In today’s exchanging learning world, winning an everlasting training customer is very difficult because of the change in every organization’s strategic training needs. Training vendors have to work more effectively and efficiently to win the clients. In today’s exchanging learning world, winning an everlasting training customer is very difficult because of the change in every organization’s strategic training needs. Training vendors have to work more effectively and efficiently to win the clients.

1. HOW TO WIN TRAINING CLIENTS
by Ganesh V. Kulkarni
Pune
09764773257
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2.  In today’s exchanging learning world, winning an everlasting training
customer is very difficult because of the change in every organization’s
strategic training needs. Training vendors have to work more effectively and
efficiently to win the clients.
 Based on my 8 years of rich experience of working in Training and
Development sector, I would like to jot down 34 best ways and very important
points for winning the clients:
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3. 1. Pleasant and customer centric personality of Business Development Manager
and his team
2. Understanding the client’s training requirement as it is
3. Quick trainer’s profile sourcing
4. Identifying local trainer who has feedback 5 out of 5 in that skill. If not then
identify the outsider trainer.
5. Best trainer’s profile with backup plan
6. On time Trainer evaluation with the help of client
8/8/2016Ganesh Kulkarni- Pune-9764773257_2016
34 BEST WAYS TO WIN TRAINING CLIENTS

4. 7. Preparing well in advance for Trainer evaluation call
8. Reminder about the trainer evaluation call
9. Sending Trainer evaluation details to client by meeting invite with all the
contact details/bridge details
10. Involving Technical consultant (if required) while Trainer evaluation
call/meeting, this will help to understand the exact requirements.
11. Continues follow-ups on the Trainer evaluation feedback
12. Never discuss about your current year’s targets with customers
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5. 13. Providing the best and customized solutions
14. Proposals should follow “K.I.S.S” (Keep It Short & Simple) principle
15. Win-Win negotiations on training cost
16. Taking care of Trainer’s travel, stay and food arrangements (you may include
the cost in proposal)
17. Identifying selected trainer’s nearest availability dates
18. Discussion with client’s Technical team on S/W and H/W setup requirements
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6. 19. Signing Non-Disclosure Agreement (NDA)
20. Pre-& post assessments
21. Excellent service on trainer/venue arrangements
22. Collecting feedback about trainer/venue from Client side
23. Sending final invoice after completion of training
24. Sending trainer’s feedback about the trainees
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7. 25. Asking for the Training Effectiveness of training
26. Checking the RIO
27. Use of emails whenever required
28. Do not call clients every time
29. Building very good relationship with Training Executive and Training Manager
30. Calling Training Executive and Training Manager on their birthdays and
marriage anniversaries
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8. 31. Always encourage vendors.
32. Keep giving feedback about their work on Social Media (Example: Face book,
Twitter and LinkedIn.
33. Always keep healthy and holistic working environment with clients
34. Always be transparent in Business deals.
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9. Thank you !
8/8/2016Ganesh Kulkarni- Pune-9764773257_2016