Media and Communication, Marketing Strategy, Finance, Improvement

2. Publicity through TV Ads, FM Ads,
Newspaper Ads and Websites
Developing the Campaign
Media Planning & Buying
Determining the target audience and
their characteristics.
Researching the right destinations
and methods for reaching this
audience.
Negotiating for ad space with
selected mediums at the best value
per marketing.
Design and Creation of
advertisements and rich media
targeted at the ideal market audienc
To be a dynamic and liberal
media company with the
aim to inform and entertain
our target market, keeping
in view the truth and
authenticity element
&
Our mission is to deliver
the highest quality products
to clients and to provide
efficient, effective,
comprehensive project
management and design
services for reasonable
rates.
Vision & Mission

3. • The Collaborative cooks the following
recipes and experiments with many
more:-
• Providing a birds-eye-view of the media
industry
• Definition of optimal methods and
processes for media planning & buying
• Conceptualization, Development,
Training and Application of automated
tools
• Research design and implementation for
central and customized research
databases
• Support in formulation of media strategy
for the serviced brands
• In-depth analysis of specific consumer
segments, media and categories
• Internal Rate benchmarking
• Internal Audits in the area of process,
strategy and buying
• Assistance in new business prospecting
• Internal skill evaluation and
enhancement

4. Brand development and brand management has changed drastically over the past two decades. Marketing venues
have used numerous tactics in order to gain brand awareness and gather loyal consumers. Most importantly, the brand
arena is ever changing in relation to consumers' wants and needs. In order to continue a brands relationship with its
customers, companies are looking towards technology as a way to stay connected. They are also using technology in
order to bring about change and market their products to a targeted demographic. The path in which to find and connect
with consumers has now shifted dramatically towards online channels, making effective brand management essential.
Ultimately, brand management is about reaching the largest target market we can. Word of mouth is an excellent, not to
mention free, way of spreading a brands message. The more online users we reach, the larger the scent trail will be
leading to our clients generated content and website. Monitoring a huge number of users can become difficult, especially
if negative PR becomes an issue. That is why it is so important that Search Revolutions manage all of our online
marketing campaigns with ethical and forthright behavior. Creating your branding image is dependent upon getting people
to talk about your company. Keeping a clear understanding and focus on your goals will be important as we move forward
and adjust your public relations efforts.

5. • All our proposed assignment is aimed at helping in positioning and communicating the event through
meaningful media campaigns.
• It is directed towards an Output with an Impact.
• IMPACT
• Informational
• Attitudinal
• Behavioral
• OUTPUT
• Distribution to uncontrolled media
• Distribution to controlled media
• TARGET AUDIENCE
• Our Services are targeted towards the mentioned for momentum
• Print Media
• Electronic Media
• Social Media
• Fan Engagement
• Public Outreach
• Aspiring Sponsor Clients
• Mass Resonance

6. Our Services
Public Relations is our core competency of our integrated communications
group. Our Areas of strength being Launching new companies and
products; enhancing visibility; brand identity creation; Fuelling
turnarounds through promotions and advertising; establishing competitive
differentiation research and planning; bringing about positive attitudinal
changes; creating strategic messages that pique media interest &
positioning companies.
We will be handling the following services:
Event PR
Content Development
Media Relations
Press conferences
Assistance with Internal Communication

7. Our Role
Our role will be focused on strategizing, formulating, designing and assisting this
Studio 9 Media works in the implementation of a holistic communication strategy.
We will be undertaking the following activities:
 Designing and formulating a well defined media strategy aimed at general
and specific media vehicles.
Disseminating process information about the event
Media Interaction
Editorial services
Help preparing an information kit to address the media enquiries
Media tracking
Clipping services

8.  Strategy Planning
 Media relations – interviews, press releases, photo calls and media support
for relevant ground promotional activities.
 Media Monitoring and Tracking for Event coverage
 Media Dossiers : Making hard copy of all coverage
 Report Submission: Compiled Report of Pre and Post event coverage of
Event

9. * Target beat points of the Media
* Focusing on USP
*Planning & Programming
*Program objectives for each public
Vehicles,
*Program objectives for Media *Talent
* Costs
* Approvals
* Commitment
* Execution
* Support
* Participation

