Personal branding portfolio

1. PERSONAL BRAND EXPLORATION
Garrett Sommers
Project & Portfolio I: Week 1
10-28-2021

2. My name is Garrett Sommers, and I come from
the rural town of Oakfield, Maine. My distain for
the way my small town has become is what
influenced my dreams and aspirations to work in
the industry. My distain also inspired me to focus
on personal growth and the way I am perceived.
In my past, I was in and out of the hospital due
to mental health complications. Today, I use
those experiences to challenge myself to work
extra hard and to exceed the expectations that I
had initially set for myself. What makes me
unique is my fighting spirit. I won’t allow any
inconvenience to get in the way of achieving my
goals and being at the place that I feel I deserve
to be at.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Market Manager
• Search marketing strategist
• Web developer
BRAND ARCHETYPE - With my
work, I always like to have some
sort of influence and have others
follow. I show those followers what
they could potentially have by
leading by example. I want to grow
a community and have it thrive.
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Recruiters
Outreach Plan:
• I will research this company to find out their ethics and
what they believe in.
• I will contact the recruiter via email.
• Once I have discussed manners with the recruiter, I will
contact said recruiter via phone call/video call
(whichever preferred.)
PROFILE
PICTURE
Web Designer at Uline
Recruiters
Outreach Plan:
• I will get to know the company a bit better and find out
what they value in their employees.
• I believe email is one of the best and formal ways of
contact.
• I will follow up with a recruiter via phone once I feel that
I am comfortable with the company and their values.
PROFILE
PICTURE Search Strategist at EBA
Recruiters
Outreach Plan:
• I will research to make sure that this position is
appropriate for me.
• I will contact the recruiter via email.
• I will follow up via phone call once I have talked to an
adequate degree with said recruiter.
PROFILE
PICTURE Product Marketing Manager
at Assembly Legal

5. GOALS
Short Term: for a short term goal, I would like to find
employment with an entry level position after
graduation. I would also like to gain experience and
meet colleagues that can potentially help me in my
journey.
Mid Term: (10 years)
For a midterm goal, I would like to work my way towards
becoming a market manager. This is a crucial step for
achieving my long term goal.
Long Term: (16 years)
• For my long term goal, I would like to start my own
digital marketing firm. This will only come with my
education and experience working in the industry.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Know how to use Word software
SOFT
HARD
Novice / Adept / Expert
Basic Mathematical skills Novice / Adept / Expert
Integrity Novice / Adept / Expert
Open Mindedness Novice / Adept / Expert
Strategic thinker
SOFT
HARD
Novice / Adept / Expert
Ability to work in fast paced environment Novice / Adept / Expert
Enthusiastic Novice / Adept / Expert
Respect Novice / Adept / Expert

7. I help the client maximize their reach in
audience for their business by implementing
my years of experience and extensive
research.
PROMISE

8. CREDENTIALS
Work Experience:
• McDonald’s grill operator (may 2015-
October 2017)
Education:
• Southern Aroostook High School (2014)
Diploma
• Digital Marketing, B.S., Full Sail University (2023)
Awards:
• Course Directors award for storytelling in
digital marketing (Full Sail University,
2021)

9. COMPETITION
Lindsey Spurlock
Industry Experience:
• Barista/cashier (Sugar shack donuts
and coffee, 2015-2016)
• Sales floor team member (Bath &
Body works, 2016-2017)
• Administrator (spaceport aviation,
2017-2020)
Education:
• Merritt Island High School (2015)
• Eastern Florida State College (associates of arts, 2018)
• Florida Institute of Technology (aviation management,
2019-2021)
• Full Sail University (digital marketing, 2021-2023)
Skills and Proficiencies:
• Microsoft word - X Microsoft Office
• Office Administration- X Operations management
• Team Leadership - X Customer Service
Garrett
Sommers
Overall Online Presence:
• Lindsey has a total of 18 connections. She does not
have a customized banner. Her headshot is amateur.
Lindsey’s profile is somewhat detailed, providing
information about herself. As of now, Lindsey does not
have any articles published. Lindsey’s Linkedin profile
doesn’t indicate that she is active on social media. She
does not have a custom url.
• Grade: 70 out of 100
Industry Experience:
• McDonald Grill Team (2015-2017)
Education:
• Southern Aroostook High School (2010-2014)
• Full Sail University (digital Marketing, 2021-2023)
Leadership Experience:
None
Skills and Proficiencies:
Problem solving- X n/a
• Storytelling- X n/a
• Research - X n/a
Overall Online Presence:
• As on now ,I don’t have any connections. I do have a
customized banner, The headshot provided is very
amateur. I provide some detail of what I do. I have no
articles published. I am active on social media, but not
anything pertaining to my education.My LinkedIn profile
url is not customized.
• Grade: 45 out of 100

