Centurion Labz is looking to expand its digital marketing efforts to continue its growth trajectory beyond its current wholesale partnerships. An assessment found opportunities to optimize website conversion rates, improve SEO through on-site changes and link building, launch paid advertising campaigns on Google and social media, and implement email marketing to retain customers. Implementing these digital marketing strategies in a holistic way is recommended to help stimulate continued business growth.

1. Centurion Labz:
Digital Marketing Roadmap

2. Executive Summary:
Current Challenges:
Centurion Labz has grown their business since the acquisition of the brand through wholesale partnerships.
While the success of these are vital to the continued brand vitality, a bit of stagnation is beginning to occur. In
order to continue the growth trajectory Centurion is considering Digital Marketing as an avenue to stimulate
growth.
Client Opportunities:
After further review we at Thrive recommend taking a holistic approach to digital marketing. Beginning with a
thorough conversion rate optimization of the site, implementing organic SEO best practices, developing a
consistent brand image through social media, building aggressive paid advertising campaigns, and implement
email marketing campaigns for customer retention are all part of a thriving digital marketing strategy.

4. CRO Opportunities:
Your homepage is people
not product.
Your homepage doesn’t
highlight any social proof
or trust signals.

5. (SEO Opportunities):
Current site
traffic is less
than half of
your closest
competitor.
Site authority is significantly lower than all competitors in the eyes of Google.

6. (SEO):
Technical site
structure is
negatively impacting
SEO Results.
Failing to pass the
CWV assessment is
impacting your
search position.

7. (SEO:) Link Building
Toxic and Low Authority
Backlinks, Improperly formatted anchors

8. You Can Trust Thrive
Data as of 1/17/2022

9. Thrive’s Most Valuable Keywords
(SEO)
Data as of 1/17/2022

10. You Can Trust Thrive
(SEO)
Data as of 1/18/2022

11. (Google PPC Opportunities:)
Your primary competitors are not spending
on Google PPC in an aggressive manner.

12. (PPC:)
Great opportunity to increase site traffic
immediately through PPC.

13. (PPC:)
Sample keywords show great click opportunities
for prime keywords.

14. (PPC:)
Careful campaign building is required to manage
manual bid strategies and content restrictions.

15. (Paid Social:)
Primary competition
would be from
retailers not brands,
this will make our
brand awareness
campaigns far more
effective.

16. (Organic Social:)
Your competitors have a regular
posting cadence, but seem to focus
more on total lifestyle than just
supplements. We want to make you
THE supplement brand.

17. (Email Marketing:)