Presentation given by Gabrielle Hase at SheerLuxe B2B Conference April 19 2013

1. Approaching International Marketing
19 April 2013

2. What we’ll cover
• Some basic truths
• Define your URL strategy
• Go local
• Break out the passport

3. Some basic truths
• International can mean many things and isn’t right for everyone
• Can present a big opportunity, and a big expense

4. Define your URL strategy
• Which URLs to buy, to protect your brand, to futureproof your
business plans and choose which to trade on
generic Top Level Domains (TLDs)
.com, .net, .org, .info
country code TLDs
.fr, .de, .co.uk, .com.au, .cn

5. Go local
• Branding

6. Go local - branding

7. Go local
• Branding
• Segmentation

8. Go local - segmentation

9. Content
• Make life easy
and avoid prices
• Consider local
calendar

10. Go local
• Branding
• Segmentation
• Language

11. Go local - language

12. Go local
• Branding
• Segmentation
• Language
• Public Relations

13. Go local - PR
InStyle Magazine
US edition
April 2013

14. Go local
• Branding
• Segmentation
• Language
• Public Relations
• Social Media

15. Go local - social

16. Go local - social

17. Go local - social

18. • Register your URLs,
including social ‘footprints’
• Set your goals and define
your strategy
• Consider partners
• Execute
Break out your passport

20. Merci… Danke… Grazie…
Gabrielle Hase
Soleberry Advisory, Ltd.
@SoleberryLtd
gabrielle@soleberry.com