2. supporting communities: GIVEtweet
GIVEtweet Opportunity.
Align your brand with important causes and non-profits.
Turn followers into fans, and fans into advocates.
Create unique PR and promotional opportunities.
A fun, engaging, low cost, high impact marketing program.
(or your preferred
non-profit)
www.givetweet.com 2
3. supporting communities: A Global Social Phenomenon
50M visitors/month
60M+ registered users
www.givetweet.com 3
5. supporting communities: how it works
Fans.
People who are already fans and followers of the brand ask their
friends and followers to “follow” the brand.
For every new follower they obtain for the brand, the brand
donates a small amount to the non-profit cause.
The GIVEtweet platform provides fun and engaging reports for fans,
and manages tracking, spam-filters, and registration.
www.givetweet.com 5
6. supporting communities: how it works
Brands.
Brands promote the program to their existing followers,
members, and email lists.
For every new follower from this program, the brand will donate a
small amount to the chosen non-profit cause.
The GIVEtweet platform provides comprehensive and detailed
analytics for brands, including new followers, traffic, and engagement.
www.givetweet.com 6
7. supporting communities: how it works
Non-profits.
Causes and non-profits receive funds directly from brands, and
connect directly with potential donors.
Non-profits promote the brand program to their constituency
base and social graphs.
The GIVEtweet platform supports non-profits and allows them to
manage and present their message to current and new followers.
www.givetweet.com 7
8. supporting communities: how it works
Public engagement.
People discover the campaign through friends, brand efforts,
and non-profit efforts.
Minimum engagement: improved awareness of brand.
Light engagement: follows brand, responsible for a single donation
High engagement: becomes a brand fan, joins GIVEtweet, asks
their friends and followers to follow brand.
www.givetweet.com 8
9. supporting communities: fans engage in twenty seconds
Step 1: Register Step 2: Confirm
Step 3: Choose Your Cause
Step 4: That’s it! Send your message!
www.givetweet.com 9
10. supporting communities: outreach & reporting
Sample Marketing Docs Sample User Reports and Indicators
What brands send to their followers and email
Track and report on followers, donations, fans, reach, and more
lists.
“Join [Walmart] in helping the [Red Cross] support victims of
disaster around the world. If we can raise $10,000 that will
mean... for the [Red Cross]. We've already raised $5,200!
Join our team and help us reach this goal.
What non-profits send to their followers and
email lists:
[Walmart] is supporting the [Red Cross] in our fund-raising
efforts this month. This is a quick, easy, and fun way to raise
funds for the [Red Cross]! Go here to sign up in twenty
seconds!
What fans send to their friends and followers:
Hi all, please join me in supporting the [Red Cross]. Just follow
[Walmart] and they’ll donate $0.25 to the [Red Cross]!
www.givetweet.com 10
11. Analyze.
GIVEtweet analytics
includes data feeds on
total brand donations,
new followers to date
and total new users by
day.
Our goal is to build our
database in such a way
that brands have a new
opportunity to
incorporate their
marketing and research
functions into not only
their cause-related
efforts, but their
integrated efforts
overall.
At the end of the day,
we believe that cause-
related thinking should
be ingrained in any
brand relationship with
a consumer.
After all, we all look for
a higher purpose
behind our purchases
and daily interactions
with brands.
www.givetweet.com 11
12. Support Communities – What GIVEtweet is:
Brands and Non-Profits
work together: GIVEtweet is an innovative, cause-driven, Turn fans into advocates with our pre-built
affordable solution that helps brands systems. Help your employees and
SNICKERS and HUNGER RELIEF connect with people, support causes, and customers connect you to their networks –
Raised $3M to date through Facebook contribute to the online conversation. hyper-local and engaged word of mouth
connections. works!
GIVEtweet is not a non-profit.
Whether you are looking to build brand
LINCOLN and HABITAT FOR HUMANITY recognition and reputation, organize your Build your online follower base. Fund
Raised $81,000 through an online employees for a giving-type campaign, or the causes you care about. Improve
auction. partner with a particular cause community
to take action, GIVEtweet can provide an awareness and engagement.
effective solution.
MASTERCARD and WSPCC
Raised $101,000 in association with Pricing:
with Nelson Mandela through an online One fixed set-up and implementation fee Produced by:
auction. Variable by campaign scope
Monthly flat fee
Variable
www.givetweet.com 12
