1. THE POWER OF INTEGRATED
MARKETING MANAGEMENT
Matchcode Solutions for Insurance Companies
November 2013

2. WHO WE
ARE

3. 3
MATCHCODE
Founded in Latin Am.
(Spin-off of SAP)
Expanding to Europe
Customer Base: SAP & others
Asia Pacific presence,
Expanding Customer Base,
100 employees, € 15M
Rev.
1999 2006 2012
Matchcode has a global network of marketing experts
who delivered over 10,000 successful marketing campaigns
in all 4 geographies to drive demand and increase brand equity

4. 4
PORTFOLIO
Experiental
Marketing
Marketing
Experts
on Demand
Channel
Marketing
General
Marketing
Services
MATCHCODE DIGITAL
SOLUTIONSPlanning, Performance Management, Financial Management, People,
Online/Offline Channels and Campaigns Content, Processes, Data and Analysis,
Procurement

5. BLUE CHIP GLOBAL CUSTOMER
BASE
5

6. 6
OUR
TEAM

7. 7
TOM
PFISTERCo-CEO, Matchcode AG
GABRIELE
VIEBACHCo-CEO, Matchcode AG
ANDREAS
BOSSECKERCOO, Matchcode AG
C-LEVEL
20+ years of experience as global
marketing executive built SAP Marketing
Organizations in Europe, US, Latin
America, the Middle East, and Asia Pacific.
Serial entrepreneur (Pentimenti Art
Gallery, Atelier SAP Global Executive
Organization, Barracuda Discotheque).
Won numerous Awards and lectures MBA
Students and published book for the
children of Brazil.
New Co-CEO of Matchcode.
20 years experience in the
Telecommunications and Software
Innovation space. Key management
engagements were with T-Mobile, BT,
Telecom Italia as well as BEA and
Excelon Corporation. Leadership role
also as CEO of eZ Systems for the past
3 years for transformation and execution
of growth strategy.
20+ years of experience as IT executive
in the media industry. Since 1995 part of
the digital age, planning, building and
running some of the top German
newspaper websites. At least co-founder
and managing director of Germanys
leading IT shared service provider for
the media industry.

8. HANS
SCHLEGE
LChairman of the Board
Peter van der
FluitBoard member
Les Hayman
Board member
BOARD
Investor and board member and
Company Owner of several IT and
Marketing related companies. CIO of
Hilti and Credit Suisse and Member
of the Board of SAP AG. Built the
International Business for SAP. Avid
Skier and Boater. Lives in
Triesenberg, Liechtenstein.
CMO of GE Healthcare with 20+
years’ experience in the Marketing
and Sales World . HP VP of W/W
Software Sales, VP & CMO
Enterprise Marketing, and Director
Global Commercial Alliances.
Started career at NCR. and worked
as COO for Cordys. In Marketing
and MBA Temple University
Philadelphia. Lives and works in
Paris, France.
Global Investor, board member and
Entrepreneur of multiple companies. Les
is a Member of the Board of Umantis, PE
International, ROC Group, Carbon
Guerilla Ltd and a Founder and
President of AtelierSAP and a Co-
Founder and Co-CEO at Chief Executive
Organization Ltd. Les is a seasoned
Global Executive across all 3 region’s
and is a sought after keynote speaker
and advisor to National Governments
and Major Corporations globally. Les
lives in Bordeaux, France.
8

9. INSURERS’ CHALLENGES

10. FUTURE INSURANCE
POLICIES WILL BE BOUGHT,
NOT SOLD

11. 11
AnalysisSOCIAL CHALLENGE
Internet, mobility and social networking have
changed the game over the past decade and have
created a new generation of customers who
demand simplicity, speed and convenience in their
interactions.
Customers will be more willing to buy ‘direct’ using
their online and offline ‘trust’ network of friends
and family to guide their choice!

12. FROM A REACTIVE TO A
PREVENTATIVE BUSINESS
MODEL

13. 13
AnalysisPREVENTION 1
To gather, refine, aggregate and improve the knowledge
of a specific customer is the pre-condition for successful
conversion, up- and cross-selling.
Delivering best-in-class online experience is the
competitve edge of the successful insurer.
Solve the CUSTOMER EXPERIENCE CHALLENGE
With Matchcode solutions, insurers of all sizes can
get timely, relevant, and accurate answers and
deliver the possible customer experience.

14. 14
AnalysisPREVENTION 2
Advances in software and hardware are transforming ‘big
data’ into actionable insights.
Increasingly large amounts of real-time sensor data,
unstructured data from social networks, and multimedia
data such as text, voice and video will be used.
In a recent survey, 49% expect new sources and
techniques in the use of data analytics to be the key
competitive differentiator.
Insurers who are able to use real-time ‘big data’
and advanced forward-looking simulation techniques will
establish a significant competitive advantage
Source: PwC Research from more than 150 C-suite executives polled at a presentation of the Future of Insurance to the International
Insurance Society (IIS), June 2011.
Solve the disruptive TECHNOLOGICAL CHALLENGE

15. 15
AnalysisPREVENTION 3
Marketing performance is mainly measured on two KPI‘s:
Lead generation (get new customers) and
customer loyalty (retain existing customers).
But most Chief Marketing Officers (CMO‘s) cannot
measure their performance in those two categories
properly.
Solve the digital MARKETING CHALLENGE
To deliver both efficiently, the CMO needs a full 360° view
on all marketing activities.
This will lead to improved demand generation and
competitive advantage.

16. MATCHCODE
SolutionSEMPOWER INSURERS
TO BENEFIT
FROM DIGITAL
CHANNELS

17. 17
enlarge market horizon
better hunting
MATCHCODE’S VISION
better farming

18. 18
Goal setting enlarge market horizon improve hunting improve farming
What? putting the dots togehter
(internet of things)
attract, nurture, convert, sell leverage of customer
knowledge and loyality
How?
building connectors,
collecting data
cross-channel
content marketing
traffic improvement
profiling, activity
management
Appropriate
technologies
multi sensor analytics,
social media, enterprise
data
CMS, UXP, analytics,
recommendation,
marketing automation, real
time decision
CRM, analytics, marketing
automation, real time
decision
MATCHCODE‘S IMM
MODELTransform your organization into a customer-centric organization that is capable of marketing
and tailoring products to your consumers’ changing attitudes and behaviors
Integrated Marketing MANAGEMENT

19. Case
Study
CANADA
LIFE

20. 20
CANADA LIFE - CASE
STUDYRelaunch Website and intermediaries extranet
Easy and comprehensible 24/7 self services for better
customer satisfaction
Relaunch of the website and intermediaries extranet to
establish compelling web-self-services
Tailor the entire online experience to help the customer
accomplish their tasks efficiently
Mobile experience to increase customer touch points and
improve customer experience

21. 21
EXAMPLES
Canada Life Website and Extranet

22. QUESTIONSLet’s discuss the next steps

23. 23
CONTACT
Your contact person:
Gabriele Viebach, co-CEO
Matchcode AG
Leugenestrasse 6
CH-2504 Biel
Switzerland