GlobalHunt Foundation in association with GMR Varalakshmi Foundation conducted a mutkistakholder capacity building programme “Comprehending True CSR: Achieving Inclusive Business Models” on 28th August, 2014. The objective bwas to provide the overall understanding of CSR from the perspective of law, to understand the important procedure of “What, Why & How” in CSR and most importantly through peer learning engagement. all the participants from diverse multi-stakeholders; Coca-Cola, Hindustan Coca-Cola Beverages Pvt Ltd, Giesecke & Devrient India, SRF Ltd, Xerox, Canon, SJVN, Parijat Chemicals, Biltech Building Elements Ltd, Emergent Ventures, Everst Industries, Charities Aid Foundation, ALP Nishikawa Company Ltd, AWPO, Ministry of Defence etc and extended their key inputs and sharing their experiences

1. A CSR Training Programme
28th
August 2014
chieving Inclusive Business ModelsA

2. About GMR Varalakshmi Foundation
GMR Varalakshmi Foundation (GMRVF) is the Corporate Social Responsibility arm of the GMR Group. Its mandate is to develop social
infrastructure and enhance the quality of life of communities around the locations where the Group has a presence. The Foundation is a
Section 25 (not-for-profit) company. It has its own professional staff drawn from top academic and social work institutions. It is governed
by a Board chaired by Group Chairman, GMR Group.
About GlobalHunt Foundation (GHF)
GlobalHunt Foundation (GHF) is a Section 25 not for profit company registered under the Indian Companies Act 1956. As a Signatory
to the United Nations Global Compact (UNGC), GHF serves as a knowledge catalyst and engages its vast corporate clientele with diverse
multi stakeholders and enhances their Corporate Sustainable Responsibility. As a strategic partner, GHF provides key research, reporting,
programme design and advisory, training and capacity building, due diligence and impact assessment.
Email: corporate@globalhuntfoundation.org
Copyright@2014
GlobalHunt Foundation
E-45/6, Okhla Phase-II,
New Delhi – 110020
Board +91 11 4654 7700
Direct +91 11 4626 7806
Mobile +91 81 3092 3939
Website: www.globalhuntfoundation.org
Disclaimer:
This report has been prepared by GlobalHunt Foundation for the training programme “Comprehending True CSR: Achieving Inclusive Business Models” which was sponsored &
hosted by GMR Varalakshmi Foundation and facilitated by GlobalHunt Foundation. The report is an outcome of knowledge dissemination and proceedings undertaken during
the programme. The contents of the report are in reference to the information shared by each participant and partner organization.

4. Acknowledgment
We would sincerely like to acknowledge the kind and generous support of GMR
Varalakshmi Foundation, and all the participants for the successful facilitation
of the training programme
“Comprehending True CSR: Achieving Inclusive Business Models”.
A special mention is extended to Ms. Neelima Khetan General Manager-CSR
& Sustainability at Coca-Cola India and South West Asia for providing her
valuable inputs to the participants.

5. Foreword___________________________________________________________________________________ 1-2
Executive Summary__________________________________________________________________________ 3
Introduction_______________________________________________________________________________ 4-6
Session 1
CSR in sync with The New Companies Act, 2013_____________________________________ 7-9
Session 2
A walk over at GMR Varalakshmi Training Centre__________________________________10-12
Session 3
Roadmap to CSR- Construing Inclusive Business Models___________________________13-15
Session 4
Sharing of Best Case Practices- Presentation by Participants_______________________16-18
Case Studies_____________________________________________________________________________19-24
GMR Varalakshmi Foundation______________________________________________________19-20
GlobalHunt Foundation_____________________________________________________________21-22
SRF Limited________________________________________________________________________23-24
Table of Contents