10. COMPETITION
Alexandria Hansen
Noteworthy Experience:
• Content Specialist- Emma heath marketing (june-
august 2021Product/customer experience intern-
darling media (december 2020- august 2021
Garrett Sommers
Industry Experience:
• Content Specialist- Emma heath
marketing (june-august 2021)
• Product/customer experience intern-
darling media (december 2020-
august 2021
• Marketing Intern- The House That
Lars Built (september-december
2020)
Education:
• Full Sail University BS digital Marketing (2019-2021)
• Oakland Early College (2012)
Skills and Proficiencies:
• Customer service- X instagram
• Teamwork- X Pintrest Marketing
Overall Online Presence:
• Alexandria has 224 connections, She has a customized
banner with her brand logo., Alexandria has a very
professional, formal headshot, Her profile is detailed
with credentials . She hasn’t published any articles,
active on other social media?, She doesn’t have a
customized URL/
• Grade: 95/100
Industry Experience:
• McDonald’s Grill Team (2015-2017)
Education:
• Full Sail University BS Digital Marketing (2021-2023)
• Southern Aroostook High School (2010-2014)
Leadership Experience:
• None
Skills and Proficiencies:
• Problem solving- X n/a
• Storytelling- X n/a
• Research - X n/a
Overall Online Presence:
• As of now, I don’t have any connections. I do have a
customized banner, The headshot provided is very
amateur. I provide some detail of what I do. I have no
articles published. I am active on social media, but not
anything pertaining to my education.My LinkedIn profile
url is not customized.
• Grade: 45 out of 100

11. BRAND POSITION
For [Recruiters] who [need an employee who
strives to push through], I provide [UMATCHED
DETERMINATION AND A FIGHTING SPIRIT]
because [I HAVE SPENT MUCH OF MY LIFE
FIGHTING FOR THE THINGS THAT ARE RIGHT
AND THE THINGS THAT PROPEL ME
FURTHER IN MY PERSONAL GROWTH.]
“GARRETT”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• World Marketing Summer With Philip Kotler
‣ Nov 5-7, 2021 online
• Create Content That Converts
‣ Nov 2nd, 2021 | online
• Keys For Business Summit
‣ Nov 8-10, 2021 | online
Digital Marketing
• Primary Content: Primarily, I will be making social media
postings as my primary content. This is a quick and easy way
to get my personal brand out there and to offer my audience
insight.
• Primary Tools: Daily, I will be posting to different platforms
such as Instagram and TikTok. These will typically be done
via igtv, ig stories, and tiktok’s 60 second video format
• Website:I will use my personal website to showcase who I
am, offer insight to viewers, and make blog posts relating to
what I do and how it can benefit the viewer.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I want a mentor who understands my struggles and
addresses them appropriately. I would like a mentor
who has successfully helped others with my same
struggles in the past. I would like to establish a
partnership by early 2023.
Formal Education
• Masters in Digital Marketing at Full Sail University
(2025)
Technical Skills
• Photoshop skills- Uline, July 2023
• Mathematics - Assembly Legal, May 2023
• Work under pressure - EBA, July 2023
Soft Skills
• Organizational skills- Uline, November 2022
• Decision making - Assembly Legal, March 2022
• Comprehension skills - EAB, January 2023

14. Garrett Sommers
You know How your website is out of date and not mobile friendly? Well,
what I do is evaluate your site, and I perform a consultation and map out a
blueprint to show potential improvements. In fact, I helped a non-profit
organization redesign their website and generate more traffic.

15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager

16. Uline (2021) Web Designer. https://www.glassdoor.com/Job/jobs.htm?suggest
Count=0&suggestChosen=false&clickSource=searchBtn&typedKeyword=web+designer&s
c.keyword=web+designer&locT=&locId=&jobType=
Assembly Legal (2021) Product Marketing
Manager.https://www.glassdoor.com/Job/jobs.htm?sc.keyword=marketing%20manager
EAB (2021) Paid Search Strategist (Digital
Marketing.)https://www.glassdoor.com/Job/search-marketing-strategist-jobs-
SRCH_KO0,27.htm?clickSource=searchBox
Lindsey Spurlock (2021) No Title.
https://www.linkedin.com/in/lindseyspurlock/
Alexandria Hansen (2021) No Title.
https://www.linkedin.com/in/alexandriaahanson/