Like many peers in the industry, GE’s customers are changing. They are asking and expecting that GE simplify its operating processes. In response, GE is undergoing a digital transformation journey to secure its leadership in the 21st century. Join this session to learn how GE is breaking down complexity with digital business. You will also hear some key lessons learned as GE strives to succeed in their transformative journey.

1. 1
GE Proprietary and Confidential Information
© 2015 General Electric Company – For Internal Use Only
We are GE OIL & GAS
Imagination at work

3. We provide cutting edge technology and
service solutions across the industry~45,000 EMPLOYEES~$19B REVENUES ’14
Drilling
• Onshore Drilling
• Onshore Trees
• Offshore Drilling
• Logging Services
Subsea &
Offshore
• Wellheads, Trees,
Manifolds & Connectors
• Subsea Controls and
Informatics
• Flexible Risers
• Topside & SS Power &
Processing
Oilfield
• Oilfield Production
• Surface Flow Control
• Surface Well Control
• Artificial Lift
• Power Generation
• Gas Processing &
Compression
LNG
• Gas Liquefaction
• Balance of Plant
• Long-term Service
Agreements &
Predictivity
Solutions
Pipeline &
Storage
• Gas Production
• Downstream Pipeline
• Pipeline Integrity
• Virtual Pipeline
• Life-cycle service
solutions
Distributed
Gas
• Production
• Processing
• Distribution
Refinery &
Petrochemical
• Refinery,
Petrochemical,
Fertilizer
• Gas & Steam Turbines
• Centrifugal, Axial and
Recip Compressors
• Pumps & Valves
• Turboexpanders
IMPROVING THE HEALTH & PRODUCTIVITY OF YOUR
OPERATIONS

4. LATIN
AMERICA
58
CANADA
56
SUB
SHARAN
AFRICA
14 AU
& NZ
9
INDIA
14
MENAT
43
CHINA
38
ASIA
PACIFIC
38
Russia
& CIS
11Munich,
Germany
Rio de Janeiro,
Brazil
Shanghai, China
Bangalore,
India
Tirat
Carmel,
Israel
San Ramon,
USA
Niskayuna,
USA
Van Buren,
USA
Oklahoma
City, USA
Number of facilities
Product Companies
Global Research Centers
x
OUR GLOBAL FOOTPRINT SPEEDS UP AND IMPROVES DELIVERY OF SERVICES, TECHNOLOGIES
AND EXPERTISE
RECENT MFG & SERVICE SHOPS OPENINGS IN INDONESIA, BRAZIL, THE UK AND VIETNAM
London, UK
Head Quarter
Aberdeen, UK
Subsea Systems & Drilling
Florence, Italy
TMS Hub
Houston,
USA
•DTS Hub
•Surface Hub
Billerica, USA
M&C Hub
EUROPE
113
USA
38
Our global presence: now in 120 countries

5. Current market dynamics are challenging
Key drivers
Oil price
• expected range $45 to $75 for 2015
• Drilling rigs down 50%
• Uncompleted wells backlog growing
• Well productivity increasing
• Reserves/inventory levels highest in years
Geopolitical
• Saudi vs Iran regional tensions/nuclear deal
• Economic demand softness… China
• Continued sanctions on Russia

6. • Lean execution tools
• Elimination of redundant steps
• Outcome-based service models
• Asset performance management
• Standardization of specifications
• Long-term technology partnerships
• 10 year escalation
in cost & complexity
• Declining returns
even at $100+/bbl
• Cash flow impact of
oil price drop
• Capital rationing,
project
rationalization
Customers are asking for help to optimize their
operation to become more cost and carbon efficient
Design &
Specification
Execution
Operations
New Ways of Working
Helping Our Customers Manage Project & Lifecycle Cost
Customer Challenges
Integrated
Configure,
Price, Quote,
Order
Lean ERP
Self-service
Ordering
GE Store
Outcome
Based
Selling
Results

7. We have embarked on an ambitious transformation
to realign ourselves to deliver on our customers’
needs
THE NEED FOR CHANGE
Fragmented commercial teams with limited
commercial model innovation
Complex pricing rules with margin leakage
Traditional selling and engagement models
need to migrate to contemporary models
Sales and customer care teams unable to focus
on growth and relationship selling
Employee & Customer feedback highlights
complexity and lack of speed1
2
3
4
5
We are entrepreneurs at scale, learning,
creating, and changing the game
WE HAVE LEARNED & NOW WE ARE
ADAPTING
Fast & accurate
response
Contemporary &
personalized
experience
Product
availability & price
info
Omnichannel
experience
Anytime ordering
and support
access
 Before  Tomorrow

8. This is our business operating foundation
Customer
Sales & Channels
Business
Analytics
Self Service
Quotes &
Orders
Product Lifecycle
Management
Clean Order
Inventory, Lead-time
ProductStructure
Applicationand
ConfigurationRules
ProductStructure
PartNumbers,BOMs
Technology
NTI, NPI
Wing to Wing Single Operating View
Install Base Entitlement
Business Intelligence
ERP
Aftermarket
Parts

9. Our transformation mission and journey
OneITO
Launched
June
2013
4 Tracks
defined with
overall
PMO
Agile
development
approach
Co-Location
of teams
Begin
Execution
Nov 2013
Simplified ITO processes across Oil & Gas
built on standard, integrated technology that
empowers Commercial, Channel and
Customers to collaborate, analyze, predict
and win.

10. We are reinvigorating our commercial intensity
through technology, security & process
redesign
2014

11. Current State & Outcomes of 2015 efforts
Integrated customer care opportunity to order
management
97% Adoption
360 customer view
Solution
2015 Outcomes, 2016+
targets
Integrated hybris Store 1% eOrders to 80%
Configure, Price, Quote optimization & expansion
across product portfolios
12.5% eQuotes to 80%
Standardized ERP blueprint consolidation and
expansion
39 to 4
OTD 74% to 88%
Redesign external site & user experience
124K mothly user visits, 24%
increase
Automated & integrated lead qualification
processes
3% lead conv to 15%
16 % order conv. to 18%
Legacy web application eliminations and cloud
migration
15% app eliminations
300 app’s migrated to cloud

12. Our Lessons Learned
Build technical
skills in house
Lean first then digitize
Agile is not
one-size-fits-all
Build complete
user experience
Technology
partnership required
Success !