Gail M. Freedman, PMP -- Resume July, 2019

1. GAIL M. FREEDMAN, PMP
North Barrington IL 60010  847-873-3090
gail.freedman@fetefatale.com  LinkedIn: www.linkedin.com/in/GailFreedmanPMP
CAREER SUMMARY
Certified Project Management Professional (PMP, 2004-present) with eighteen years of success in software project
management: including software development, ERP implementation, application management, solution design,
business analysis, and application development team leadership.
• Expertise in balancing business priorities and managing multiple concurrent projects.
• Excellent rapport with business users, both internal and external customers. Proven ability to quickly grasp
business processes to define targeted and innovative solutions and then guide a technical team through
development and implementation to produce dramatic benefits.
• Strong team leadership, creative problem-solving and analytical skills.
• Excellent written and verbal communication skills with outstanding interpersonal skills and a strong customer
service ethic; motivated and enthusiastic.
• Extensive experience in application management and enterprise-class software development projects in both
waterfall and Agile methodologies throughout SDLC.
• Skilled in MS Project, MS Office applications, and JIRA.
• Strong expertise in architecting solutions with automated data-driven document creation utilizing a variety of
composition engines. Additional expertise in digital document ingestion; content management systems
(including asset and catalog management); product information systems; order management systems.
KEY SKILLS
PROJECT MANAGEMENT IT PROJECT LIFECYCLE TEAM LEADERSHIP
• Software Development
• System Implementations
• Client Engagements
• Migrations & Integrations
• Hardware Deployments
• Requirements Analysis
• ROI/Build vs. Buy
• Project Scheduling
• Costing & Budgeting
• Change Management
• Cross-Functional Management
• Client Relations
• Applications Team Processes
• Business Process Reengineering
• Vendor Management
PROFESSIONAL EXPERIENCE
SG360°, a Segerdahl company, Wheeling, Illinois 2017 – 2019
Director, Technical Solutions
Led waterfall and Agile development teams through all phases of discovery, design, development and implementation
for customer-facing, internal efficiency and manufacturing support projects. Served as PMO, coordinating projects
across facilities and departments, prioritizing IT and development projects according to business objectives. Led
change management process, enforcing policies for all software and hardware changes.
Selected Highlights:
• Delivered on-time and within budget the highest-priority 2018 corporate initiative, implementing Technique, a
print ERP system. Worked with executive team on priorities and implementation strategy. Coordinated

2. GAIL M. FREEDMAN, PMP PAGE 2
deliverables across many business groups, including estimating, client services, IT, and multiple manufacturing
facilities. Managed vendor relationship, coordinating prioritization of defect correction and enhancements.
• Oversaw rollout of internally developed data collection/camera verification system to 80 manufacturing
devices; project saved over $2M over commercially available options.
• Agile delivery of customer-facing portal for online proofing and digital asset management, with support for
agency workflows.
• Organized and standardized processes for internal software development and quality engineering team.
R. R. DONNELLEY & SONS, Warrenville, Illinois 2004 – 2017
Systems Architect, Marketing Automation (Digital Solutions Group, 2016-2017)
Senior Project Manager (Digital Media Management, 2011-2016)
Application Manager—Automation Solutions (PreMedia Technologies; 2006-2011)
Project Manager—Digital Asset Management (PreMedia Technologies; 2004-2006)
Managed a variety of application development teams and projects in the areas of automated document composition
and digital asset management. Worked with internal operations teams and external customers to capture requirements,
analyze existing customer processes, and design innovative and efficient new workflows. Managed software
development teams with both onshore and offshore resources. Managed the design, development, acceptance testing,
implementation, and client transition to these new systems.
Selected Project Highlights:
• Managed document automation projects for one of the largest credit card providers in the world, generating
highly regulated documents.
• Served as product manager (architecting and managing Agile delivery through all phases) of the Avenue
platform: large-scale automation of one-to-one direct mail campaigns, initially for one of the largest credit card
providers in the world. Avenue dynamically creates all components of each mailing package using business
logic, populating mailing specific rates, dates, and affinity groups, automating Adobe InDesign Server and
Quadient Inspire (formerly GMC PrintNet T) with a web front end to import and maintain data and review
and approve generated documents.
o Decreased client’s cycle times from 21 to 5 business days, with reduced mailing costs, with improved
quality and consistency of output. Now within one or two hours, the system generates documents and
proofs (that used to take one to two days) and mail merge programming (that used to take up to five
business days) with increased accuracy. From 2009-2017, the client mailed over 7.2 billion customer and
prospect envelopes with Avenue, using over 10,000 unique creatives—with 0 mail merge programming
errors.
o Onboarded additional credit card/banking client to Avenue.
o Extended the functionality of Avenue as an “item bank” for the creation, approval workflows, and
maintenance of standardized educational item questions, and their subsequent use in the assembly of
specific tests (backend automation generating print-ready PDFs of the finalized tests, as well as QTI
output for use in a third-party web-based testing application).
o Enhanced Avenue for a major international airline to generate printed menus and related flight attendant
instruction sheets for in-flight meal service.
• Delivered automated document generation using GMC Inspire with customer-provided data files. Examples
of output being generated include retail shelf tags, region-specific channel listings for cable providers, region-
specific order sheets for distributors of apparel with licensed college team logos, collection letters, etc.
• Delivered on time and within budget the DemandSelect application, a browser-based interface built on a
backend composition using custom development of XMPie (InDesign Server); users create customized
content while corporate branding and messaging are effectively controlled and dispersed to regional offices or
retailers.

3. GAIL M. FREEDMAN, PMP PAGE 3
QUILL CORPORATION, Lincolnshire, Illinois 1996 – 2003
Business Systems Designer—Customer Relations, Marketing, Merchandising (2002 – 2003)
Business Systems Designer—Merchandising & Data Warehouse Systems (2002)
Applications Team Leader—Merchandising Systems (2001 – 2002)
Project Leader (2000 - 2001); Senior Programmer/Analyst (2000)
Intermediate Programmer/Analyst (1998 – 2000); Associate Programmer/Analyst (1997 – 1998)
Managed projects, led cross-functional teams to define workflow and functionality, documented business rules,
produced functional requirements documents, designed database schema changes, served as subject matter expert
resource for developers, coordinated testing and implementation. Liaison between technical systems groups and the
business user groups.
Selected Project Highlights:
• Reduced catalog cycle time by 80% and increased accuracy by replacing manual catalog management process
with an automated workflow. Completed project 25% under budget. Accelerated timeline to meet Advertising
cycle constraints and implemented using an iterative approach to test the workflow with simpler catalog types.
• Spearheaded customer, vendor, and item enhancements required for systems integration migrating new
acquisitions onto Quill’s systems. Coordinated cross-functional teams in designing and developing
modifications for custom printing and manufacturing of products, including a manufacturing cost model.
• Increased sales by over $2,250,000 in annual additional sales with new system displaying required, optional,
substitute or upgrade items for the requested sku during item entry.
• Increased sales by over $5,000,000 annually with process automating integration of wholesaler items with Quill
item mix.
• Managed the re-write of the item maintenance system, moving from a Unisys COBOL environment to
ASP/Microsoft SQL Server; over 50 screens and 200 batch programs converted.
• Integrated Quill and Staples item maintenance systems to enable fulfillment from shared distribution centers.
Led team consisting of business and IT associates from Quill, Staples Retail and Staples Contract &
Commercial.
EDUCATION
Bachelor of Science in Electrical Engineering, University of Illinois, Urbana, Illinois
Activities: Society of Women Engineers, Illini Running Club