6. Foreword
Social Responsibility is one of the core values of GMR Group. It is inherent as a proud part of the
Group. Our Group Chairman Mr. G.M. Rao is personally committed to give back to society. He believes
that giving has to be from the heart and that to be effective, community development has to be done
professionally and in areas that can make the biggest difference to human development in a sustainable
manner.
“More than money, it is essential that we give people a good education and the
skills to earn an honourable livelihood” says Mr. GM Rao.
This has been translated into GMR Group’s Vision of “……making a difference to the society through
creation of value” which is imbibed in the way that the Group does business. The concept of ‘shared value’
inherent in the goal of ‘creation of value’ envisages a situation wherein larger society benefits, rather
than just aiming for profit maximization. For GMR Group, CSR is an integral part of the business and
complements and supplements business efforts in making a difference to the society. The CSR activities
of the Company follow an empowerment approach rather than charity approach. Inclusive growth is the
priority, with focus on creating win-win situation for both our Companies and Communities.
The Group aims to make a positive difference in the lives of communities neighbouring its businesses and
to improve their quality of life. The Group believes that that educational attainment, proper health status
and decent livelihoods are the important pre-requisites for a better quality of life for the communities and
hence, the CSR work mainly is focussed in the thrust areas of Education, Health and Livelihoods. These
social responsibility initiatives are managed professionally by GMR Varalakshmi Foundation (GMRVF)
which implements need-based programs along with the communities. The Foundation conducts need
assessment studies in the project locations and accordingly prepares long-term and Annual Operating
Plans for each location. These plans are implemented so as to create maximum impact of social
investments made by the Group. GMR Group believes that growth can be sustainable only when it is
inclusive and for this, communities and corporates must work together. As a Group, we believe we need
to bring not only our resources but also our competencies, processes and networks to this mission. At
the same time, we are fully conscious that our initiatives must build on community knowledge, wisdom
and aspirations, and need to be undertaken in a spirit of equal partnership.
The corporate boardroom discussions have moved from the eco-systems that gravitated around the
famous dictum that “business of business is business”. Even the staunch proponents of lassie-faire do
advocate that business have the responsibility towards planet and people and that the business should
improve the triple bottom-line. Times have changed particularly in last few decades as we see words like
CSR/ Responsible business/ Sustainable business/ corporate citizenship, being increasingly dissected
and debated by business and thought leaders across the board. Nevertheless varied level of understanding
exists on CSR, which for some is “charity like food and blanket distribution” and for others “a tool to save
tax by the corporates” or a part of “image building” or “putting stalls at cafeteria of some corporate office
and selling products made by the needy people” or for some extremist “a camouflage for their misdeeds”
and so on and so forth. On the other hand many contemporary business leaders consider it at the core
of building a “sustainable business and society”. In the context of India, with New Companies Act in
place, the CSR space has become more exciting both for the academia and the practitioners. In this
context the need of the hour as well as the obligation is to build “understanding” on the various tenets
of CSR so that as a nation we could progress with sustainability and inclusiveness. I strongly appreciate
GlobalHunt Foundation efforts in this direction and congratulate them for organizing one day training
on “Comprehending True CSR: Achieving Inclusive Business Models” in collaboration with GMRVF- a
CSR practitioner. Let this synthesis of “theory and practice” collaborate and synergize for a better
tomorrow. GMRVF will be looking forward to take this partnership with GHF in near future to do more
of activities on sustainable growth.
The GMR Varalakshmi
Foundation’s Vision
“To make sustainable impact on
the human development of under-
served communities through
initiatives in education, health
and livelihoods”
Mr. Sanjeeva Kumar Jha
Program Leader for North India & Nepal,
GMR Varalakshmi Foundation
1

7. Foreword
I strongly believe that businesses need to involve processes and channelize their efforts towards cleaner
production technology, and focus on a mix of products supported by services that have bear minimum
environment and social implications. Our traditional society is an exemplary model of showcasing
Sustainable Production and Consumption, Conservation, Waste Minimisation, Design and Innovations
through the use of limited resources has been embedded in the lives of every Indian.
However as we proceed further we are shifting away from the core values and basic principles of
sustainability such as self reliance and conservation, instead humongous challenges are now being
faced by India as a nation with rise in population and cities being questioned on the nature of their
sustainability and infrastructure support. It has now been widely realized that such challenges can only
be addressed through a collective collaboration and partnership among individuals and institutions.
It is in this respect that there is a need for institutions that can emerge as a catalyst between the formal
and informal institutions of society. New forms of institutions with new forms of knowledge creation
and design innovations can enhance the principles of sustainable development. It is in this respect
that the GlobalHunt Foundation, an off shoot of GlobalHunt India Private Ltd was conceptualised. Our
main aim rests on bringing collaborations and partnerships amongst people and institutions such as
corporate, civil society organizations, UN and partner agencies, educational institution national and
local governments with academic experts, researchers, consultants, entrepreneurs, designers, students
and volunteers from society.
Ensuring this mandate, GlobalHunt Foundation in association with GMR Varalakshmi Foundation
conducted a one day CSR training programme “Comprehending True CSR: Achieving Inclusive Business
Models” on 28th August, 2014. The objective behind the training programme was to provide the overall
understanding of CSR from the perspective of law, to understand the important procedure of “What,
Why & How” in CSR and most importantly through peer learning.
I would like to thank GMR Varalakshmi Foundation for supporting and hosting the training programme.
It is with their continuous support that the Foundation team was able to accomplish a good capacity
building initiative by imparting knowledge on sustainable development. Moreover, hope that in the
coming times we conduct more such training programmes to address the diverse
In the end, I would also like to thank all the participants from diverse multi-stakeholders; Coca-Cola,
Hindustan Coca-Cola Beverages Pvt Ltd, Giesecke & Devrient India, SRF Ltd, Xerox, Canon, SJVN,
Parijat Chemicals, Biltech Building Elements Ltd, Emergent Ventures, Everst Industries, Charities Aid
Foundation ALP Nishikawa Company Ltd etc for coming forward and making this training a success by
providing their precious time, important inputs and sharing their experiences.
Mr. Sunil Goel
Director,
GlobalHunt Foundation
2

