business communication nature and scope

1. Nature & Scope of
Business
Communication
Presented By
Govardhan.K

2. Firstly we will discuss about
What is
Business
Communication

3. • Business communication is
communication that promotes a
product, service, marketing, or
organization; relays information
within a business; or functions as
an official statement from a
company.

4.  It is a process.
 It is inevitable.
 Meaning based.
 Communication could be intentional and
unintentional.
 Communication is systematic.
 A two-way traffic.

5. Cont..
o Communication is a social process.
o A dynamic process.
o Continuous process.
o Communication involves interaction
and transaction.
o It is spiraling process.

6. Cont..
o It is contextual.
o Needs proper understanding.
o Leads achievement of the organizational
objective.
o Dispels misunderstanding.
o It shares thoughts and ideas, which
produce response.
o It is the life blood of the business.

7. Now we will show you it’s
Scope..

8. The scope of communication
includes:
• Information Sharing :
• To transmit information from a source to target
individuals or groups.
• Information can be:
• - policies and rules
 Changes and development in the organization.
 Special rewards and awards.
 Settlements with the union.
 Major changes in the organization.

9. • Feedback :
• Give feedback to employees on their achievements
 To the departments on their performance.
 Higher management on the fulfillment of goals.
• Control :
• Information is transmitted to ensure that plans
are being carried out according to the original
design. Communication helps to ensuring such
control.

10. • Problem-Solving :
• In many cases communication helps to
solving problems.
• Many meetings are held between the
management and the unions on some issues
to find solution.
• Alternative solutions may be held to solve a
problem and evolve a consensus.

11. • Influence :
• Information is power. One purpose of communication is
to influence people.
• Group Building :
• Communication helps in building relationships. If
communication breaks down the group may breakdown.
• Decision-Making :
• For arriving at a decision several kinds of
communication are needed

12. • Facilitating Change :
• Change can be brought about effectively by
communication
• Gate Keeping :
• Communication helps to build linkages of
the organization with the outside world.