Gabriel sharing about iOS7 iBeacon technology and how it has the potential to shape local commerce landscape and overtake NFC.

1. iBeacon
What’s new in iOS 7
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2. About Me
• Co-Founder of Getting Real Software
• Specializes in mobile solutions for SMEs and
businesses
• iOS and Ruby on Rails Developer
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3. What is iBeacon?
• An extremely accurate locating system
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4. What is iBeacon?
• An extremely accurate locating system
• Runs on Bluetooth Low Energy (BLE)
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5. What is iBeacon?
• An extremely accurate locating system
• Runs on Bluetooth Low Energy (BLE)
• Possibly the death of NFC
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6. What Can It Do?
• Allow for extremely accurate ranging, even
indoors
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7. What Can It Do?
• Allow for extremely accurate ranging, even
indoors
• Broadcast on a near-permanent basis - very
power efficient
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8. What Can It Do?
• Allow for extremely accurate ranging, even
indoors
• Broadcast on a near-permanent basis - very
power efficient
• Supports most BLE iOS and Android
devices - no need for NFC chip
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9. Why Does It Matter?
• iBeacon will transform local commerce
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10. Why Does It Matter?
• iBeacon will transform local commerce
• Indoor navigation
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11. Why Does It Matter?
• iBeacon will transform local commerce
• Indoor navigation
• Open standard - Bluetooth 4.0
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12. Demo
• Use case - Getting Real Store
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13. How Does It Work?
• Technical Alert!
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14. How Does It Work?
• Part of new iOS 7 APIs for Core Location
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15. How Does It Work?
• Part of new iOS 7 APIs for Core Location
• Not Core Bluetooth
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16. Region Monitoring
[locationManager
startMonitoringRegion:
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];

17. Region Monitoring
• You need a UUID for each retail store chain
=> 2D0FAF26-F178-449D-8EC2-C7DFA3D6EF2D
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18. Setup
$ uuidgen
2D0FAF26-F178-449D-8EC2-C7DFA3D6EF2D
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19. Setup
- (id)init {
if (self = [super init]) {
_gettingRealUUID = [[NSUUID alloc]
initWithUUIDString:@”2D0FAF26-F178-449D-8EC2-C7DFA3D6EF2D”];
_gettingRealId = @”Getting Real Store”;
_locationManager = [[CLLocationManager alloc] init];
_locationManager.delegate = self;
}
return self;
}
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20. Listening For iBeacons
- (void)startMonitoringForStores {
CLBeaconRegion *region = [[CLBeaconRegion alloc]
initWithProximityUUID:self.gettingRealUUID
identifier:self.gettingRealId]];
[_locationManager startMonitoringForRegion:region];
}
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21. CLBeaconRegion
CLRegion
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22. CLBeaconRegion
CLRegion
CLBeaconRegion
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23. Listening For iBeacons
-(void)locationManager:(CLLocationManager *)manager didEnterRegion:
(CLRegion *)region {
if ([region.identifier isEqualToString:self.gettingRealId]) {
// Show notification to user
}
}
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24. Listening For iBeacons
- (void)startMonitoringForStores {
CLBeaconRegion *region = [[CLBeaconRegion alloc]
initWithProximityUUID:self.gettingRealUUID
identifier:self.gettingRealId]];
region.notifyOnEntry = YES;
region.notifyOnExit = YES;
region.notifyEntryStateOnDisplay = YES;
[_locationManager startMonitoringForRegion:region];
}
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25. Getting Real Store
• Using proximity to display relevant data catalog vs product details
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26. iBeacon Ranging
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27. iBeacon Ranging
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28. iBeacon Ranging
Immediate
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29. iBeacon Ranging
Immediate
Near
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30. iBeacon Ranging
Unknown
Immediate
Near
Far
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31. Start Ranging
- (void)locationManager:(CLLocationManager *)manager
didEnterRegion:(CLRegion *)region {
[self.manager startRangingBeaconsInRegion:region];
}
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32. CLManagerDelegate
- (void)locationManager:(CLLocationManager *)manager
didRangeBeacons:(NSArray *)beacons inRegion:(CLBeaconRegion *)region
{
if ([beacons count] > 0) {
CLBeacon *nearestBeacon = [beacons firstObject];
if (nearestBeacon.proximity == CLProximityImmediate) {
[self showRelevantProductDetails];
}
}
}
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33. Stop Ranging
- (void)locationManager:(CLLocationManager *)manager didExitRegion:
(CLRegion *)region {
[self.locationManager stopRangingForRegion:region];
[self hideStoreCatalog];
}
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34. CLBeacon
@interface CLBeacon
@property (readonly, nonatomic) NSUUID *proximityUUID;
@property (readonly, nonatomic) CLProximity proximity;
@property (readonly, nonatomic) NSNumber *major;
@property (readonly, nonatomic) NSNumber *minor;
typedef NS_ENUM(NSInteger, CLProximity) {
CLProximityUnknown,
CLProximityImmediate,
CLProximityNear,
CLProximityFar,
};
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35. Differentiating Stores
CLBeacon *nearestBeacon = [beacons firstObject];
if (nearestBeacon.major == kGettingRealStoreBuonaVista) {
// Give a cookie
} else if (nearestBeacon.major == kGettingRealStoreOrchard) {
// Sell overpriced goods
}
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36. Within A Store
CLBeacon *nearestBeacon = [beacons firstObject];
if (nearestBeacon.minor == kStoreEntrance) {
// Show Promotions
} else if (nearestBeacon.minor == kStoreWomenSection) {
// Show Women Catalog
} else if (nearestBeacon.minor == kStoreExit) {
// Thank them for their visit, give promo code and offer option
to checkout
}
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37. Turning an iOS Device
into an iBeacon
CLBeaconRegion *region = [[CLBeaconRegion alloc]
initWithProximityUUID:self.gettingRealUUID major:storeNumber
minor:storeEntrance identifier:self.gettingRealId]];
NSDictionary *peripheralData = [region peripheralDataWithMeasuredPower:nil];
[self.peripheralManager startAdvertising:peripheralData];
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38. Conclusion
• iBeacon has the potential to transform
indoor navigation and local commerce
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39. Conclusion
• iBeacon will transform indoor navigation
and local commerce
• As developers, let your imagination run
wild and build interesting apps
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40. Shoutout!
• If the technical talk interests you, and you
are interested to solve interesting mobile
commerce problems..
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41. Shoutout!
• WE ARE HIRING! Come say hi after the
talk :)
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42. Thank You!
Gabriel Lim
Co-Founder
Getting Real Software
gabriel@gettingrail.com
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