8. The training programme “Comprehending True CSR: Achieving Inclusive Business Model” hosted
by GMR Varalakshmi Foundation and facilitated by GlobalHunt Foundation was a one day capacity
building and a knowledge sharing platform for various corporates, civil society organizations, consultants,
individuals etc. This specialized programme was designed to bring participants from diverse background
to come together and comprehend the meaning of CSR through knowledge and perspective sharing
module.
The programme witnessed participation from leading private corporates such as Coca-Cola India,
Unitech, Canon, Xerox, SRF Chemicals, Everest Industries, Biltech Building Elements, Parijat Chemicals
government corporate such as SJVN, civil society organizations like Charities Aid Foundation, consulting
organizations such as Emergent Ventures and government agencies such as AWPO, Ministry of Defense.
The prime objective of the programme was:
• As we all are aware that the Indian Companies Act, 2013 has made CSR mandatory for Indian
companies and has prescribed certain regulations. In this respect, the programme aimed
towards providing the brief nuances of the law and its implications through the session “CSR in
Sync with The New Companies Act, 2013”.
• The second session of the programme was designed to answer the question of “How & What to
do in CSR” a challenge being faced by many corporates. The prime aim of the session was to brief
the participants on how to align CSR with their core business operations. Through a detailed
presentation participants got information on creating a viable business strategy of CSR which
is based on the risk, challenges and opportunities of their business operation, considering
the perspectives of each of the valuable stakeholders and then implementing projects that are
sustainable in nature. Through informative case studies the session highlighted that many
business operations have actually economically benefitted from the sustainability practices
which were introduced keeping in mind the SWOT Analysis of their business.
• The programme was meant to create an opportunity of knowledge sharing where through each
other’s experiences, particpants gained insights on how to practice sustainability within their
business operations. Under this session all the participants were given around 15-20 minutes to
share the respective CSR best case practices. The session was specially designed to understand
the different trends and practices in the domain.
• Moreover, through this training programme we also wanted participants to engage and
understand the community which are directly affected by any business operation. Thus, the
programame was organized at the GMR Vocational Training Centre which is catering to the
needs of more than 400 youth. The participants were taken for a round at the Centre where
youth are taught on various vocational skills through collaboration with industries experts.
The participants feedback through an online form will be encapsulated to further develop a two-day
workshop programme which further elaborates on the aspects of CSR.
I would like to thank GlobalHunt Foundation for partnering with GMR Varalakshmi Foundation for the
programme and showcasing a partnership model where two corporate foundations come together and
initiate practices which are beneficial for various stakeholders.
Executive Summary
Mr. Manoj Kumar Mavuduru
Program Manager,
GMR Varalakshmi Foundation
3

9. Introduction
4

10. T
he training programme “Comprehending True CSR: Building Inclusive Business Models” held on 28th August, 2014,
supported by GMR Varalakshmi Foundation and facilitated by GlobalHunt Foundation was an initiative to answer the
round of concerns and curiosity which is being experienced in the domain of CSR among the Indian corporate, civil society
organizations, government agencies, other stakeholders etc. The Indian CSR is witnessing a dynamic change where new and
innovative approaches, practices, principles are being adopted. Thus, to discuss these various aspects of CSR a one day training programme
was organized. In Introductory remarks Mr. Sanjeeva Kumar Jha, Senior Program Manager, GMR Varalakshmi Foundation thanked
GlobalHunt Foundation for facilitating the programme and wished that more such collaborations can frequently occur where stakeholder
and partner organizations can join hands and participate. He asserted that in current times, CSR requires new, effective and long term
partnership within all stakeholders and there is a need of organizations like GlobalHunt Foundation to facilitate such partnerships. While
concluding, he elaborated on the vision and mission of the GMR Group with respect to CSR and how the group has been doing various
programmes under diverse sectors for the community at large to benefit. He thanked all the participants for coming and showcasing their
presence for the programme and hoped that they will have insightful engagement.
M
r. Manoj Kumar Mavuduru welcomed the participants by introducing them to some of the major CSR activities of GMR
Group through two intriguing video presentations. The first film highlighted the thrust areas of GMR such as health,
education, livelihood generation, rehabilitation centers which the group has been running and the impact received by
the communities due to such programmes. The second film was specifically meant to showcase the activities of the
GMR Varalakshmi Vocational Training Centre situated near the IGI Delhi airport and the change which the students of the centre have
witnessed in their lives. Mr. Mavuduru also mentioned the significance of conducting the programme at the Vocational Training Centre
as it would give each participant a chance to communicate with the community with which the GMR has been working. The video also
presented the views of other partner companies associated with the centre and how the centre has emerged on the concept of “partnership
for all” which is an essential requirement in CSR. He asserted that through this training programme he wanted participants to identify with
the significance of field visits, direct communication with community and the need to understand the community perspective.
Introduction
5

