Shift From E commerce To m Commerce

1. Designed by :- Pratima Adhikari(11411025)
Gaurav Kumar(11411029)
Sudhir Suman(11411029)

2.  E-commerce (electronic commerce or EC) is the
buying and selling of goods and services, or the
transmitting of funds or data, over an electronic
network, primarily the internet. These business
transactions occur either as business-to-business,
business-to-consumer, consumer-to-consumer or
consumer-to-business. The terms e-commerce and e-
business are often used interchangeably.
 E-commerce was first introduced in the 1960s via an
electronic data interchange (EDI) on value-added
networks (VANs). The medium grew with the
increased availability of Internet access and the advent
of popular online sellers in the 1990s and early 2000s.

4.  M-commerce (mobile commerce) is the buying
and selling of goods and services through wireless
handheld devices such as Cellular Phone and
personal digital assistants . Known as next-
generation e-commerce, m-commerce enables
users to access the Internet without needing to find
a place to plug in. The emerging technology
behind m-commerce, which is based on the
Wireless Application Protocol

7.  According to a research , there has been an
observed change in the global users on Desktops
and Mobile. The number of desktop users has gone
down from 19.1% in 2014 to 10.6% in 2015. On
the other hand, the number of mobile users has
gone up from 10.8% in 2014 to 11.3% in 2015. It
has been observed that PCs dominate during the
working hours, while mobiles and smart devices
like tablets etc. are popular during the morning and
night hours i.e. after or before work hours. About
1/3rd of the web traffic can be attributed to
mobiles or smart devices.

8.  E-commerce has facilitated online shopping in a way that
offers convenience in shopping. You can treat yourself to
goodies sitting in the convenience of your home. It has
become an important part of your everyday life. But, things
are gradually changing with the entry of mobile phones.
Gradually, people are ditching those big laptops and
desktops, to be in the comfort of their mobile phones. You
will find people seeking comfort in the apps that have been
downloaded in their phones, to keep themselves busy and
going. The world is moving fast, and you really don’t have
time to browse and surf the internet on your PC, let alone
shop during the hours you are in front of the PC. People
gradually prefer shopping on the mobile websites, which
has given space for growth of commerce on the mobiles, or
in other words growth of m-commerce.

9.  Developers are busy creating apps that can be used on
the mobile for shopping. Mobile commerce has been
embraced well by the consumers who find it
convenient and easy to shop on their mobile devices.
Another very interesting statistics states that there has
been a growth of 174% in the lifestyle and shopping
apps, specifically in the past year. The growth of
revenue in the mobile commerce segment, also speaks
volumes regarding the potential of mobile commerce.
It is impossible to ignore this segment of shopping, and
developers as well as retailers need to consider m-
commerce. You can say this is the perfect time to shift
to m-commerce from e-commerce.

11.  In May 15, fashion retailer Myntra closed down
its desktop site and moved completely to an app-
only platform. This meant users had no choice but
to download their app. This decision was taken
based on the company’s quick growth of
smartphones as it claimed 95 percent of its Internet
traffic came through mobile and 70 percent sales
were generated through smartphones.
 Yes, smartphones are the future and we are
pacing towards a full-fledged mobile world.

12.  The only explanation for the shift is that the fashion
portal sees significant number of shoppers during
office hours — evident in workers getting delivery of
goods in most office complexes across large metros.
The expected sales growth then can be attributed to
these marginalised users who will now come back to
shop on Myntra on their office PCs.
 However, the company never disclosed the ratio of
users via its app and mobile site. It did expect initial
turmoil of about 15 to 20 percent, but believed that
would settle down eventually. Looks like, roughly six
months down the line, the strategy has backfired and
it’s now trying to cope with loss of traffic and dip in
sales.

13.  It's not hard to assume that while these users do
indeed have smartphones, they also have access to
desktops. Now choice becomes a huge part of a
service’s offering to customers and taking it away
isn’t an option. Ask Facebook, out of the 1.65
billion people that access its service, over a billion
of them do so on mobile, however, the company
continues to build out both web and app services,
and doesn’t ignore the former