from users
SoC ia 101
Med 3
you follow
e
Pa G

4. FaCeBooK
WHaT To do: TiPS: reSourCe LiNKS:
Build A Fan Page Celebration over selling Insidefacebook.com
Engagement Ads Your fans are your friends Mashup.com
Groups Provide inside information and Allfacebook.com
Get instant feedback and surveys opportunity
Have a conversation
Include video and photos
Your update window -
Create the conversation
Your profile/fan badge- and share knowledge.
Hint: keep the badge
under 176 pixels wide Highly targeted
behavioral ads
CHeCKL i S T
Company description
iaL
SoC ia 101
Med 4
e
Pa G

5. LiNKediN
WHaT To do: tips: reSourCeS:
Develop a personal profile page Build business networking Blog.linkedin.com
Develop a company profile page. Increase credibility through recom- Linkedintelligence.com
(In Beta stage) mendations and answer ratings Search.techrepublic.com
Join like business groups Increases your Google position
Answer questions and post questions
Ask survey questions for product/
company feedback
Your company profile
Searchable tags and
here and on your
categories
personal page
CHeCKL i S T
Mini-blog updating news
Your network and about your company
recommendations
iaL
SoC ia 101
Med 5
e
Pa G

6. SurvivaL Guide’S diGiTaL iq
aGGreGaTioN: Gathering information from multiple makes that information readable by lots of different kinds of
web sites, typically via RSS. Aggregation lets web sites software. Many blogs and web sites feature RSS feeds: a
remix the information from multiple web sites, for example by constantly updated version of the site’s latest content, in a form
republishing all the news related to a particular keyword. that can be read by a newsreader or aggregator.
BLoG: Originally short for “weblog”, a blog is just a web page SoCiaL BooKMarKiNG: The collaborative
that contains entries in reverse chronological order, with the equivalent of storing favorites or bookmarks within a web
most recent entry on top. But blogging has taken off because browser, social bookmarking services (like del.icio.us or
the explosion in blogging software and services -- like Blogger, Furl) let people store their favorite web sites online. Social
TypePad and WordPress -- has turned blogging into one of bookmarking services also let people share their favorite web
the easiest ways for people to maintain a constantly updated sites with other people, making them a great way to discover
web presence. In addition to the classic text blog, we now new sites or colleagues who share your interests.
have photo blogs (consisting of uploaded photos), audio blogs
(a.k.a. “podcasts”) and video blogs (which consist of regularly SoCiaL NeTWorKiNG: Social networking sites
uploaded video files). help people discover new friends or colleagues by illuminating
shared interests, related skills, or a common geographic
BLoGroLL: A list of recommended sites that appears in location. Leading examples include Facebook, LinkedIn, You
the sidebar of a blog. These sites are typically sites that are Tube and Twitter.
either on similar topics, sites that the blogger reads regularly,
or sites that belong to the blogger’s friends or colleagues. The TaGS: Keywords that describe the content of a web site,
term “blogroll” also evokes the concept of political logrolling bookmark, photo or blog post. You can assign multiple tags
(when legislators promise to vote for one another’s pet bills) to the same online resource, and different people can assign
-- which is not unlike bloggers’ habit of reciprocating links by different tags to the same resource. Tag-enabled web
posting links to blogs that link back to their own blogs. services include social bookmarking sites (like del.icio.us),
photo sharing sites (like Flickr) and blog tracking sites (like
NeWSreader: A newsreader gathers the news from Technorati). Tags provide a useful way of organizing, retrieving
multiple blogs or news sites via RSS (see below), allowing and discovering information.
readers to access all their news from a single web site or
program. Online newsreaders (like Bloglines, Pluck, or WiKi: A collaboratively edited web page. The best known
Newsgator) are web sites that let you read RSS feeds from example is wikipedia, an encyclopedia that anyone in the world
within your web browser. Desktop newsreaders download the can help to write or update. Wikis are frequently used to allow
news to your computer, and let you read your news inside a people to write a document together, or to share reference
dedicated software program. material that lets colleagues or even members of the public
contribute content.
PodCaST: An audio blog, typically updated weekly or daily.
You don’t have to have an ipod to listen to a podcast; although
you can download podcasts to an ipod, you can also listen to
iaL
podcasts on a desktop computer, or many other mp3 players. SoC ia 101
Med 6
e
Rss: A format for storing online information in a way that Pa G

7. GeorGe BraNd
MarKeTiNG SYSTeMS
For nearly two decades, George has collaborated with our client companies to make
George’s Marketing marketing matter. We’ve created campaigns that grow organically from the brand’s
rules 1-5: thoughtfully-constructed personality, designed promotions that get customers excited
and launched awareness-generating programs that take a brand’s visibility from zero
-1- to sixty almost overnight.
always keep your brand
We’ve worked with companies large and small, new and established, conservative and
present cutting-edge.
-2- Our consulting starts by taking the time to learn your business and understand your
approach marketing objectives. We use this solid foundation to build a program that gives you a winning
competitive advantage. We believe that collaborating with you and your team creates
from the inside out: first
internal excitement about a marketing program and helps motivate your team members
understand needs, then
to carry out the program’s objectives for long-term success.
offer benefits
-3-
Marketing is a business ryan Wagner
Founder and Chief Marketing Guy
strategy, not an
GeorGe
advertisement
503.519.8850
-4-
ryan@georgebrands.com
www.georgebrands.com
every marketing tactic follow us at www.twitter.com/georgebrands
has a measurable
objective--and all
marketing is measured
-5-
exPeCT reSuLTS!