Google Maps is a hugely successful product. Initial popularity due to great speed, cartography, and user interface design grew to near dominance of online mapping when routing and Street View were added. Once GIS users realized there was a better way to access spatial data and functionality, they quickly became dissatisfied with traditional GIS. But GIS is much more than what Google Maps provides ... Paul Joyce of we-do-IT addresses the issue of Why your users want Google Maps, not your GIS ... And what to do about it! Paul has worked extensively with Smallworld, ESRI and Intergraph GIS systems. A recent project of his involved establishing an enterprise-wide adoption of GIS technology, using a combination of consumer-targeted (Google Earth, Google Maps), and open source server technologies (GeoServer, PostgreSQL). youTube ... Pt One: http://www.youtube.com/watch?v=yT3-3aMX44o Pt Two: http://www.youtube.com/watch?v=tJSpDbi12zQ Pt Three: http://www.youtube.com/watch?v=ImBywcXTH0c http://www.gita.org.au http://www.we-do-IT.com

1. GITA gisDrinks Why your users want Google Maps, not your GIS ... and what you can do about it

2. Comparing Google Maps with Others Cartography Speed User Interface Functionality

3. Cartography – Typical GIS

4. Cartography – Yahoo Maps

5. Cartography – Bing Maps

6. Cartography – Google Maps

7. Cartography 41latitude.com Label readability Number of labels Label placement Town icons ... more

8. Speed No waiting 5-15 seconds for a redraw No refresh button Google’s infrastructure > your IT department’s

9. UI – SIAS

10. UI – G/NetViewer

11. UI – G/MobileViewer

12. UI – ArcGIS Explorer Online (ribbon)

13. UI – ArcGIS Explorer Online (new)

14. UI – ArcGIS Viewer for Flex

15. UI – ArcGIS.com Viewer

16. UI – Bing Maps

17. UI – Google Maps

18. Functionality What your GIS looks like to most of your users

19. Functionality Less is more Web GIS ≠ Desktop GIS Web GIS = Workflow support server-based geoprocessing

20. Good Reasons To Surrender >150 million users >19 billion km of routes served last year Cartography, Speed, UI Street View API Hundreds of updates per year training, implementation, licence costs ↓ productivity, scalability ↑

21. When Internet and users that only need location are candidates for a Google Maps-based solution

22. How Google Maps + placemarkers Google Fusion Tables Google Maps API + custom/product

23. If You Can’t Or Don’t Want To Just support workflows Pay attention to user experience cartography: basemap + operational, imagery speed: maps, geoprocessing ui: simple, clean, workflow support

24. Thanks