10. * Draft Media Invites
* Dissemination of media
invites
* Preparation of Media Kits
* Sharing Target Media List
with the client
* Media rounds to invite the
beat journalists for the event
* Call/ e mail coordination
with media for follow-ups to
ensure media attendance at the
event
* Dissemination of release in
the media
* Post event media follow-ups
to ensure maximum coverage
* Tracking of coverage
• Editorials: Drafting press release: pre-event, event
and post-event
• Coordination of cab services for media fraternity
for their timely arrival at the venue
• Preparation of media kit that will include press
release, photographs, celeb profile.
• Organize one-on-one interaction or conference as
per requirement

11. * Delivering of PR plan, strategy and time line within first 25 days. This plan will be realized with
the Nexus team based on mutually agreed elements
* Editing and reworking of press materials to include biographies and feature of the event for press
dissemination. Additional writing assignments will be charged on an hourly or w/p basis
* Distribution of press releases •Development of target media list (which
is part of PR plan)
* Photo and video distribution
* Press trips and media visits
* Media pitches/placements to targeted
press with thorough follow up to
maximize results.
* Delivering Coverage of the Print and
Electronic Media as agreed
* Uploaded links to view the coverage on
a weekly basis
* Media dossiers with the entire coverage
report

12. COVERAGE COMMITMENT
We will commit minimum 75-80% Coverage from the Mentioned Target Media List.
1. Level of Interest
2. Level of being informed
3. Level of Involvement
4. Level of Immersion
5. Level of Being Invested

13. & FEE
In consideration of the recommendations Nexus
will charge a consultation retainer Fee for our
services for the event which would be decided once
the required scope of support is framed.
At Galaxy Incorp, we believe in delivering service
beyond our clients’ expectations and have a 100%
successful performance record. Our fee structure is
comprised of a base fee that includes certain
responsibilities.
These include editing of pertinent press materials,
development of a comprehensive public relations
plan and time line, and overall media relations and
public relations consultation.
Our rates and fees are competitive based on our
position. Our fees are based on our time, our
experience and our relationships in media
communications.

14. Our well qualified team of web developers and online marketing experts not only just build you a website but also make sure
that your brand is always visible to the millions of users online. By building great looking websites which are responsive and
dynamic we create a platform for you to showcase your product/service in the best possible way. Hosted on only the best
servers in the world you can be assured of never having worry about your site going offline.
Our team of SEO experts work in making sure that your website appear in the top of search results our planning department
will place your content in the right medium through constant monitoring and experience gained.
Your social media presence will be handled by content writers and bloggers who have years of experience in writing content
specifically to market your product/service through social media. By constantly engaging in conversation with like-minded
people and interacting with potential consumers, they will drive traffic to your site which eventually will lead to greater
conversions.
With such dedicated team of experts and support you can be rest assured of the bestWeb Solutions that can be ever offered

15. ENGAGEMENT
Implementation of a sustained strategy for the event that includes the before and after –
not just during.
Event Integration with existing communities and social networks where they exist.
Triggering high to average levels of interest in the target audience.
Synergizing to maximize event engagement by driving & incentivizing group
participation
Sampling to make content memorable through innovative medium & with an element
of surprise
Encourage interaction & engagement across social platforms & drive a ‘social
dialogue’
So, Which of them do you want us to take for you???

16. APPROACH
 Implementation of a sustained strategy for the event
that includes the before and after – not just during.
 Event Integration with existing communities and
social networks where they exist.
 Triggering high to average levels of interest in the
target audience.
 Synergizing to maximize event engagement by
driving & incentivizing group participation
 Sampling to make content memorable through
innovative medium & with an element of surprise.
Encourage interaction & engagement across social
platforms & drive a ‘social dialogue’ .
So, Which of them do you want us to take for you???

17. ASSIGNMENT DURATION
ASSIGNMENT DURATION
ASSIGNMENT DURATION
ASSIGNMENT DURATION & DELIVERABLES
The contract will be for a period of minimum 21 Days.
We will review the progress of the assignment on a weekly basis.
Weekly analysis will help define and decide mid-course modifications and changes, if any.
Daily monitoring, weekly reports and coverage docket (Hard copy) would reach
Galaxy Incorp on time.

18. Your’s Rajila
9566004457