This is clear indication that DM ROI is on the up.

1. THE LITTLE DECK OF
BIGGER RETURNS
...Integrating DM leads to better ROI.

2. “Finding the right balance of channels
to reach increasingly fragmented
audiences will be the key to successful
marketing strategies in 2011”
Marketing Week, 6th Jan 2011
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3. Integrating
Direct Mail
Delivers
Judiciously adding Direct Mail
into the marketing mix sees the
ROI of any campaign boosted by
up to 20%.
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4. How the
numbers
stack up
The survey conclusively proved that
adding DM pushed ROI up from an
average of £2.81 to £3.40 for every
£1 spent.
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5. Direct Mail makes other
media work harder
Source: Brand Science 2010
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6. “Tactility is a quality I envy
in direct mail. Combining
direct mail with TV can
satisfy the appetites that TV
triggers.”
Tess Alps, CEO of Thinkbox
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7. How Direct
Mail turns
on TV
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8. DM ROI is on the up
8

9. The Numbers
By Sector
Leisure
Banking
Retail
Public Sector & Govnt Skip
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10. Case Studies
Worth Studying
Lexus
Virgin Holidays
Mad Men
AMEX
Marmite
RNLI Skip
10

11. tips for making
integration happen
11

12. 1. Collaboration is key
2. Creativity Counts
3. Keep Testing
12

13. First Time User
Scheme
up to 25% off
13

14. Royal Mail
Sale 2011 Now On
up to 20% off
14

15. Thank You
15

16. Case Studies
Worth Studying
Lexus
Virgin Holidays
Mad Men
AMEX
Marmite
RNLI Skip
16

17. Back Skip
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23. The Numbers
By Sector
Leisure
Banking
Retail
Public Sector & Govnt Skip
23

24. DM works hardest for the leisure sector
40%
Higher ROI than the next
best performing channel.
Back Skip
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25. DM works to deliver profitable
marketing for online banking
No.1
DM stood head and shoulders
above all other channels,
delivering highest ROI.
Back Skip
25

26. DM works to drive retail sales
Efficient
DM delivered best ROI
most efficiently.
Back Skip
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27. DM works for public sector & Govt
Official
DM represented just 13%
spend, but drove more clicks
than PPC at 41% of budget.
Back Skip
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