11. M
s. Neelima Khetan, General Manager-CSR & Sustainability at Coca-Cola-India and South West Asia, was the Chief Guest
of the programme where she presented the “Me-We-World” framework of the Coca-Cola. Under this framework she
briefly mentioned the programmes which the company is carrying forward and engaging with the community. In her
presentations she highlighted both the global and national CSR initatives of Coca-Cola. With brief discussion, on the
Coca-Cola CSR initiatives Ms. Khetan stressed on the role of partnerships which are vital for the current understanding of CSR. To imbibe
the principle of sustainability all the potential stakeholders should be recognized and through their support and engagement initiatives
should be launched as understood by Coca-Cola which practicing sustainability by working with some of its key stakeholers around the
world. She also asserted that corporate stakeholder should avoid stakeholders to be considered as a vendor in the partnership but rather
should be recognized as a “potential partner”. Thus, only then we can comprehend on the true meaning of CSR and stated that there is a
need to conduct capacity building programmes and trainings where the concept of CSR can be extensively discussed.
M
s. Radhika Ralhan, Manager Corporate Sustainability, GlobalHunt Foundation, presented on some of the facts analyzed
from the responses shared by the training participants through pre-training questionnaire. She presented the responses in
a form of analytic diagrams on participant expectations from the training programme, areas of interest, sectors of CSR on
which they and their company is working and the potential areas which they would like to explore in the domain etc. On
the basis, of the pre-training questionnaire and the recieved responses were moduled to address the requirements, interest and concerns
of the participants. She thanked GMR Varalakshmi Foundation for supporting the programme and understanding the need to conduct
such capacity building programmes where external stakeholders and participants can share their valuable knowledge and practices.
6

12. Session 1:
CSR in sync with
The New Companies Act, 2013
By
Mr. Ashok Baran Chakraborty,
Honorary Advisor, GlobalHunt Foundation
7

13. The session “CSR in sync with The New Companies Act, 2013” by Mr. Ashok Baran Chakraborty, Honorary Advisor, GlobalHunt
Foundation gave participants an in-depth knowledge on the recently enacted “Section 135, The Companies Act, 2013”. Mr. Chakraborty
before commencing his session discussed some of the current trends in the domain of CSR. Firstly, he asserted that the traditional
practices of CSR will witness change where companies will now have to carve out their “Risks, Challenges & Opportunities” and will have
to re-align their practices as per these external factors. The companies every year will be required to adopt a “holistic approach” to conduct
their businesses in ethical way. Also, terms such as“accountability, measurability and transparent disclosures” have emerged as mandatory
procedures which each and every company is abided to follow.
With brief discussion on the CSR trends he traced the various milestones of The Companies Act, 2013. After explaining the brief history
of The Companies Act, 2013 Mr. Chakraborty then proceeded with certain highlights of the Section 135, of the Act. He discussed the role
of the Board of Directors and the CSR Committee in all the stages of planning, implementation, evaluation and reporting of CSR activities.
He explained the participants about the essential components to be part of the CSR policy of any company and the broad heads to be
counted as the CSR Expenditure.
He emphasized that a company formulating its CSR expenditure should keep in mind that all the budget heads should have logical
reasoning and should be economically viable. Proceeding with his session, Mr. Chakraborty also briefed the participants about the
monitoring and evaluation plan that should be adopted and the reporting matrix of the yearly activities.
With brief highlights of The Companies Act, 2013 Mr. Chakraborty then spoke about the “Project Mode Approach” which the corporate
should adopt when undertaking their CSR activities. He asserted that a project should follow a time-line chart, should be monitored and
should be made transparent through various reporting initiatives. Activities like baseline surveys, detailed project report, mid-term, end-
term and final impact assessments will add the value of Accountability and Transparency to the projects.
In this declaration Mr. Chakraborty to provide an insight of the Act and the various approaches and procedurces which the corporate
should adopt to strategize their CSR activities. Towards the end, he also answered various doubts and queries of the respective participants
pertaining to the Act and implication of the same in the Indian corporate scenario.
Session I
“CSR in sync with The New Companies Act, 2013”
8

14. 9

15. Session 2:
A walk over at
GMR Varalakshmi Training Centre
By
Mr. Manoj Kumar Mavuduru,
Program Manager, GMR Varalakshmi Foundation
10

16. The “Walk over at GMR Varalakshmi Vocational Training Centre” session was one of the special highlight of the programme. The
session included a field excursion of the training centre where students are being provided with diverse vocational skills like facility
management, computer classes, refrigerator and generator handling, tailoring and stitching, electrical training etc.
The uniqueness of the vocational training centre lies in the “partnership for all” framework where different corporates are supporting the
centre by providing training modules, trainers, training uniforms, training materials and all the relevant logistics required for the skills
training and capacity building.
A walk over at GMR Varalakshmi Training Centre
11

