This document analyzes the challenges facing the American automotive industry and argues that the future of the Big Three American automakers (GM, Ford, Chrysler) depends on changing negative public perceptions. It notes that while foreign automakers receive government support, the American automakers have not. Failure of one or more American automakers could have severe economic consequences across many industries due to interconnected supply chains and loss of manufacturing capacity. The document urges Americans to reconsider their views of American-made vehicles and support the American automotive industry.