SlideShare una empresa de Scribd logo
1 de 18
Branding your HR Department Presented by Gail Pearce
Develop a plan ,[object Object],[object Object]
Who are you?  ,[object Object],[object Object]
Brands ,[object Object],[object Object],[object Object]
A brand… ,[object Object],[object Object],[object Object],[object Object]
Vision & values ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organizational culture ,[object Object],[object Object],[object Object]
“Human” brand DNA ,[object Object],[object Object],[object Object]
Why a human brand is important ,[object Object],[object Object],[object Object],[object Object],[object Object]
What do clients & employees think of us… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise  ,[object Object]
Canada’s Top Employers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do you rate?  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Story tell your brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing your brand ,[object Object],[object Object]
Your communications strategy ,[object Object],[object Object],[object Object]
Last exercise… ,[object Object],[object Object]
Thank you! -Gail

Más contenido relacionado

La actualidad más candente

How to create a compelling employer value proposition | Talent Connect 2016
How to create a compelling employer value proposition | Talent Connect 2016How to create a compelling employer value proposition | Talent Connect 2016
How to create a compelling employer value proposition | Talent Connect 2016LinkedIn Talent Solutions
 
Employer Branding Presentation to Viola Portfolio Companies December 2015
Employer Branding   Presentation to Viola Portfolio Companies December 2015Employer Branding   Presentation to Viola Portfolio Companies December 2015
Employer Branding Presentation to Viola Portfolio Companies December 2015Pamela Becker
 
Talisman Energy - HRM Asia 2014 - Benjamin Nomine
Talisman Energy - HRM Asia 2014 - Benjamin NomineTalisman Energy - HRM Asia 2014 - Benjamin Nomine
Talisman Energy - HRM Asia 2014 - Benjamin NomineBenjamin Nomine
 
Building An Evp 2010 10 26
Building An Evp 2010 10 26Building An Evp 2010 10 26
Building An Evp 2010 10 26RobertAOrrJr
 
How to get C-suite buy-in to build a cutting edge recruiting team | Talent Co...
How to get C-suite buy-in to build a cutting edge recruiting team | Talent Co...How to get C-suite buy-in to build a cutting edge recruiting team | Talent Co...
How to get C-suite buy-in to build a cutting edge recruiting team | Talent Co...LinkedIn Talent Solutions
 
Employer Branding for SME's
Employer Branding for SME'sEmployer Branding for SME's
Employer Branding for SME'sDana Fengler
 
Create an internal brand for your talent acquisition team | Talent Connect 2016
Create an internal brand for your talent acquisition team | Talent Connect 2016Create an internal brand for your talent acquisition team | Talent Connect 2016
Create an internal brand for your talent acquisition team | Talent Connect 2016LinkedIn Talent Solutions
 
Brandemix Employer Branding
Brandemix Employer BrandingBrandemix Employer Branding
Brandemix Employer BrandingJody Ordioni
 
Turbo-Charge Your Talent Brand: Develop your Employee Value Proposition | Tal...
Turbo-Charge Your Talent Brand: Develop your Employee Value Proposition | Tal...Turbo-Charge Your Talent Brand: Develop your Employee Value Proposition | Tal...
Turbo-Charge Your Talent Brand: Develop your Employee Value Proposition | Tal...LinkedIn Talent Solutions
 
You've Established your EVP. Now How Do you Bring it to Life?
You've Established your EVP. Now How Do you Bring it to Life?You've Established your EVP. Now How Do you Bring it to Life?
You've Established your EVP. Now How Do you Bring it to Life?LinkedIn Talent Solutions
 
13 Uncommon Recruitment Metrics You Can't Afford to Ignore
13 Uncommon Recruitment Metrics You Can't Afford to Ignore13 Uncommon Recruitment Metrics You Can't Afford to Ignore
13 Uncommon Recruitment Metrics You Can't Afford to IgnoreNexxt
 
HR is the new Marketing; the future of Employer Branding
HR is the new Marketing; the future of Employer BrandingHR is the new Marketing; the future of Employer Branding
HR is the new Marketing; the future of Employer BrandingTEDxMongKok
 
