Early proposal for how to change our internal collaboration and communication systems: from needs assessment and gap analysis to integration strategies and project prioritisation
2. Page 2
Guidelines
• The best solution is the one that offers the
highest Business Value for the same amount of
investment
• 24mins/week is roughly 1% of the work time of a
person – this is several times higher than any other
cost or gain
USERS FIRST
3. Page 3
Context
1. We need to learn to work differently
1. Eg: the OSP points at a stronger focus on working
with partners – how can we support it?
2. In the expected lifetime of the solution (+5 years),
technology and business needs will change, and
failing to adapt to the user’s needs is a cost
2. Budget is constrained
1. We cannot set a target and expect to receive the
necessary resources to reach it, thus we have to
focus on the delivering as much as we can with the
budget that is available
5. Page 5
Understand the user’s needs
• Collect the results from workshops and individual feedback
• Analyse scenarios validated by end users
• Weight scenarios by their significance
• Eg: coordinate the response to a new humanitarian emergency
vs organize a celebrity visit
• Identify the importance of each tool in a scenario
• Eg: Find the people you need to talk to vs have a video chat
instead of audio-only
Scenarios are fundamental
6. Page 6
1
2
3
4
5
…
From Scenarios to Business Value
Scenarios Tools Business Value estimate
Weight by significance Weight by importance
7. Page 7
Cost Estimates
• Costs should be evaluated over the whole expected
lifetime of the project
• The cost estimate should include:
• User’s time
• Training costs
• Opportunity costs
• Licence costs
• Initial Development & Integration costs
• Maintenance costs
• Cost to access expert advice on the platform (find a good consultant)
• Future development & integration costs (expect changes!)
• Initial migration TO the system
• Technical support costs
• Usability Studies
• System Analytics (can reduce the costs for the three items above)
• Opportunity costs (cost of vendor lock downs)
• Migration FROM the system
• …
9. Page 9
Information needs
Links
Highlights
Lists and digests
Work papers and references
Casual
readers
Interested
readers
Professional
interest
Anyone
ENGAGING
COMPREHENSIVE
DETAILED
FAST
Different users need to reach different depths in different areas
10. Page 10
How this fits with the FC3
• The FC3 scenarios are often facets of a single task: how to
quickly reach relevant information
• Unless following a link to a specific resource, users access
any system from the top of the pyramid (menu items)
• Paths from the top to the bottom of the pyramid map how
users reach relevant information
• Sumus, like many other systems, has was wealth of information at the
bottom layer, but it does not provide enough paths to it, hence the
common “I cannot find content” problem
• We need a system that can provide those paths
• The same user may need to reach different levels in different areas
• They may not be aware of information that could be useful to their job,
how can we enrich those paths without adding too much noise?
11. Page 11
Audiences and Tools
• Different audiences have
different needs
BUT
• Information management
needs are similar
• Access the right amount of data
• Avoid information silos
• Encourage sharing ideas
• Simplify exploring other areas
• Keep people informed
• One Oxfam
• Reward sharing
• Talent management
• …
Campaigns
Communications
User 1User 2User 3User 4
12. Page 12
Current gap
Links
Highlights
Lists and digests
Work papers and references
Casual
readers
Interested
readers
Professional
interest
Anyone
The system is more geared for retaining knowledge
than sharing information, but it lacks an IA strategy!
Sumus is
weak in
these areas
13. Page 13
Links
Highlights
Lists and digests
Work papers and references
Filling the gap
Casual
readers
Interested
readers
Professional
interest
Anyone
Menus
Recommended Links
Summaries
Internal articles
Homepage links
Tag Pages
Info Groups
Portals
Working groups
Humanitarian
Resp.
Internal
Comms Portal
The goal of the Internal Comms portal is to foster cultural change
14. Page 14
Links
Highlights
Lists and digests
Work papers and references
Filling the gap
Casual
readers
Interested
readers
Professional
interest
Anyone
Menus
Recommended Links
Summaries
Internal articles
Homepage links
Tag Pages
Info Groups
Portals
Working groups
Humanitarian
Resp.
