This presentation was given by Jabez LeBret, co-author of Online Law Practice Strategies, at the 2015 Lawyernomics Conference. He discussed important topics focusing on how to get more traffic and conversions, such as Social Media, Content, Links, On/Off Site marketing techniques.

1. Jabez LeBret
jabez@gngf.com

3. Co-Author
#1 Best-Selling
Legal Marketing
Book
2015 Edition Soon

4. Scholarship
Video
Content
Hosting
Directory Listings
Mobile Sites
Search
Social
Media
Websites
Analytics
SUCCESSFUL
LAW FIRM
WEB PRESENCE
Website
Social
Links
Content
Hosting
Directories
Mobile
Video

5. Social Content Links On/Off Site
Traffic + Conversions

6. Social Content Links On/Off Site
Traffic + Conversions

7. Social Content Links On/Off Site
Traffic + Conversions
Just Posting is Pointless
Page Post Ads
Mobile Optimized
Not Right Side Ads
Psychographic Targets

8. Links On/Off Site
Traffic + Conversions
No Text
Above Ad
Image Altered
Adjust
Headline &
Copy

9. Social Links On/Off Site
Traffic + Conversions

10. Social Content Links On/Off Site
Traffic + Conversions
Direct Link to Website
Infographics
Group Boards
Pinable Images

11. Social Content Links On/Off Site
Traffic + Conversions

12. Social Content Links On/Off Site
Traffic + Conversions
Almost 100% Mobile
Image Driven
Story Sharing
Hashtags Heavily Used
Comment Back

13. Social Content Links On/Off Site
Traffic + Conversions

14. Social Content Links On/Off Site
Traffic + Conversions

15. Social Content Links On/Off Site
Traffic + Conversions
Geo-Specific
Practice Area
Get Personal
Use Data
Not in Navigation

16. Social Content Links On/Off Site
Traffic + Conversions

17. I Don’t Buy Links Often
But When I Do…

18. Social Content Links On/Off Site
Traffic + Conversions
Links Still Matter
Be Careful
Contextual v Link
Scholarships Rock

19. Social Content Links On/Off Site
Traffic + Conversions

20. Social Content Links On/Off Site
Traffic + Conversions
Instructions on Your Website
Infographic About Scholarship
Pre-Written Emails
Call Schools
Video v. Essay – Easy Choice

21. Social Content Links On/Off Site
Traffic + Conversions
Contextual Link from .edu

22. Content Links On/Off
Traffic + Conversions

23. Social Content Links On/Off Site
Traffic + Conversions

24. Social Content Links On/Off Site
Traffic + Conversions
Video Quality
Less Than 90sec
Content Only
Promote on FB
Transcribe

25. Social Content Links On/Off Site
Traffic + Conversions

26. Social Content Links On/Off Site
Traffic + Conversions

27. Social Content Links On/Off Site
Traffic + Conversions
Get Creative – TOMA
4th of July
Thanksgiving
Memorial
½ Birthday

28. Jabez LeBret
jabez@gngf.com