17. The students are provided with the training free of cost in addition to
the employment opportunities within the partnering organizations
or are absorbed within the GMR Group.
The participants were made to meet the students and the teachers
of the class and they were addressed by different questions from
the participants.
Students from far off places are provided with accommodation and
lodging facilities.
Mr. Mavuduru, Program Manager, Program Manager, GMR
Varalakshmi Foundation, took the participants to each and every
training class and explained them about the working modality and
partnership framework of each class.
Mr. Mavuduru also briefed about the strict rules and regulations
which the students are supposed to follow in the centre like early
morning prayer, participation in yoga classes, maintaining queue
for lunch and dinner buffet, hygiene and cleanliness practices etc.
The walk over session was for almost one-an-half hour where the
participants were engaged with the community for which the GMR
Group is direct working and showcasing its commitment towards
the society.
12

18. Session 3:
Roadmap to CSR
Construing Inclusive Business
Models
By
Ms. Radhika Ralhan,
Manager, Corporate Sustainability,
GlobalHunt Foundation
13

19. The session “Construing Inclusive Business Models-Roadmap to CSR (What, Why & How)” conducted by Ms. Radhika Ralhan, Manager
Corporate Sustainability, GlobalHunt Foundation was aimed towards transforming participants from the contextual understanding to
practical understanding of CSR. Ms. Ralhan commenced her session with a small group exercise of role playing. In the exercise, participants
were divided into different groups representing the different stakeholders of society such as the government, civil society organization,
corporate and community. Each stakeholder was asked to construct three sentences expressing the perspectives, opinions, viewpoints,
concerns, challenges of each of the stakeholder and on the basis of these perspectives the other groups were asked to identify respective
stakeholder.
The objective of the exercise was to bring in diverse perspectives and opinions of different stakeholders on a common problem of society.
Ms. Ralhan in this form of exercise wanted to assert that CSR requires diverse blend of partnerships, innovative thinking and most
importantly inclusiveness for its planning and implementation. Proceeding further with her session, Ms. Ralhan pointed out some of the
general challenges which the corporate are facing with respect to implementation of CSR in their business operations such as lack of
adequate knowledge on the subject, lack of specialized manpower, lack of communication with the local community within which they are
working, lacking expertise to link CSR with business model etc.
Thus, to answer the question of “What, Why & How” Ms. Ralhan presented the participants with some innovative case studies of different
corporates and organizations that have adopted new approaches and mechanism to bring Sustainability in their operations. Taking the
discussion further, she then elaborated on the crucial aspects to conduct CSR in business folds. Some of such crucial aspects were the
ways to prepare and evolve business strategy, to aware all stakeholders about the business strategy adopted by the company, to identify
important stakeholders, to map the degree of influence of each stakeholder on the company, points to consider before preparing stakeholder
engagement tool, how to understand the social needs and opportunities within and around the company, how to prioritize the key CSR issues
and finally how to conduct an SWOT analysis to plan and implement an effective CSR strategy and programmes.
Ms. Ralhan while concluding her session asserted that CSR has to be planned strategically like a competitive business strategy so that it
is environmentally, socially and economically viable. Moreover, it requires innovative approach where research, stakeholder engagement,
capacity building programmes and discussions with community are some of the imperative measures which need to be adopted within the
planning of CSR.
Roadmap to CSR- Construing Inclusive Business Models
14

20. 15

21. Session 4:
Sharing of Best Case Practices
Presentation by Participants
16

22. The Interactive Stakeholder Consultation, was a session meant especially for the participants representing diverse stakeholders such as
public and private businesses, civil society organizations, individuals, consulting organizations, etc. to share their respective companies
best case CSR practices and initiatives.
Best Case Practices- Presentation by Participants
-Ms. Sonia Rudra
Senior Manager- MD’s office and CSR Initiatives, Xerox Ltd
Xerox has been conducting several employee engagement
programmes and the girl child education programme.
-Ms. Poonam Rana,
Manager Corporate Communication Division Canon India
Canon have undertaken several eye care initiatives and the
employees of the company have worked towards improving
the school infrastructure.
-Mr. Anupam Bajpai,
Manager Biltech Building Elements Limited
Biltech Building Elements Limited CSR initatives are directed
towards environment sustainability.
-Major General Deepak Sapra Managing Director AWPO -Dr. Pradip Sarmah, Advisor GlobalHunt Foundation
Ex-army servicemen are a huge pool of useful manpower having
expertise in various domains and skills. However, there is a need
to push this manpower in the corporate sector and now under
the CSR Schedule Area there is hope for further expansion in the
domain
- Mr. H.S.Dua,
Head - CSR and External Relations, SRF Limited
SRF Ltd water harvesting and replenishment initiatives adopted
around its Bhiwadi plant surroundings is a decade old initiative
and is now showing its result with the rise of water table in the
area.
- Mr. Thakur Pherwani,
National Manager, Hindustan Coca-Cola Beverages Pvt Ltd
HindustanCoca-Cola Beverages Pvt Ltd have intensively engaged
the local community in its day-to-day operations.
- Dr. Basant Pandey
Manager (Personnel & Administration) SJVN
17
SJVN initatives with respect to community development through
skill training, mobile health camps, aid in natural disasters etc.
The Rickshaw Bank Project is one of the community based project
which is meant for the overall socio-economic development of the
rickshaw pullers.

