Chris Vaughn, Lauren Thomas, and Lynda Simonton, 21 Useful Tips for Digital Content Marketing to Build Your Business and Personal Brand: Blogs, Instagram, Pinterest, and Houzz
Similar a Chris Vaughn, Lauren Thomas, and Lynda Simonton, 21 Useful Tips for Digital Content Marketing to Build Your Business and Personal Brand: Blogs, Instagram, Pinterest, and Houzz
Similar a Chris Vaughn, Lauren Thomas, and Lynda Simonton, 21 Useful Tips for Digital Content Marketing to Build Your Business and Personal Brand: Blogs, Instagram, Pinterest, and Houzz (20)
Chris Vaughn, Lauren Thomas, and Lynda Simonton, 21 Useful Tips for Digital Content Marketing to Build Your Business and Personal Brand: Blogs, Instagram, Pinterest, and Houzz
1. 21 Useful Tips for Digital
Content Marketing to Build Your
Business and Personal Brand
Blogs, Instagram, Pinterest
and Houzz
1
29. Tip 8: Define Your Voice & Visuals
• What does your brand sound like?
– “Tone” and personality
– Key messages
• What does your brand look like?
– Logos, colors, etc.
• Optimize your profile for each social network
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32. Tip 9: Images > Words
• Facebook posts with pictures
generate more engagement
• 59% of top brands are on
Instagram
• Create a visual content strategy
• Share photos that are relevant to
your brand
• Use images to tell your stories
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Image via iStockphoto, AleksandarNakic
33. Images Engage on Facebook
• Photo posts get 39%
more interaction
– 93% of the most
engaging posts on FB
– 53% more likes
– 104% more comments
– 84% more click-throughs
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34. Tip 10: Think Themes
• Before & After
• How-To
• Inspiration Boards
• Behind the Scenes
• Holidays / Seasons
• Pop Culture
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Images via Lifescape Associates and Digital Sherpa
35. Tip 11: Repurpose Content
• Cascade content across
platforms
• Shoot once, use thrice
• Create photo collages
– Tools: Pic Stitch, Diptic,
Pixlr
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Image via Home Depot
36. Tip 12: Experiment with #Hashtags
• Use hashtags to join larger
conversations
– Industry, Geography,
Products/Services, Trends
• Tools:
– Facebook Graph Search
– Twitter Search
– Tagboard (Beta)
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Facebook Post via Digital Sherpa
37. Tip 14: Take Advantage of Video
• Video marketing is a powerful way to
communicate with your audience
– Share brand culture/values
– Showcase products/services
– Share DIY/how-to tips
– Highlight happy customers
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38. Tip 13: Leverage Analytics
• Track engagement
– Demographics
– Popular content
– Best times to post
• Tools:
– Facebook Insights
– BlitzMetrics
– Statigram
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Screenshot via BlitzMetrics
39. Ready? Let’s Do This!
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PUTTING IT ALL INTO ACTION
47. Tip 17: All About Organization
(Key Words are Critical)
• Geography
– How do people search your area?
• Style
• Project scope
– What type of business do you want to attract?
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48. Under the Hood: Houzz Optimization
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54. Tip 20: Share a Variety of Content
or Stick to a Clear Theme
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55. Tip 21: Tag People You Know
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56. Bonus Tip: Be a Good Community Member
• Share valuable information
• Interact and help
• Give credit where credit is due!
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57. Q + A
Questions? Ask away!
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58. • Download our presentation here:
http://slideshare.net/DigitalSherpa
• Connect with us!
– Chris Vaughn – chris@digitalsherpa.com
– Lauren Thomas – lthomas@digitalsherpa.com
– Lynda Simonton – lsimonton@digitalsherpa.com
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Notas del editor
Share ideas and communicate more easily
Everyones ideas are different
Enhanced portfolio
Listen and Learn – one of the most popular photos on houzz
Complete your profile
Get reviews – search of atlanta landscape designers