Más contenido relacionado Bell Heli Expo 2011 Case Study - GES1. Case Study | Bell Helicopter-, Heli-Expo 2011
GES and Bell Helicopter- Soar
Above the Competition
Overview
With a successful business relationship spanning more than 27
years, GES and Bell reached new heights at the 2011 Heli-Expo in
Orlando, Florida. The world’s largest trade show dedicated to the
international helicopter community, Heli-Expo attracts more than
17,000 participants and 600 exhibitors from all around the world.
Debuting two new “ships” to its fleet, Bell asked GES to produce a
spectacular experience to reflect its leadership status in the avia-
tion industry. GES delivered an impeccable turnkey performance
that soared.
ges.com | 800.424.6224
©2011 Global Experience Specialists, Inc. (GES)
2. Case Study | Bell Helicopter-, Heli-Expo 2011
Objectives
• Deliver a spectacular experience to showcase and debut
two new Bell Helicopters, the 407GX and the 407AH.
• Position Bell as the one-stop-shop for commercial aviation.
Solutions
• Designed and delivered a spectacular booth to stage the
two new helicopters along with several other machines.
• Created a premiere event to unveil the new helicopters,
including dramatic reveal, original music score,
atmospheric lighting and special effects, specialty
video and customized scripts for executives.
• Simulated the new cockpit for attendee interaction.
• Showcased Bell Helicopters in action through video displays.
• Organized a VIP reception for 1,200 attendees.
• Targeted pre-show landing pages to various markets to
capture customer information and product preferences.
• Giveaways with the Bell Helicopter brand included eight
water bottle designs focused on target markets, dust cloths,
hotel key cards and a specially created Bell cookie.
• Designed and created print materials, including
brochures and litho sheets that functioned both as
stand alone and integrated marketing tools.
Results
• More than 41 orders taken during the four-
day event with 13 on the first day.
• 70% of invitees attended personalized theater briefings.
• 85% of invitees attended Bell’s customer appreciation event.
• With this show’s success, Bell opted to reprise this
booth operation at the June 2011 Paris Air Show.
ges.com | 800.424.6224
©2011 Global Experience Specialists, Inc. (GES)