23. 18

24. GMR Varalakshmi Foundation
Empowerment and Livelihoods
GMR Varalakshmi Foundation (GMRVF), is the Corporate Social Responsibility arm of the GMR Group. The Group has been undertaking
CSR activities on a significant scale since 1991.
The Foundation is registered as a Section-25 (not-for-profit) Company in the year 2003 with its own separate Board comprising of eminent
people in the field. The Board is chaired by Shri GM Rao, Group Chairman, GMR Group.
Vision
To make sustainable impact on the human development of under-served communities through initiatives in education, health and
livelihoods
Mandate
To work with the communities around the areas of business operations on the following thrust areas:
• Education
• Health, Hygiene and Sanitation
• Empowerment and Livelihoods
Objectives
• GMRVF believes that quality education must be accessible to all. Towards this objective it both sets up and runs educational
institutions of excellence, and also works with communities and government schools.
• Recognizing that health is integral to a good quality of life, GMRVF has the objective to improve quality of and access to
healthcare, hygiene and sanitation in its communities.
• Under empowerment and livelihoods the objective is to channelize youth and women towards entrepreneurship and livelihood
development, so that they may participate equitably in economic progress.
• To strengthen communities and their institutions for a participatory and holistic development of the community
Awards and Recognitions
• International Orbis Award for Corporate Social Responsibility in the Aviation Sector, 2008, to Rajiv Gandhi International
Airport, Hyderabad.
• TERI Corporate Award for Social Responsibility, 2009
• Helpage India, Silver Plate Award, 2009, for CSR works with the elderly
• CNBC TV18 India Business Leader Award, 2010 for Corporate Social Responsibility
• Appejay India Regional Volunteer Award 2011 for employee social responsibility initiatives
• Rotary Vocational Award 2012 by Rotary Club of Hyderabad-Deccan
• FICCI Award for Corporate Social Responsibility
• ASSOCHAM Award for Corporate Social Responsibility
19

25. Empowerment & Livelihoods
GMRVF runs eight institutes which train unemployed youth in vocational skills. It also helps the youth to set up microenterprises or
access jobs. These institutions have well equipped classrooms, work sheds etc. Most are residential.
Training Institutes
The vocational training institutes offer 60 to 180 day training programmes in a variety of skills – from AC repair to data entry; from home
nursing to construction related trades. Partnerships are key to these institutions. Curricula are developed in discussion with industry. In
addition, inputs are given in communication skills, english and soft skills.
GMR Varalakshmi Foundation Empowerment and Livelihoods
Women Empowerment
The Foundation works with about 300 Self-Help Groups and women groups for skill development and income
enhancement. It provides not only facilitation and training, but also support for bank linkages and marketing.
Foundation encourages women from its target communities to produce different craft-based products and
supports them with required training, marketing and other inputs. These products are marketed through an
initiative called EMPOWER (Enabling Marketing of products of women entrepreneurs). The marketing efforts
of EMPOWER include running shops at Hyderabad and Delhi International Airports, setting up of stalls
and exhibitions, bulk orders for conference and seminars etc. Online marketing is also done through www.
empowershop.org. These initiatives enable the women to earn a regular income.
20

26. GlobalHunt Foundation (GHF) www.globalhuntfoundation.org is a Section 25 company and is primarily a CSR research and a consulting
organization. The Foundation is headed by Mr. Sunil Goel, Director, GHF and is committed to enhance the Corporate Sustainable
Responsibility (CSR) mandate of its diverse multi stakeholders. GHF operates on the principles of forging global partnerships by working
through a consortium of leading corporate and civil society organizations.
Research &
Development
• Utilizing Primary and Secondary
Research
• Mapping CSR activities of
organizations
• Identifying High and Low CSR
• Intervention Areas
• Offering Customized Research
Analysis
• Competitor’s Analysis
• Best Case Practices
• Comprehensive CSR strategy
Offer Innovative CSR Programs
and Solutions
• Identifying non intervening CSR
areas
• Developing CSR & Sustainability
plan
• Connecting with grass root
organizations
Consulting &
Advisory
• Monitoring & Evaluation
• Measuring Sustainability &
CSR Performance
• Impact Assessment
• Conducting Mid-Term,
End-Line & Performance
Assessment
• Sustainability Reports
• Customized Research Reports
• Research Documentation
• Event Outcome Reports
• Content Aggregation and
Content Enhancement
• Training Programmes on
Sustainability
• Community Awareness &
Sensitization Programme
• Stakeholder Consultations &
Sustainability
• Human Rights, WASH, Child rights
and Women Empowerment
(WEPs)
Due
Diligence Reporting
Capacity
Building
ChennaiPune
Bangalore
Ahmedabad
Delhi
Mumbai
Bhubaneswar
Hyderabad
Kolkata
Presence
Services
21
GlobalHunt Foundation