The goal of the Internal Comms portal is to foster cultural change
Tag pages and
Info Portals
16. Page 16
Scenarios
1. Project Team Lead - Setting up project, team, team space
2. Team Member - Country project
3. External Stakeholder - Fundraising person doing an appeal around an emergency response.
4. Staff member - New manager has to prepare report for new financial year.
5. Editorial - IT person in Oxfam Novib creates & publishes revised security policy in response to
incidents.
6. Coordinator - Regional program advisor for EI is writing a strategy paper for the region.
7. Member - Someone joins a smaller affiliate with remit to improve their T4D strategy.
8. Member - WASH HSP is deployed to a rapid onset emergency.
9. Coordinator - Regional funding coordinator is preparing a donor report.
10. External stakeholder - Programme director recruiting new Program Manager looking for job
description, remuneration policies, etc
11. Leader - New country director wants to get to know their team/program and communicate their
approach.
12. Coordinator - Setting up Trustee meeting to approve strategy.
13. Audience - Corporate announcement to as many people as possible.
17. Page 17
Additional Scenarios
• Coordinate the response to a Humanitarian Emergency
• Modify Cat of a Humanitarian Emergency
• Start a working group for a new global Campaign
• Start a new partnership
• A new affiliate joins the confederation
• …more?
• We should start from the most important ones!!!
18. Page 18
A Country Media Coordinator arranges the visit of a celebrity
Scenario 1
Steps ToolsQuestions Ideas
Step
2
Step
3
Step
4
Step
5
Step
6
Step
7
Step
8
Step
9
Step
10
UC FS
Musician X is due to visit Tanzania to promote Oxfam’s work - this was arranged some time ago between his agent and the
Mark, the celebrity coordinator in Oxfam Ireland HQ. The visit has been agreed in principle by the country director, who has
asked Sharon, the Tanzania media coordinator, to organise things. (see slide notes for details)
Step
1
Q1
Q2
PD
In
PD UC Q3
In
UC
In PD
In
UC
FS
UC
PD
FS
PD
In
Q4
In
UC
FS
FSi1
i2
i3
19. Page 19
Business Value
• Tools for the assessment
• the OSP and other key Oxfam strategic papers
• Past experiences of existing collaboration tools in Oxfam
• the FC3 workshops, surveys, and the individual interviews
• Best practices and case studies of similar tools to the ones adopted
• Studies of collaboration tools
• Suggestions of experts
…
21. Page 21
Three strategies
1) Consolidate what we have
2) Develop a new stack of best-of-breed solutions
3) Choose a single-vendor solution
22. Page 22
1) Consolidation
Pros
• Minimal upfront investment
• Reduced migration costs and time
• Fast and cheap improvements
• Reduced training costs
• No vendor lock down
• Individual components can be
changed in the future
Costs
Business
Value
Integration
Customization
Development
Cons
• May be expensive to maintain
• Limited or no integration between tools
• Limited scope of improvement
• Additional developments may be
expensive, and of quite limited scope
• Buy-in from the users may be difficult
23. Page 23
2) Best-Of-Breed
Pros
• May be cheap to maintain
• May be cheap to customize
• No vendor lock-down
• Individual components can be
changed in the future
Costs
Business
Value
Integration
Customization
Development
Cons
• May require a high initial investment, in
terms of budget and time
• Complex project management
• Some developments may be expensive
• Requires multiple licence agreements or
the use of Open Source software
24. Page 24
3) Single vendor
Pros
• Almost no integration costs
• Simpler project management
• Large number of commercial
integrations with other technologies
• Enterprise-ready tools
• Economy of scale on a single licence
agreement
Costs
Business
Value
Integration
Customization
Development
Cons
• Ongoing Licence costs
• Only 3 players: Google, IBM, Microsoft
• Vendor lock-down
• May require a single mailing system
• Customization can be very expensive
• Some customizations may not be
possible
25. Page 25
Making a choice
• Compare the business value, not the tools
• There is no absolutely superior choice
1. Fix the budget, and choose the solution with the highest business value
2. Fix the business value, and allocate enough budget to meet it
Current
costs
Currently
Delivered BV
Costs
Business
Value
Visionary
Backward
Ingenious
Misguided
Now
Impractical: budget constrains cannot be avoided
Notas del editor
Other Projects:
New databases like the Advocacy Contacts Database and improvement of the Corporate Contacts Database
Taxonomy Pages: see, for example, Countries in Sumus - https://sumus.oxfam.org/node/106129
Info Groups: similar to what is being developed for the RiC group, and to the Humanitarian Response Portal
Other Projects:
New databases like the Advocacy Contacts Database and improvement of the Corporate Contacts Database
Tag Pages: see, for example, Countries in Sumus - https://sumus.oxfam.org/node/106129
Info Groups: similar to what is being developed for the RiC group, and to the Humanitarian Response Portal
Step 1
Sharon sends Mark a link to the intranet Country Visitor form that people complete when arranging a country visit. This is a standard Oxfam form and covers who is coming, why, when, any special circumstances etc.