FitFlop Case Study: Building an Employer Brand – it’s easy, isn’t it?
FitFlop Case Study: Building an Employer Brand – it’s easy, isn’t it? FitFlop Case Study: Building an Employer Brand – it’s easy, isn’t it?
FitFlop Case Study: Building an Employer Brand – it’s easy, isn’t it? TALiNT Partners
 
How to Leverage your Employer Brand in Building and Engaging with Talent Comm...
How to Leverage your Employer Brand in Building and Engaging with Talent Comm...How to Leverage your Employer Brand in Building and Engaging with Talent Comm...
How to Leverage your Employer Brand in Building and Engaging with Talent Comm...TALiNT Partners
 
How to Build a Company Culture Which Attracts and Retains Top Talent
 How to Build a Company Culture Which Attracts and Retains Top Talent How to Build a Company Culture Which Attracts and Retains Top Talent
How to Build a Company Culture Which Attracts and Retains Top TalentBambooHR
 

La actualidad más candente (20)

How to create a compelling employer value proposition | Talent Connect 2016
How to create a compelling employer value proposition | Talent Connect 2016How to create a compelling employer value proposition | Talent Connect 2016
How to create a compelling employer value proposition | Talent Connect 2016
 
Employer Branding Presentation to Viola Portfolio Companies December 2015
Employer Branding   Presentation to Viola Portfolio Companies December 2015Employer Branding   Presentation to Viola Portfolio Companies December 2015
Employer Branding Presentation to Viola Portfolio Companies December 2015
 
Talisman Energy - HRM Asia 2014 - Benjamin Nomine
Talisman Energy - HRM Asia 2014 - Benjamin NomineTalisman Energy - HRM Asia 2014 - Benjamin Nomine
Talisman Energy - HRM Asia 2014 - Benjamin Nomine
 
Building An Evp 2010 10 26
Building An Evp 2010 10 26Building An Evp 2010 10 26
Building An Evp 2010 10 26
 
How to get C-suite buy-in to build a cutting edge recruiting team | Talent Co...
How to get C-suite buy-in to build a cutting edge recruiting team | Talent Co...How to get C-suite buy-in to build a cutting edge recruiting team | Talent Co...
How to get C-suite buy-in to build a cutting edge recruiting team | Talent Co...
 
Employer Branding for SME's
Employer Branding for SME'sEmployer Branding for SME's
Employer Branding for SME's
 
Create an internal brand for your talent acquisition team | Talent Connect 2016
Create an internal brand for your talent acquisition team | Talent Connect 2016Create an internal brand for your talent acquisition team | Talent Connect 2016
Create an internal brand for your talent acquisition team | Talent Connect 2016
 
Employer Branding, Marketing or HR?
Employer Branding, Marketing or HR?Employer Branding, Marketing or HR?
Employer Branding, Marketing or HR?
 
Brandemix Employer Branding
Brandemix Employer BrandingBrandemix Employer Branding
Brandemix Employer Branding
 
Turbo-Charge Your Talent Brand: Develop your Employee Value Proposition | Tal...
Turbo-Charge Your Talent Brand: Develop your Employee Value Proposition | Tal...Turbo-Charge Your Talent Brand: Develop your Employee Value Proposition | Tal...
Turbo-Charge Your Talent Brand: Develop your Employee Value Proposition | Tal...
 
Employer branding-for-dummies
Employer branding-for-dummiesEmployer branding-for-dummies
Employer branding-for-dummies
 
You've Established your EVP. Now How Do you Bring it to Life?
You've Established your EVP. Now How Do you Bring it to Life?You've Established your EVP. Now How Do you Bring it to Life?
You've Established your EVP. Now How Do you Bring it to Life?
 