27. GlobalHunt Foundation
22
Partnerships
Training
UNEP CLICK CONSERVE AND CARE PROGRAMME TRAINING PROGRAMME WITH MOSERBAER
UNEP THINK.EAT.SAVE PROGRAMMESOFY SAHYOGI PROJECT
J&K SOS PROGRAMMEJ&K SOS PROGRAMME
CREATIING JOB OPPORTUNITIES FOR EX-SERVICEMEN PROJECT STRATEGIC ALLIANCE ON SUSTAINABLE AGRICULTURE
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PROGRAMM
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DESIGNING & IMPL
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REPORTING

28. SRF Limited
Natural Resource Management for Poverty Alleviation
SRF Chemicals Business,a leader in Fluorochemicalsand Specialty Chemicals business in India, has undertaken a number ofsustainable
developmentinitiativesfor the inclusive growth of the local community where it operates. We work on the thematic areas of primary
education, community health, environment conservation, sustainable livelihood. We follow the approach of stakeholder engagement and
all our initiatives are implemented in partnership with reputed NGOs, community and the local Govt.
Background: NRM Project
SRF supports a watershed based Natural Resource Management (NRM) project for environment
conservation and poverty alleviation in 38 villages in close proximity of its factory in Tijara Block of
Alwar district in Rajasthan. The project isaimed at enhancing livelihood options for the rural poor by
harnessing underutilized land and water resourcesadopting an Integrated Natural Resource Management
approachin a most fragile environment of Aravali eco-system. This project was started in the year 2005
with the objective of enabling environment protection, soil and water conservation, maintaining ecological
balance and improving the livelihood of local communities, mainly inhabited by poor Meo-muslim and
Scheduled Caste community. The project objective is to reach out to 6500 families by 2015 and increase
their income by INR 10,000 annually on sustainable basis.
Project Approach
SRF embarked on this project in partnership with reputed NGOs- PRADAN, Sir Syed Trust (SST) and Society for Promotion and
Conservation of Environment (SPACE) - for project implementation and impact assessment.The project adopted a 3 phased approach:
feasibility study in 2005 of 35 villages near our factory, Pilot phase (2006-08) in 17 villages followed by scale up/expansion over the
next 6 years covering 38 villages. The project approach included community awareness and sensitization, organizing them into self-
help groups (SHGs) and User Groups, preparation of watershed based micro-plans and implementation based on technical feasibility in
partnership with the local community. The package covered levelling of gullied waste lands of groups and put them under productive use
by project supported agronomic practices, raising of fruit and fodder trees. As water scarcity limits economic growth, harvest rainwater
which runs off from barren Aravali hills and form gullies in wind- blown sandy tract by constructing earthen embankments (called
Paals) and check dams. It also includes formation and capacity building of SHGs and farmers, organizing them into Cooperatives and
Producers’ Associations and facilitation for market and bank linkages. The project, aimed at environment and livelihood promotion,
is a classical example of Corporate-NGO-Communitypartnership for sustainable development and its results are worth sharing.
Project Achievements
Already in its ninth year of implementation,1462 hectare of land have been levelled /terraced under the project, a total of 194 earthen
check dams have been constructed/revived covering 10162 hectares of catchment area, over 3 lac fruit and fodder trees have been planted
out of which about 60% survived,1425 cereal/oilseed crops and 615 vegetable crops demos were arranged on farmers lands to transfer the
technology. The drip and sprinkler irrigation was promoted for fruit and vegetable crops. 153 Self-help Groups (SHGs) have been promoted
which have formed their block level Federation. The linkages with the market were facilitated and the farm produce (vegetables and fruits)
over Rs 50 lakh were sold by vegetable growers cooperatives. So far, a total of 6186 families were impacted (direct and indirect) under the
project.
Project Impact
The project uses a scientific approach for impact analysis of the project interventionwith the help of agriculture scientists, agronomist,
and hydrologists. The Business has engaged an independent impact assessment agency SPACE (Society for Promotion & Conservation of
Environment) for technical evaluations in terms of design and continuous impact assessment of various activities. Comprehensive socio,
economic and environmental impact assessment reports have also been published which shows that the program has been well received
by the people and enabled the target families earn their livelihood on a sustainable basisand has put large number of poor families on a
trajectory of growth. The environmental impacts too have been so significant that approx. 9.21 million cubic meter of rainwater recharged
into the ground through the construction of earthen check dams (Paals) which has reversed the trend of ground water depletion and raised
ground water level in the project villages varying from 0.6 to 2.1 meters. The erstwhile dry wells have been revived and tube wells which
development and crop improvement package gave benefit: cost ratio of 2.92, 3.02, and 1.85; internal rate of return (IRR) as 32, 20, and 47
thus indicating that investments are paid back in a period of 3 years with large number of intangible benefits to the community.
Construction of Earthen Check Dam (Paal)
Levelling and terracing of uneven,
undulating waste lands
Construction of Earthen Check Dam (Paal)
Plantation & agriculture intervention
on levelled lands
23

