empresas, economia

1. TALLER DE ARQUITECTURA V
CENTRO COMERCIAL SANTA FE
INTEGRANTES
 SOFÍA CASTILLO
 GABRIELA SOTO
 IVÁN TORRES

2. Ciudad de Medellín-
Colombia
CENTRO COMERCIAL SANTA FE
el lote original tenía un
área aproximada de 4
hectáreas, antes de
cesiones y afectaciones.
en un sector
consolidado de la Milla
de oro, en la zona del
Poblado y adyacente a
dos vías de alto flujo
como son: la Cr 43A o
Avenida el poblado y el
intercambio de los
Balsos

3. SEDES
MEXICO D.F
BOGOTA
Metro Estación
Aguacala
Integrado
MEDELLIN
ILUMINACIÓN
Local acondicionado con luces,
ahorradoras en techo e
individuales en cada espacio de
trabajo.
Con buena ventilación frontal por
sus amplios ventanales
Servicio publico
Bus (poblado)
Taxis
ENTORNO
RUTAS DE
TRANSPORTE
Centro comercial
Oviedo
Cinemark el tesoro

4. Areas de
circulación muy
amplias.
Mercury is the
closest planet
to the Sun
Earth is the
planet where
we all live on
Iluminación
artificial led y
natural
los accesos vehiculares y
peatonales se articularon a esas
diferencias topográficas de 30m,
produciendo 5 accesos vehiculares
y 5 accesos peatonales a diferentes
niveles.
OUR PROCESS

5. HISTORIA
En el Centro Comercial Santafé, mientras los
niños juegan a ser grandes en Divercity, parque
temático con 45 atracciones, los adultos se
enamoran de las últimas colecciones de
diseñadores nacionales y extranjeros exhibidas
en sus más de 400 tiendas.
Uno de los centros comerciales más
grandes de la ciudad con 203.145 m².
Fue inaugurado el 8 de mayo de 2010. El centro
comercial llegó a una zona muy importante en la Milla
de Oro para ir consolidándose, siendo en ese momento
del lanzamiento el más grande de la ciudad. 206 mil
metros cuadrados tiene en total construidos, está
ubicado en un lote de 37 mil metros cuadrados y
también, de esos 206 mil, tiene 66 mil de GLA, es decir,
área arrendable.
el proyecto se
consideró que al ser Los
Centros Comerciales
lugares de encuentro se
debería dotar al Centro
Comercial, de diferentes
clases de
ambientes, tanto al
interior como al exterior.
PROYECTO

6. El planteamiento interior es una calle peatonal
que va interconectando cuatro plazas, estas
plazas a su vez sirven para conectar verticalmente
los cinco pisos de comercio y los seis pisos de
sótanos; en el primer piso la plaza principal
funciona como un escenario para presentaciones,
exhibiciones y/o eventos.
esquema en planta basado en dos elementos,
uno es un rectángulo donde se ubicaron los
almacenes ancla principales y el otro es un cuarto
de circunferencia donde se ubicaron los locales
medianos y menores.
PROGRAMA FUNCIONAL

7. El centro Comercial se desarrolla en un área
construida de 207.000m2, siendo el
proyecto comercial mas grande de Medellín
y el tercero en el país. El centro da cabida a
463 locales; entre locales menores,
medianos y anclas. Las anclas del centro
comercial son Falabella, Carrefour, Divercity
y Cine Colombia. El centro así mismo esta
dotado de 2700 cupos de parqueo. En
cuanto a equipos mecánicos el centro tiene
52 escaleras mecánicas, una rampa
mecánica, 8 ascensores públicos, 3
ascensores privados y 8 montacargas, que
cubren los 12 pisos del edificio.
La plaza de comidas se desarrolló con un
concepto abierto y de varios ambientes,
tiene una capacidad para 1700 sillas. La
terraza de restaurantes tiene capacidad