Questions:
How can she find the correct procedure, and past experiences?
Where can she find the form?
Will it be the right one to use?
Tools:
People Directory
Respective Email and Job Title
Intranet:
list of policies, possibly linked to best practices/ past experiences
information about the celebrity, if available
list of places that could be worth visiting, with contact information
Step 2
Mark fills in the form and returns it to Sharon by email. They have a quick online chat to set up a call to discuss the details, negotiate what is feasible, etc.
Tools:
People Directory
Respective timezones and working days
Respective Online/Offline status
Contact details for IM
Unified Communications
Chat
Step 3
They have the call, and use video for part of it as a good way of starting to get to know each other. They discuss the content of the form, and share a document afterwards with the agreed meeting notes.
Tools:
Unified Communications
Video chat
File Sharing
Step 4
Mark turns the notes into a formal ToR, which Sharon reviews. She suggests a few changes and they discuss and agree this on another call. The agreed ToR is saved in the Tanzania section of the intranet, so everyone involved in the visit can easily find it. UC, intranet, file sharing
Questions:
How can we make the task of creating a ToR simple and fast?
How can he find a ToR template
How can he find relevant (in country and celebrity visit) ToRs
Tools:
Intranet
Find relevant ToR template
Online form with fields from/to the database
Be alerted to past relevant ToRs
Ability to share the ToR with all Tanzania colleagues
Simple ToR approval process
Unified Communications
Chat
Ideas:
Can we setup automatic processes to reduce the time spent on paperwork while improving the processes?
Step 5
Sharon then directs Mark to the “Visiting Tanzania” section of the Tanzania country information on the intranet so he can find out what Musician X and his entourage will need by way of Visa info, Medical info, Security updates, Cultural background, etc.
Tools:
Intranet
Have a “Visit this country” area
Ideas:
Highlight if a document is missing
Step 6
Meanwhile Sharon sends the link to the ToR to the program team, and sets up a call/meeting with them to discuss the visit + start preparing an itinerary and other arrangements
Tools:
People Directory
List of in country programme teams
Intranet
Shared calendar synchronized with people’s individual calendars
Unified communications
Group call
File Sharing
Shared itinerary – people can comment on it
Step 7
They have a meeting to agree on a draft itinerary to finalize over the next week. They share this with the media team in HQ, so they can comment on it and highlight any potential issues as early as possible. Sharon coordinates this process with a few IM sessions and calls, and negotiates something everyone can commit to.
Tools:
Unified communications
Group call
People Directory
List of in country, HQ, and regional media people
File Sharing
Shared itinerary – people can comment on it
Step 8
The itinerary is put in the news section of the Tanzania event, and on their events page/calendar, and an alert is sent to the whole Tanzania team and the East Africa media coordinator
Tools:
People Directory
List of in country employees
List of region media coordinators
Intranet
Country News item, shared with Media and Celebrity groups
Itinerary dates are logged on relevant team and individual calendars
Step 9
Sharon creates a personal checklist of stuff she needs to arrange the visit -- this is based on previous checklists she’s used, with a few tweaks: airport transfers, hotels, drivers etc.
Questions
Can she learn from other people’s experiences?
Tools:
Intranet
Archive personal documents for later reuse
Be alerted to similar documents
Ideas:
Find feedback on suppliers
Step 10
A week before the visit, Sharon, Mark and Musician X’s agent have a video conference call. Sharon is introduced to the agent and they run through and agree on final arrangements, check that everything is in place, set the scene for how the visit will go, do a final briefing on country context and any special requirements or cultural issues all parties need to be aware of.
Tools:
Unified Communications
Video Chat
File Sharing
Share file with non-Oxfam people