29. Project Impact
The project uses a scientific approach for impact
analysis of the project interventionwith the help of
agriculture scientists, agronomist, and hydrologists.
The Business has engaged an independent impact
assessment agency SPACE (Society for Promotion &
ConservationofEnvironment)fortechnicalevaluations
in terms of design and continuous impact assessment
of various activities. Comprehensive socio, economic
and environmental impact assessment reports have
also been published which shows that the program
has been well received by the people and enabled the
target families earn their livelihood on a sustainable
basisand has put large number of poor families on a trajectory of growth. The environmental impacts too have been so significant that
approx. 9.21 million cubic meter of rainwater recharged into the ground through the construction of earthen check dams (Paals) which
has reversed the trend of ground water depletion and raised ground water level in the project villages varying from 0.6 to 2.1 meters. The
erstwhile dry wells have been revived and tube wells which used to run out of water in 4 hours now run for 8 hours.
The entire package increased crop yields by more than 150% where waste lands were reclaimed and improved packages were adopted.
The income of targeted families increased by 300% from the sale of fruit and vegetable crops. More than 150 women self-help groups
(SHGs) started piggy banks by contributing meagre savings and have formed their block level Federation. The construction of Paals, land
development and crop improvement package gave benefit: cost ratio of 2.92, 3.02, and 1.85; internal rate of return (IRR) as 32, 20, and 47
thus indicating that investments are paid back in a period of 3 years with large number of intangible benefits to the community.
About SRF Ltd.
SRF is a leading Indian multi-product industrial group engaged in Technical Textiles, Chemicals, Packaging Films and Engineering Plastics
with a legacy of more than 100 years - the parent company (DCM) was established in 1889. SRF as a separate entity was incorporated in
1973 as “Shri Ram Fibres Limited” which subsequently diversified and became SRF Ltd in 1990. SRF has 13 manufacturing units across
the world, of which 9 are located in India and 4 overseas. SRF exports its products to approximately 60 countries and currently employs
approximately 5500 people across the Globe.
This NRM project of SRF Chemicals Business has been recognised at various national and international forums and this gives us a
sense of pride for being a responsible corporate citizen contributing towards the sustainable development of the local community and the
environment.
SRF Limited
Natural Resource Management for Poverty Alleviation
Project Impact on the Community & the Business since 2006
To the Community
• Ground Water Recharged = 9.21 MnM³
• Reversing the trend of ground water depletion in the project villages
• 1462 ha of gullied waste/ undulated land converted into farmland
• 150% increase in crop yield with improved agriculture practices
• 300% increase in the family income with agriculture production
• Increase in forest cover and income options for the poor
• 0ver 6100 families benefitted with sustainable livelihood
• Contributing to National Food Security through increased agriculture production
and conversion of waste land to farm land
• Self-esteem, social pride, self -employment , urge to progress & reinvest
To the Business
• The Business is water positive since 2008-09
• Carbon footprint reduced on the business
• Strengthened SRF brand and the Business
• Seen as a welcome neighbour, in a rapidly urbanizing community
• Business Sustainability
“We are having small land holdings and these
remained as fallow. In the rainy season, around the
gullies we were not able to cultivate crops because
of flood water from hills flow in the gullies, the crops
were damaged. Now in upper side, Dihiwalipaal
(check dam) and in downside Karilwali and
Ghamandiwalipaals are constructed so flood water
has stopped flowing. Now, crops can be grown
easily and the land in the gullies is becoming
fertile due to water retention. The cart ¬track is
now more approachable and useful due to the
construction of KarilwaliPaal
which also works as the
approach road as well. Due
to increase in productivity,
we can get some money to
meet domestic needs. I have purchased buffalo
as now I have more production of fodder. After
land levelling, I am cultivating 2 bigha land and
an engine was purchased for the new dug well.”
Mr.NasrufromHamirakaVillage-2012(Translation)
24

30. 25

32. About GlobalHunt Founda
GlobalHunt Founda (GHF) is a 25 not for profit company registered under the Indian Companies Act
1956.As a signatory to the United Na Global Compact (UNGC),GHF serves as a knowledgecatalyst and engages
itsvastcorporateclientelewithdiverse stakeholdersandenhancestheirCorporateSustainableResponsibility.
As a strategic partner, GHF provides key research, r g, programme design and advisory, training and capacity
building,duediligenceandimpactassessment.
For Further Informa ntact
GH_FoundaGlobalHuntFounda globalhun ounda
(91)-81 3092 3939
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