8. El edificio en conjunto, en respuesta a la determinante
del clima, se diseñó para ser autosuficiente en cuanto a
ventilación y no requerir equipos mecánicos; el diseño de
cubiertas retráctiles se hizo con el propósito de que al
ser automatizadas se permitiera su apertura controlada,
para regular la temperatura interior mediante una
correcta ventilación natural. Las cubiertas retráctiles
son de tres tipos: (1) domos tipo flor, (2) cubiertas
telescópicas y (3) deslizantes sencillas. Adicionalmente
cuando se presentan incendios la mayoría de las victimas
son por asfixia, este tipo de cubiertas garantizan una
evacuación rápida de aire contaminado.
El centro posee unas
particularidades en su
funcionamiento que les permite a
los comerciantes una mejor
apropiación por parte de los
usuarios y consiste en que
intencionalmente los puntos de
circulación vertical no se
concentraron y se separaron los
ascensores de las escaleras y de las
escalera mecánicas.

9. Dadas las características climáticas de Medellín se
consideró muy conveniente dotar al centro de abundante
vegetación y de agua mediante fuentes no solo en las
versiones tradicionales, sino con muros de agua y
columnas lavadas. Para la comodidad de los usuarios se
ubicaron en los diferentes pisos y ambientes sitios de
permanencia como salas, bancas.
Urbanísticamente, de acuerdo con la topografía, se
plantea un recorrido paisajístico que vincula los accesos
peatonales (5) a las cuatro vías circundantes y a algunos
locales exteriores.
La volumetría planteada corresponde a a
contemporánea, con el uso de materiales
su permanencia en el tiempo. Se combina
materiales como son la piedra rustica sin
madera tipo prodema y acero en paneles
Estos materiales junto al paisajismo le da
sensación de calidez y sobriedad.

10. Durante el tiempo también fue
calando en el corazón de las
personas la plazoleta, ícono en
actividades para atraer a toda
la familia y a públicos de interés,
atracciones como el tapete de
flores, referente en medio de la
Feria de las Flores, un regalo del
Santafé para nuestros clientes,
en el cual implementamos
26.000 unidades de plantas y
182.000 flores”.

12. MARKET
ANALYSIS
02
You can enter a subtitle here if you need it

13. PLANOS ARQUITECTÓNICO

23. TABLE OF CONTENTS
Business overview
You can describe the
topic of the section here
Market analysis
You can describe the
topic of the section here
Marketing plan
You can describe the
topic of the section here
Management
plan
You can describe the
topic of the section here
01
03
02
04
Operating plan
You can describe the
topic of the section here
Financial plan
You can describe the
topic of the section here
05 06

24. MISSION STATEMENT
You can give a brief description of the topic you want to talk
about here. For example, if you want to talk about Mercury,
you can say that it’s the smallest planet in the entire Solar
System

25. BUSINESS
OVERVIEW
01
You can enter a subtitle here if you need it

26. MARKET TRENDS
Follow the link in the graph to modify its data and then paste the new one here. For more info, click
here
Despite being red,
Mars is actually a
cold place. It’s full of
iron oxide dust
Mars
Mercury
Mercury is the
closest planet to the
Sun and the smallest
in the Solar System
45% 55%

27. PROBLEM VS SOLUTION
Problem Solution
Venus has a beautiful name
and is the second planet
from the Sun. It’s hot and
has a poisonous
atmosphere
Mercury is the closest planet
to the Sun and the smallest
one in the Solar System—it’s
a bit larger than the Moon

28. COMPETITORS
MEDELLIN
It’s the closest planet to
the Sun and the
smallest in the Solar
System
Venus
Venus has a beautiful
name and is the
second planet from the
Sun
Mars
Despite being red, Mars
is actually a cold
place. It’s full of iron
oxide dust

29. Despite being red, it’s
actually a cold place
It’s the farthest
planet from the Sun
Mars
Neptune
Mercury
Mercury is the
closest planet to the
Sun
Jupiter
Jupiter is the biggest
planet of them all
MARKET SIZE

30. MARKET SHARE
Mars
Despite being red, Mars
is actually a cold
place. It’s full of iron
oxide dust
Mercury
It’s the closest planet to
the Sun and the
smallest in the Solar
System
Venus
Venus has a beautiful
name and is the
second planet from the
Sun
25% 60% 45%