13 Uncommon Recruitment Metrics You Can't Afford to Ignore
13 Uncommon Recruitment Metrics You Can't Afford to Ignore13 Uncommon Recruitment Metrics You Can't Afford to Ignore
13 Uncommon Recruitment Metrics You Can't Afford to Ignore
 
Livt employer branding ebook
Livt employer branding ebookLivt employer branding ebook
Livt employer branding ebook
 
HR is the new Marketing; the future of Employer Branding
HR is the new Marketing; the future of Employer BrandingHR is the new Marketing; the future of Employer Branding
HR is the new Marketing; the future of Employer Branding
 
Steal These 5 Marketing Fundamentals to Make the Best Hire
Steal These 5 Marketing Fundamentals to Make the Best HireSteal These 5 Marketing Fundamentals to Make the Best Hire
Steal These 5 Marketing Fundamentals to Make the Best Hire
 
FitFlop Case Study: Building an Employer Brand – it’s easy, isn’t it?
FitFlop Case Study: Building an Employer Brand – it’s easy, isn’t it? FitFlop Case Study: Building an Employer Brand – it’s easy, isn’t it?
FitFlop Case Study: Building an Employer Brand – it’s easy, isn’t it?
 
How to Leverage your Employer Brand in Building and Engaging with Talent Comm...
How to Leverage your Employer Brand in Building and Engaging with Talent Comm...How to Leverage your Employer Brand in Building and Engaging with Talent Comm...
How to Leverage your Employer Brand in Building and Engaging with Talent Comm...
 
Amit Shukla,
Amit Shukla,Amit Shukla,
Amit Shukla,
 
How to Build a Company Culture Which Attracts and Retains Top Talent
 How to Build a Company Culture Which Attracts and Retains Top Talent How to Build a Company Culture Which Attracts and Retains Top Talent
How to Build a Company Culture Which Attracts and Retains Top Talent
 

Similar a Branding Your Hr Department V3

Cordialism: Africa HR Summit
Cordialism: Africa HR SummitCordialism: Africa HR Summit
Cordialism: Africa HR SummitErik Vermeulen
 
6 Steps to Building Your Professional Brand
6 Steps to Building Your Professional Brand6 Steps to Building Your Professional Brand
6 Steps to Building Your Professional Brandsuzetteconway
 
HUMAN RESOURCE AS A BRAND
HUMAN RESOURCE AS A BRANDHUMAN RESOURCE AS A BRAND
HUMAN RESOURCE AS A BRANDKunal Khamesra
 
Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put ...
Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put ...Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put ...
Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put ...Lisa Hromada
 
How to create an employer brand that resonates
How to create an employer brand that resonatesHow to create an employer brand that resonates
How to create an employer brand that resonatesEdwin Soares
 
STXHRS '10 - Organizational Culture & Values, Competencies Presentation
STXHRS '10 - Organizational Culture & Values, Competencies PresentationSTXHRS '10 - Organizational Culture & Values, Competencies Presentation
STXHRS '10 - Organizational Culture & Values, Competencies PresentationJoe Sommers
 
Defining Core Values for Success
Defining Core Values for SuccessDefining Core Values for Success
Defining Core Values for SuccessTaylor Larkin
 
BusinessProfile - SusanBigler
BusinessProfile - SusanBiglerBusinessProfile - SusanBigler
BusinessProfile - SusanBiglerSusan Bigler
 
Talent Brand: The Intersection of Talent Acquisition & Marketing
Talent Brand: The Intersection of Talent Acquisition & MarketingTalent Brand: The Intersection of Talent Acquisition & Marketing
Talent Brand: The Intersection of Talent Acquisition & MarketingRebecca Feldman
 
Long and winding road to employee engagement
Long and winding road to employee engagementLong and winding road to employee engagement
Long and winding road to employee engagementThinktwice Communications
 
Personal Brand Presentation - Job Club
Personal Brand Presentation - Job ClubPersonal Brand Presentation - Job Club
Personal Brand Presentation - Job ClubAlicia Falcone
 
Ysp 2011 fall_forum_session_1
Ysp 2011 fall_forum_session_1Ysp 2011 fall_forum_session_1
Ysp 2011 fall_forum_session_1Mary Jezioro
 
