Marketing Mix

1. XIAOMI INC.
School of Data Science and Forecasting , DAVV
Submitted By-
Gaurav Lakhotia
M.B.A(BA)-2nd Semester
Submitted To-
Dr. Meenu Kumar

2. INTRODUCTION
• Xiaomi (Pronounced as SHAO-ME) Inc. better known as “Mi” is a
privately owned Chinese electronics company headquartered in
Beijing, China.
• Xiaomi was founded in 2010 by Lei Jun .
• In August 2012, Xiaomi launched the Xiaomi Mi2 smartphone with
Android based firmware MIUI . The company had sold over 10 million
Mi2 devices in just 11 months in China.
• Xiaomi currently sells its products in all major counties including
USA, Australia, India, Russia, Singapore etc.
• Xiaomi entered the Indian Market by mid 2014.

3. MISSION STATEMENT
“ MAKING QUALITY
TECHNOLOGY ACCESSIBLE
TO EVERYONE. ”

4. Other than mobile phones they offer products such as-
• MiPad Tablets Software.
• MIUI Home entertainment.
• Mi smart TV.
• Set top box Accessories.
• Mi WiFi (network router).
• Mi Power Bank (External Battery).
• Mi Band (fitness monitor & sleep tracker).
• Mi Air Purifier .
• Mi Mobile Accessories

6. A Mixture Combined of “ Quality,
Technology, Affordability and the key
ingredient INNOVATION along with
that.”

7. MARKETING MIX
• PRODUCT (Good quality phone, low prices)
• PROMOTION (Power of word of mouth, Active use of Social
Media, Big fan base)
• PRICE (Selling low today, but gaining more in the future)
• PLACE (Expanding to 11 different countries namely
Malaysia, Singapore, India, Philippines, Indonesia,
Thailand, Vietnam, Russia, Turkey, Brazil, Mexico)

8. • “Customer obsessed” strategy:
 Taking customer feedbacks to keep improving.
 Also maintains and develops a strong relationship with
customers through customer forums .
• Xiaomi sells it’s product through online stores through
flash sales which ensures that supply never outstrips
demand .

9. Xiaomi with its innovative marketing and business models
is redefining the mobile phone market around the world,
and that’s why Xiaomi is at top position in Indian Market.
Conclusion