31. Earth Venus Mars Uranus
Earth is the third planet
from the Sun
Uranus is the seventh
planet from the Sun
Mercury is the closest
planet to the Sun
Jupiter is the fifth
planet from the Sun
COMPETITORS ANALYSIS

32. AWESOME
WORDS

33. MARKETING
PLAN
03
You can enter a subtitle here if you need it

34. OUR SERVICES
Mercury
Mercury is the closest
planet to the Sun
Venus
Venus is the second
planet from the Sun
Jupiter
Jupiter is the biggest
planet of them all
Saturn
Saturn is composed of
hydrogen and helium
Mars
Despite being red,
Mars is actually a cold
place
Neptune
Neptune is the farthest
planet from the Sun

35. -30%
Big loss
Earth is where
we all live on
-15%
Loss
Venus has a
nice name
0%
Break-even
Saturn has
several rings
15%
Profit
Mars is a very
cold place
30%
Big profit
Jupiter is the
biggest planet
BREAK-EVEN ANALYSIS

36. 150,000
Big numbers catch your audience’s
attention

37. A PICTURE IS WORTH A
THOUSAND WORDS

38. OUR PLANS
Basic
Jupiter is a gas giant
and the biggest planet
in the Solar System
Pro
Venus has a beautiful
name and is the
second planet from the
Sun
Premium
Mercury is the closest
planet from the Sun
and the smallest one
$4.99 $10.99 $16.99

39. Earth
Earth is the third planet
from the Sun
Jupiter
Jupiter is a gas giant and
the biggest planet
Venus
It’s the second planet
from the Sun
Channel 01 Channel 02 Channel 03
SALES AND DISTRIBUTION

40. ADVERTISING AND PROMOTION
Advertising
Venus has a beautiful name
and is the second planet from
the Sun
Online
Jupiter is the biggest planet in
the Solar System
PR
Despite being red, Mars is a
cold place full of iron oxide dust
Multichannel
Earth is the third planet from the
Sun and the only one with life

41. MANAGEMEN
T PLAN
04
You can enter a subtitle here if you need it

42. OUR TEAM
James Doe
You can speak a bit
about this person here
John Bones
You can speak a bit
about this person here

43. Saturn
Saturn is a gas giant and
has several rings
Mars
Despite being red, Mars
is actually a cold place
Earth
Earth is the third planet
from the Sun
Team A Team B Team C
ORGANIZATION CHART

44.  You can name a partner here
 You can name a partner here
 You can name a partner here
 You can name a partner here
 You can name a partner here
 You can name a partner here
 You can name a partner here
 You can name a partner here
OUR PARTNERS
 You can name a partner here
 You can name a partner here
 You can name a partner here
 You can name a partner here
 You can name a partner here
 You can name a partner here
 You can name a partner here
 You can name a partner here

45. OPERATING
PLAN
05
You can enter a subtitle here if you need it

46. A PICTURE ALWAYS
REINFORCES THE
CONCEPT
Images reveal large amounts of data, so
remember: use an image instead of a long
text. Your audience will appreciate it

47. FINANCIAL
PLAN
06
You can enter a subtitle here if you need it

48. Despite being red,
Mars is a cold place
Neptune is far away
from Earth
Year 04
Year 03
Year 02
Mercury is quite a
small planet
Year 01
Jupiter is the biggest
planet of them all
75% 70% 85% 65%
PREDICTED GROWTH
Follow the link in the graph to modify its data and then paste the new one here. For more info, click
here

49. BALANCE SHEET
Assets
Venus has a beautiful
name and is the
second planet from the
Sun
Liabilities
Jupiter is a gas giant
and the biggest planet
in the Solar System
Equity
Despite being red, Mars
is actually a cold place
full of iron oxide dust
$2,500,000 $800,000 $1,700,000

50. MULTIMEDIA
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click on it and select “Replace image”

51. THANKS!
Do you have any
questions?
youremail@freepik.com
+91 620 421 838
yourwebsite.com
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