Master's certificate in sales management day 1 (march 2016)
Master's certificate in sales management   day 1 (march 2016)Master's certificate in sales management   day 1 (march 2016)
Master's certificate in sales management day 1 (march 2016)1-degree INC
 
talentbrand-intersectionoftalentacquisitionandmarketingwebinarfinal-150608231...
talentbrand-intersectionoftalentacquisitionandmarketingwebinarfinal-150608231...talentbrand-intersectionoftalentacquisitionandmarketingwebinarfinal-150608231...
talentbrand-intersectionoftalentacquisitionandmarketingwebinarfinal-150608231...Sophia M
 
Intangible assets and human capital
Intangible assets and  human capitalIntangible assets and  human capital
Intangible assets and human capitaljemilyalfonso
 

Similar a Branding Your Hr Department V3 (20)

Cordialism: Africa HR Summit
Cordialism: Africa HR SummitCordialism: Africa HR Summit
Cordialism: Africa HR Summit
 
Spa Manager Training Ewa Goos
Spa Manager Training Ewa GoosSpa Manager Training Ewa Goos
Spa Manager Training Ewa Goos
 
6 Steps to Building Your Professional Brand
6 Steps to Building Your Professional Brand6 Steps to Building Your Professional Brand
6 Steps to Building Your Professional Brand
 
HUMAN RESOURCE AS A BRAND
HUMAN RESOURCE AS A BRANDHUMAN RESOURCE AS A BRAND
HUMAN RESOURCE AS A BRAND
 
Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put ...
Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put ...Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put ...
Brand Essentials for Women Entrepreneurs: Power Up Your Personal Brand & Put ...
 
How to create an employer brand that resonates
How to create an employer brand that resonatesHow to create an employer brand that resonates
How to create an employer brand that resonates
 
A Roadmap to Employee Engagement
A Roadmap to Employee EngagementA Roadmap to Employee Engagement
A Roadmap to Employee Engagement
 
STXHRS '10 - Organizational Culture & Values, Competencies Presentation
STXHRS '10 - Organizational Culture & Values, Competencies PresentationSTXHRS '10 - Organizational Culture & Values, Competencies Presentation
STXHRS '10 - Organizational Culture & Values, Competencies Presentation
 
Defining Core Values for Success
Defining Core Values for SuccessDefining Core Values for Success
Defining Core Values for Success
 
BusinessProfile - SusanBigler
BusinessProfile - SusanBiglerBusinessProfile - SusanBigler
BusinessProfile - SusanBigler
 
Talent Brand: The Intersection of Talent Acquisition & Marketing
Talent Brand: The Intersection of Talent Acquisition & MarketingTalent Brand: The Intersection of Talent Acquisition & Marketing
Talent Brand: The Intersection of Talent Acquisition & Marketing
 
Long and winding road to employee engagement
Long and winding road to employee engagementLong and winding road to employee engagement
Long and winding road to employee engagement
 
Personal Brand Presentation - Job Club
Personal Brand Presentation - Job ClubPersonal Brand Presentation - Job Club
Personal Brand Presentation - Job Club
 
Ysp 2011 fall_forum_session_1
Ysp 2011 fall_forum_session_1Ysp 2011 fall_forum_session_1
Ysp 2011 fall_forum_session_1
 
Master's certificate in sales management day 1 (march 2016)
Master's certificate in sales management   day 1 (march 2016)Master's certificate in sales management   day 1 (march 2016)
Master's certificate in sales management day 1 (march 2016)
 
Branding for the Unknown.pptx
Branding for the Unknown.pptxBranding for the Unknown.pptx
Branding for the Unknown.pptx
 
talentbrand-intersectionoftalentacquisitionandmarketingwebinarfinal-150608231...
talentbrand-intersectionoftalentacquisitionandmarketingwebinarfinal-150608231...talentbrand-intersectionoftalentacquisitionandmarketingwebinarfinal-150608231...
talentbrand-intersectionoftalentacquisitionandmarketingwebinarfinal-150608231...
 
Centennial Brand Sept 19 2005
Centennial Brand Sept 19 2005Centennial Brand Sept 19 2005
Centennial Brand Sept 19 2005
 
Intangible assets and human capital
Intangible assets and  human capitalIntangible assets and  human capital
Intangible assets and human capital
 
What is a brand?
What is a brand?What is a brand?
What is a brand?
 

Branding Your Hr Department V3