2. Project Scope:
Sales training videos and webinars for radio and television broadcast sales professionals.
“Gail ‘gets it’..she truly understands the importance of digital sales to the broadcasting
industry...we miss her in New York already!!!” - Richard Novik, Senior VP New York State Broadcaster’s Association
“I’ve worked with many local broadcast sales professionals across the country, but Gail is one of the
rare few who truly understands how to effectively sell online advertising. She is an extremely
valuable asset to any media sales team.” - Stephen Warley, Founder LBS
3. Project Scope: Holidays ~2010
Event Developer & Planner
Developed charitable event around Toys For Kids, handled all
promotion of and execution of event.
Marketing Deliverable: Flyers, posters, PSA’s for radio, post card
size promotional pieces, & social media hype.
Event Deliverables: Developed a two night musical extravaganza
with the hottest bands playing a set each, playing together for
the first time and leveraging their following in promotional
elements to bring in patrons and donors. Attendees each
brought one unwrapped toy or paid a cover. All proceeds from
house drinks benefited the Toys For Kids.
Results: The pub generated record evening revenue for the
season year over year, raised a few hundred toys and donated
over $1,000 in cash.
4. Project Scope: 3 Month Contract (~2002)
Project Manager–
1. Established market entry profitability.
2. Established appropriate market channels for greatest R.O.I.
3. Test marketed flavors
4. Test marketed niche market segments
(i.e. Yoga enthusiasts, athletes & general
public).
5. Developed inroads with potential beverage
Vendor partners and niche beverage industry
leaders.
6. Developed print marketing materials,
event banners and branding.
5. Project Scope: 2008-2010
Marketing Consultant & Trainer-
• Established Consistency: Brochures, e-newsletters,
social media, radio, print, in-store promotions,
vendor promotions and more.
• Created e-Commerce Site: Copy, story-board, layout
and placement. Managed project on time and
within budget.
• Transfer of knowledge: Media Buying, CRM system
usage, e-Newsletter strategy, competitive
advantage, market environment, positioning and
more.
• Various touch points: Helped owners develop
various client touch-points like workshops, social
media, and e-marketing.
• Competitive Advantage: Helped owners understand their competitive advantage and how to
use it to differentiate themselves.
• Advertising: Wrote advertising copy, voiceovered spots, and trained the staff on media buying
best practices.
6. Project Scope: Summer 2006 & Spring 2007
“Gail helped us revamp out marketing strategy. She focused our marketing and
educated us on how to promote our website. Very productive and profitable.”
- Adam Nilson, Owner Colchester Paintball & Green Mountain Laser Tag.
1. Facilitated commercial
production and was used as
talent in shoot.
2. Advised and collaborated with
web developer on web site
development.
3. Established guerilla marketing
techniques and built street
teams for promotional events
and market segments.
